Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Iwendi, Celestine; Uwah, Salome Enoshi; Amiri, Farnoud; Nwibo, Ezekiel Gabriel; Sharma, Vandana; Hollins, Paul Title A name given to the resource Levelling Up for Nature: Pathways of Engagement with Green Messages in Games Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Proceedings of the 2025 International Conference on Artificial Intelligence and Emerging Technology, Global AI Summit 2025;pp.891-896 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/AISummit66170.2025.11411601" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/AISummit66170.2025.11411601</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105035330084?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105035330084?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Iwendi C., University of Greater Manchester, Centre of Intelligence of Things, Bolton, United Kingdom; Uwah S.E., University of Greater Manchester, Centre of Intelligence of Things, Bolton, United Kingdom; Amiri F., University of Greater Manchester, Centre of Intelligence of Things, Bolton, United Kingdom; Nwibo E.G., University of Greater Manchester, Centre of Intelligence of Things, Bolton, United Kingdom; Sharma V., Christ University, Computer Science Department, Bengaluru, India; Hollins P., University of Greater Manchester, School of Creative Technologies, Bolon, United Kingdom Description An account of the resource Digital games have become potent platforms for environmental messaging, capable of influencing beliefs, attitudes, and behaviours. This paper explores how players engage with green content embedded within game environments, using mixed-method data from the GREAT Project with more than 181,000 anonymised gameplay sessions. This research analysed cognitive, affective and behavioural responses to in-game environmental messaging and identified key pathways that lead to sustained pro-environmental actions using PCA and K-Means clustering analysis, by which varying types of user were identified from casual to deeply engaged players. The engagement questions were grouped into three categories: narrative frame, behavioural pledges, and social reflection. Our findings showed that 68% of the players participated in at least one green-themed pledge, which indicates a strong sensitivity to environmental content, informing a multilayered engagement model that supports both player experience and environmental literacy known as a 5-pathway green engagement model (5-PGEM), supporting the hypothesis that green messages, when embedded in games, can significantly shape eco-friendly actions. 2025 IEEE. Subject The topic of the resource Behaviours; eco-friendly; Empathy; Engagement; GREAT PROJECT; Green messaging; in-Game; K-Means; PCA; Pro-environmental Actions Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Relation A related resource ISBN: 979-833155379-1; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online