https://archives.christuniversity.in/files/original/9d6ecae90acf9d0a22ed2dacc7c3aba0.jpg 0b6dfeeadbd8dbf97f5aef738454f6b9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Patents Subject The topic of the resource Patent Description An account of the resource Patent Patent Patents Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Model between mind share branding factors and trustworthiness / Subject The topic of the resource Academic Model Building ( Management ) Description An account of the resource Patent Number: 202111055024, Applicant: Dr.Vikas Singla. The importance of Mindshare branding (MB) strategy in building long-term and sustainable psychological links with consumers had been sufficiently highlighted in literature. However, very few research attempted to provide a structured tool for its measurement. This study proposed a 13-point four-factor multidimensional scale which could be used to measure MB formally. Dimensions measuring MB were derived from literature and then examined on different brands in order to achieve a reliable and valid scale. Creator An entity primarily responsible for making the resource Joshi, Mahesh Chandra. Source A related resource from which the described resource is derived <a href="https://drive.google.com/file/d/1my41i9D5364WhMRYEOrv6nppWjvWSIo6/view" target="_blank" title="Model between mind share branding factors and trustworthiness /" rel="noreferrer noopener">https://drive.google.com/file/d/1my41i9D5364WhMRYEOrv6nppWjvWSIo6/view</a> Publisher An entity responsible for making the resource available Intellectual Property India Date A point or period of time associated with an event in the lifecycle of the resource 2021-05-09 Language A language of the resource English Type The nature or genre of the resource Patent