ItemConference Paper

Effective Methods of Waste Management Practices in Green Hotels Toward Green Brand Image: An Empirical Study

Title
Effective Methods of Waste Management Practices in Green Hotels Toward Green Brand Image: An Empirical Study
Creator
Hundekari, Sheela; Khanna, Smriti; Upreti, Kamal; Gaur, Sonali; Kumar, Dolly; Tiwari, Akhilesh
Description
The changes in consumer tastes are a significant motivating factor for hotels to adopt environmentally friendly practices. Recently, there has been a significant focus on the perils of climate change and the significance of adopting sustainable practices. As a result, environmentalism now influences almost every consumer decision. With the increasing awareness of environmental sustainability in the hospitality industry, the options for eco-friendly hotels are expanding, providing a wider range of choices for potential customers. Thus, this study seeks to examine the efficient strategies employed by green hotels for trash management to enhance their green brand image. Customer data from hotels was gathered and examined using SPSS 25 software. The findings suggest that implementing energy efficiency measures, promoting water conservation, and adopting sustainable and environmentally conscious building practices are effective approaches to waste management that can improve a companys brand image. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
Source
Lecture Notes in Networks and Systems;Volume;1162 LNNS;pp.93-102
Date
01-01-2025
Publisher
Springer Science and Business Media Deutschland GmbH
Subject
Green brand image and intelligent sensors; Green hotels; Waste management practices
Coverage
Hundekari S., School of Computer Applications, Pimpri Chinchwad University, Pune, India; Khanna S., Satyug Darshan Institute of Engineering and Technology, Haryana, Faridabad, India; Upreti K., Christ University, Delhi NCR Campus, Ghaziabad, India; Gaur S., EMPI Business School, New Delhi, Chattarpur, India; Kumar D., Aravali College of Engineering and Management, Faridabad, India; Tiwari A., Christ University, Delhi NCR Campus, Ghaziabad, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 23673370; ISBN: 978-981978604-6;
Format
online
Language
English
Type
Conference paper

Citation

Hundekari, Sheela; Khanna, Smriti; Upreti, Kamal; Gaur, Sonali; Kumar, Dolly; Tiwari, Akhilesh, “Effective Methods of Waste Management Practices in Green Hotels Toward Green Brand Image: An Empirical Study,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/25672.

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