Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jenefa, Leena; Hameed, S. Shahul; Abinash, M.; Jeshurun, Subramania Bala; Ravikumar, A.; Jayakumar, M. Title A name given to the resource Enhancing Food E-Commerce Through Immersive Virtual Reality: An Reality: An Extended Technology Acceptance Model Approach for Consumer Adoption in the Post-Pandemic Era Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Proceedings of the 2025 International Conference on Computational Innovations and Sustainable Technologies, ICCIST 2025; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICCIST67338.2025.11438400" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICCIST67338.2025.11438400</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105037454068?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105037454068?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jenefa L., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Hameed S.S., Sadakathullah Appa College, Department of Business Administration, Tirunelveli, India; Abinash M., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Jeshurun S.B., Christ University, School of Business and Management, Bangaluru, India; Ravikumar A., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Jayakumar M., Vel Tech Rangarajan Dr.Sagunthala R&amp;D Institute of Science and Technology, Department of Management Studies, Chennai, India Description An account of the resource Food purchasing differs from other types of internet shopping. With the introduction of the new retail structure, nearly every e-commerce platform has set up fresh food retail one after another. As a result, electronic gadgets have evolved into tools that marketers may use to initiate interactions with customers. Brands may use augmented reality enabled mobile applications to deliver precise information about products and services while also influencing consumer impressions. Perceived usefulness was the only factor that supported perceived ease of use as a mediator. Our findings provide useful information for researchers and industry experts to improve the effectiveness of VR systems by better understanding user adoption. 2025 IEEE. Subject The topic of the resource Customer Satisfaction; e-Commerce; Intention to online shopping, Virtual Reality; System Quality; Technology acceptance model, Artificial Intelligence (AI), Chatbot Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Relation A related resource ISBN: 979-833159676-7; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online