Key Motivational Factors Driving the Adoption of Buy Now, Pay Later (BNPL)
Buy now pay later; Consumer behavior; Digital finance; Financial services adoption; Motivational factors
This research paper looks into the factors influencing motivation to use Buy Now, Pay Later (BNPL) facilities. Quantitative method was employed for the survey of 223 respondents through an on-line questionnaire to determine salient factors including easy access, low or zero interest rate support offers as well as marketing and promotional strategies impact financial performance; whereas peer pressure matures a relationship between ease full comfort acceptance directly proportional with technology savvy. Top BNPL predictors in analysis: Access/convenience Low or zero interest rates Tech-savvy Peer effect and schemes to promote discount do influence but are less significant. This study offers pragmatic insights for BNPL providers, suggesting the necessity of offering a simple entry channel and low interest rates but targeting tech consumers by using social approaches or promotion tactically. These results contribute to a refined conception about consumer behavior in the BNPL market and indicate future areas of research that could be relevant for any type of consumer finance products. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
Rani, Ibha; Fernandes, Arthur; Phatak, Gururaj; Parry, Sajjad Ahmad; Swaroop, Kotigari Reddi; Nagadeepa, C.; Jaheer Mukthar, K.P.
Lecture Notes in Networks and Systems;Volume;1570 LNNS;pp.535-542
Springer Science and Business Media Deutschland GmbH
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1007/978-3-032-00329-4_49 https://www.scopus.com/pages/publications/105021814517?origin=resultslist
Rani I., Kristu Jayanti College Autonomous, Bengaluru, India; Fernandes A., Kirloskar Institute of Management, Pune, India; Phatak G., Faculty of Management and Commerce. M S, Ramaiah University of Applied Sciences, Bengaluru, India; Parry S.A., The Oxford College of Business Management, Bengaluru, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Nagadeepa C., Kristu Jayanti College Autonomous, Bengaluru, India; Jaheer Mukthar K.P., Kristu Jayanti College Autonomous, Bengaluru, India