Artificial intelligence-powered travel apps with mixed reality immersion
Artificial intelligence; Augmented reality; Big data; Immersive engagement; Virtual reality
Conventional and traditional industry standards have seen a drastic shift in recent years with the technological revolution. The introduction of big data, artificial intelligence (AI), and virtual and augmented reality has created a sophisticated and futuristic environment for businesses to strive for. AI-enabled tourism applications refer to the digital tools and software used in the tourism sector that use AI technology to improve and customize a variety of aspects of the travel experience. Though it has applications in tourism that go beyond conventional approaches, AI is still vital to many industries. This chapter examines how AI provides travelers with intelligent and personalized solutions, enabling them to have immersive travel experiences. This investigation includes virtual travel agents, intelligent itinerary planners, AR navigation, and other cutting-edge AI-powered services that cater to individual preferences and needs. The study acknowledges the dynamic landscape of AI-enabled travel apps as well as the evolving expectations of modern travelers. It addresses the opportunities and challenges brought about by the integration of AI in the tourism sector, highlighting the potential for enhanced user experiences and better travel planning. The chapter also discusses how immersive experiences can be created with technology, shedding light on how AI could encourage travelers to develop closer relationships with their travel destinations. It examines how AI impacts decision-making processes, the customization of travel recommendations, and user satisfaction overall within the context of travel experiences. 2025 Sandhya H. and Bindi Varghese. All rights reserved.
Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations, and Revenue Growth;pp.29-44
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1108/978-1-83608-796-020251002 https://www.scopus.com/pages/publications/105009452999?origin=resultslist
Sandhya H., Christ University, India; Varghese B., Christ University, India