Brand review scale for brand management /
- Title
- Brand review scale for brand management /
- Creator
- Dhaundiyal, Pankaj.
- Description
- Patent Number: 202211039578, Applicant: Dr. Mahesh Chandra Joshi.
Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task. - Date
- 2022-05-22
- Publisher
- Intellectual Property India
- Subject
- Marketing
- Language
- English
- Type
- Patent
Files
Collection
Citation
Dhaundiyal, Pankaj., “Brand review scale for brand management /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 10, 2025, https://archives.christuniversity.in/items/show/2731.