Consumers Online Shopping Behaviour: A Post-COVID-19 Analysis in India
Consumers behaviour; COVID-19; Emerging market; Indian consumers; Online shopping
The global outbreak of the novel coronavirus disease (COVID-19) has changed the daily lives of citizens across the globe. As the world begins its slow transition from managing the COVID-19 alamity to recovery and the reopening of economies, its clear that the period of lockdown has had a reflective impact on how people live and how they will continue to lead their lifestyles. The OVID-19 outbreak is not only a health crisis but also one that has invaded our societies and economies. This period will certainly change consumer behaviour in the coming years. However, it is expected that certain behaviours may return to normal after such calamities; nonetheless, since consumers have discovered some new alternatives during this period, they may have changed consumer behaviour. Hence, this study is an attempt to analyze the impact of the COVID-19 pandemic on the Indian economy and the modified behaviour of consumers towards the e-commerce sector in India during this pandemic-induced digitalization. 2025 by World Scientific Publishing Co. Pte. Ltd. All rights reserved.
Srivastava, Mallika; Sinha, Mudita; Swar, Biranchi Narayan
Market Dynamics and Strategies in a Post-Crisis World: Navigating a World in Flux;pp.67-72
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1142/9789811292101_0005 https://www.scopus.com/pages/publications/105012518830?origin=resultslist
Srivastava M., SVKMs Narsee Monjee Institute of Management Studies, Karnataka, Bengaluru, India; Sinha M., Christ (Deemed to be University), Karnataka, Bengaluru, India; Swar B.N., Management Development Institute (MDI), West Bengal, Murshidabad, India