Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Upreti, Kamal; Yadav, Amit; Rai, Ashish Kumar; Atasever, Mesut; Sharma, Suman; Radhakrishnan, G.V. Title A name given to the resource IT Strategies for Effective Marketing in Globally Diverse Corporate Environments Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived 2025 World Skills Conference on Universal Data Analytics and Sciences, WorldSUAS 2025; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/WorldSUAS66815.2025.11199065" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/WorldSUAS66815.2025.11199065</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105022270076?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105022270076?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Upreti K., CHRIST University, Dept. of Computer Sciecne, India; Yadav A., Chandiwala Institute of Professional Studies, Dept. of Management Banarsidas, Delhi, India; Rai A.K., Ramchandra Chandravansi University, Faculty of Commerce &amp; Management, Jharkhand, India; Atasever M., T.C. Usak University, Faculty of Applied Sciences, Department of Logistics Management, Turkey; Sharma S., Chandigarh Group of Colleges Jhanjeri, Department of Multimedia and Journalism, Punjab, Mohali, India; Radhakrishnan G.V., Kalinga Institute of Technology, Kalinga School of Management, Bhubaneswar, India Description An account of the resource Today, organizations discern multicultural teams, dynamic consumer tastes and shrinking landscapes of competition bordering on the internet-centric global economy. This paper investigates the role of IT strategies in improving the strategic marketing within different corporate environments. An examination of IT's role in addressing marketing and management complexity in different cultural context is made. Theoretical models are reviewed and responsible global marketing practices are promoted through digital transformation to reshapes the business operations. We also illustrate IT based solutions for dealing with cross cultural communication barriers, resistance to change as well as team dynamics. In this case study and trend analysis with trends, we show how own best practices of market segments, digitalization as well as cross cultural management work together with IT to encourage agility, customer focus, and continuous learning in the organization. 2025 IEEE. Subject The topic of the resource Cross-Cultural Management; Cultural Adaptability; Diverse Work Environments; Global Business Strategy; Inclusive Marketing; Information Technology(IT); Market Segmentation; Strategic Marketing Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Relation A related resource ISBN: 979-833153925-2; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online