Voice Assistants in Marketing: A Transformative Tool
AI marketing; Conversational commerce; Ethics; Natural language processing; Voice assistants
The current world is moving in the digital platform. Transformation of technology is evident in the field of marketing, and customers are also very much interested in exploring the destructive technology in the field of marketing. Voice Assistants in Marketing are the recent tendency in the marketing field and assure an immersive experience for the customers. The study attempts to explore the role of voice assistants in marketing, its applications in various industries, the knowledge level of the respondents towards various technology interfaces in voice marketing, and the factors building the trust level of voice marketing techniques. It adopts the descriptive research design, and the required data for the study is collected using the structured questionnaire in the mail survey method from 210 respondents through purposive sampling. The data gathered was organized and analyzed using SPSS, and factor analysis was employed to reduce the dimensions of the variables. The results and the explanations are summarized at the end. Voice assistants in marketing are an emerging technique that is transforming the livelihood of the marketing phenomenon. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
Lecture Notes in Networks and Systems;Volume;1568 LNNS;pp.205-217
Springer Science and Business Media Deutschland GmbH
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1007/978-3-032-00264-8_22 https://www.scopus.com/pages/publications/105039592826?origin=resultslist
Sundram S., Jubail Industrial College, Al Jubail, Saudi Arabia; Seranmadevi R., Department of Professional Studies, Christ University, Karnataka, Bangalore, India