Empowering Women Entrepreneurs in Trade: Challenges, Opportunities and the Role of Digital Marketplaces in Tamilnadu
Digital literacy; Digital tools; Digitalisation; Obstacles; Women entrepreneurs
In recent years, there is a revolution in the commercial sector due to digitalisation which provides an opportunity for the women entrepreneurs, especially in Tamil Nadu with unknown prospects. Nevertheless, all the women entrepreneurs do not get full advantage of these digitalised platforms like the women entrepreneurs who involved in MSME sectors with lack of access or restriction to capital, social constraints, legal constraints or lack of digital literacy. The current status of women entrepreneurship in Tamil Nadu is to identify their unique challenges they face in use of digital platforms and to overcome these challenges. The present study is to make an attempt to know how digital market places should improve women entrepreneurs in access to all the resources, opportunities and market places by evaluating the same. This current research adopts mixed-methods approach, which includes quantitative and qualitative methods. These methods are used to investigate how digital platforms helps the women entrepreneurs in removal of inequalities in reaching the market and also in elimination of financial access which in turn helps to improve the operational efficiency of women-led businesses. Based on the previous research, it is evident that digital markets help the entrepreneurs in getting connected with others and skill development along with access to a greater number of customers. This study focusses towards the interventions which has to be addressed which includes social constraints, lack of digital infrastructure, lack of training to access digital tools. The intent of this study is to focus in policy framing which promotes growth in trade that assists the women entrepreneurs. Thus, this research highlights the transformative potential of digital marketplaces in empowering women in trade, paving the way for an inclusive and dynamic entrepreneurial ecosystem in Tamil Nadu. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
Karthikeyan, G.B.; Sangeetha, R.; Manivel, RajaKrishnan; Kumar, G. Dinesh; Kumar, Ashok; Reenu, M.
Studies in Systems, Decision and Control;Volume;613;pp.397-406
Springer Science and Business Media Deutschland GmbH
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1007/978-3-031-99470-8_42 https://www.scopus.com/pages/publications/105039323366?origin=resultslist
Karthikeyan G.B., Department of Commerce with International Business, Government Arts College (Autonomous), Coimbatore, India; Sangeetha R., School of Business and Management, Christ University, Bangalore, India; Manivel R., Department of Commerce with Computer Applications, PSG College of Arts & Science (Autonomous), College, Coimbatore, India; Kumar G.D., Department of Commerce, PSG College of Arts & Science College (Autonomous), Coimbatore, India; Kumar A., Department of Management Science, PSG College of Arts & Science College (Autonomous), Coimbatore, India; Reenu M., Department of Professional Accounting and Finance, Kristu Jayanti College, Bengaluru, India