Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sangeetha, P.; Patil, Balagouda S.; Baral, Debabrata; Samuel, Stephen; Tabuena, Almighty Cortezo; Sachan, Vivek Singh Title A name given to the resource Integrating Sustainable Development Goals (SDGs) into Corporate Marketing Strategies: A Technological Approach to Responsible Business Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived 1st International Conference on Advances in Computer Science, Electrical, Electronics, and Communication Technologies, CE2CT 2025;pp.920-923 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/CE2CT64011.2025.10939092" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/CE2CT64011.2025.10939092</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105002705693?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105002705693?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sangeetha P., Vivekananda Institute of Information and Management studies, Tiruchengode, Elayampalayam, India; Patil B.S., Dayananda Sagar Business School (PGDM), Bangalore, India; Baral D., Bennett University, G B nagar, Uttar Pradesh, India; Samuel S., CHRIST (Deemed to be University), Department of Psychology, Karnataka, Bangalore, India; Tabuena A.C., College of Arts and Sciences, Pamantasan ng Lungsod ng, Valenzuela (University of the City of Valenzuela), Philippines; Sachan V.S., School of Business Management, CSJM University, Uttar Pradesh, Kanpur, India Description An account of the resource The navigation of businesses increased sustainability with integrated conscious marketplace integration of Sustainable Development Goals in strategies of corporate marketing has emerged as the crucial driver of the business practices. The study explores the company's leveraging technology for aligning the marketing efforts using the objectives of SDG that fosters brand trust for long-term, competitive advantage and stakeholder engagement. The study examines the impact of digital innovation includes artificial intelligence Internet of Things and blockchain technology to promote consumer awareness, ethical sourcing and transparency. Moreover, the present study highlights the case examples of corporations with successful embedded SDG principles in the Framework of marketing to demonstrate the advantages of branding with technological approach to responsible business. Integration of Sustainability in the corporate narratives Using technology driven marketing and the businesses can enhance the environmental and social impact as well as it can strengthen the consumer loyalty based on ethical considerations to shape the purchasing behaviours. A novel approach is developed for integration of SDG in corporate marketing and compared with conventional marketing and the achievement has been recorded. The findings of the study show the importance of strategic marketing enabled with technology for corporate sustainability communication that can emphasise aligned marketing with business necessity. 2025 IEEE. Subject The topic of the resource Corporate Marketing Strategies; Responsible Business; Sustainable Development Goals; Technological Approach Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Relation A related resource ISBN: 979-833151857-8; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online