Model between mind share branding factors and trustworthiness /
- Title
- Model between mind share branding factors and trustworthiness /
- Creator
- Giri, Pratibha.
- Description
- Patent Number: 202111055024, Applicant: Dr.Vikas Singla.
The importance of Mindshare branding (MB) strategy in building long-term and sustainable psychological links with consumers had been sufficiently highlighted in literature. However, very few research attempted to provide a structured tool for its measurement. This study proposed a 13-point four-factor multidimensional scale which could be used to measure MB formally. Dimensions measuring MB were derived from literature and then examined on different brands in order to achieve a reliable and valid scale. - Date
- 2021-05-09
- Publisher
- Intellectual Property India
- Subject
- Academic Model Building ( Management )
- Language
- English
- Type
- Patent
Files
Collection
Citation
Giri, Pratibha., “Model between mind share branding factors and trustworthiness /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 15, 2025, https://archives.christuniversity.in/items/show/2575.