Sinha, Mudita; Bhandari, Arabinda; Priya, Samant Shant; Kabiraj, Sajal
Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization;pp.xxi-xxi
Restricted Access; Hardcopy may be available in the library
https://www.scopus.com/pages/publications/105006621021?origin=resultslist
Sinha M., Christ University, India; Bhandari A., Sarala Birla University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., LAB University of Applied Sciences, Finland