Sustainability of Circular Fashion in India
The Indian fashion industry, valued at USD 100 billion, faces pressing sustainability challenges, including resource depletion, labor issues, and excessive textile waste. This study explores the potential of circular fashion in advancing Sustainable Development Goal 12 (SDG 12) by promoting responsible consumption and production. Through consumer surveys, business insights, and interviews with eco- entrepreneurs, the research examines awareness, adoption barriers, and opportunities in circular fashion. Findings reveal growing consumer interest in sustainable apparel, yet concerns about product quality, hygiene, and brand credibility persist. Businesses acknowledge the potential of circular models but struggle with skill shortages, inventory management, and sanitation costs. The study highlights the need for policy interventions, investment in recycling technologies, and consumer education to accelerate circular fashion adoption. By embracing reduce,reuse, and recycle principles, Indias fashion sector can transition towards a more sustainable and resilient future. 2026 by IGI Global Scientific Publishing. All rights reserved.
Ramakrishnan, N.; Nambiar, E. V. Sreedevi; Saha, Saibal Kumar
Integrating AI, Circularity, and Ethical Innovation in Fashion;pp.61-94
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-2600-0303-9.ch002 https://www.scopus.com/pages/publications/105034240137?origin=resultslist
Ramakrishnan N., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Nambiar E.V.S.; Saha S.K.