Models of cuber security and data privacy analysis for Indian consumer's e-commerce decision making /

Models of cuber security and data privacy analysis for Indian consumer's e-commerce decision making /

Communication

Patent Number: 202211043969, Applicant: Priyanka Kaushik.
Even though it is clear that e-commerce meets the requirements of customers, businesses and the clients they serve continue to be susceptible to cyberattacks, which may already be in progress against them. In this study, a comprehension of the antecedent elements that generate concerns among Indian consumers while using ecommerce websites is presented. It seeks to quantify the perceived hazards and data privacy issues that influence an individual's approach to making a risk-informed purchasing decision. The sake of this investigation, a quantitative method of approach has been used.

Sinha, Mudita.

Intellectual Property India

2022

English

Patent