Artificial Intelligence Personalization: Opportunities, Risks, and the Need for Ethical Data Practices
- Title
- Artificial Intelligence Personalization: Opportunities, Risks, and the Need for Ethical Data Practices
- Creator
- Katare, Aditi Rajendra; Isaac, Kenin; Jayapandian, N.; Jacob, Geo T
- Description
- The benefits of AI personalization are numerous; however, the question still remains, what are the side effects of this feature? Will it help make shopping and enjoying content more enjoyable and efficient or will it destroy the trust of the users by creating privacy concerns. These are the issues this article has attempted to discuss and investigate. Artificial Intelligence (AI) personalization is a very helpful and useful feature, but there must remain a proper balance between personalization and data collection in order to ensure client comfort. A transparent and honest collection of data is to be expected for almost all the companies and this data is to be used responsibly. Activities like profiling must be regulated and controlled and should not be left unregulated. Despite laws being updated to be more considerate towards the privacy of users, the development of better enforcement is imperative. Regardless of the presence of appropriate laws, it is important that each individual practice the respective ethics while present in the digital universe. This article is discussed about AI personalization issues and its research challenges. 2025 IEEE.
- Source
- 2025 IEEE 5th International Conference on ICT in Business Industry and Government, ICTBIG 2025;
- Date
- 01-01-2025
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Artificial Intelligence; Data Privacy; Deep Learning; Encryption; Personalization
- Coverage
- Katare A.R., Christ University, Department of CSE, Bangalore, India; Isaac K., Christ University, Department of CSE, Bangalore, India; Jayapandian N., Christ University, Department of CSE, Bangalore, India; Jacob G.T., Christ University, Department of CSE, Bangalore, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833157981-4;
- Format
- online
- Language
- English
- Type
- Conference paper
Collection
Citation
Katare, Aditi Rajendra; Isaac, Kenin; Jayapandian, N.; Jacob, Geo T, “Artificial Intelligence Personalization: Opportunities, Risks, and the Need for Ethical Data Practices,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/26115.