Opportunities for women's rural entrepreneurship in deprived rural environments: Empowering the pathway for women entrepreneurs in rural environments
Empowering women entrepreneurs in rural areas is essential for encouraging gender equality. This study explores opportunities, challenges, and strategies to support rural women entrepreneurs, focusing on the role of digital transformation, social enterprises, and policy interventions. Women face issues such as gender barriers, and social constraints, yet they leverage agriculture, handicrafts, and service sectors to drive growth. Success stories show how women face financial inclusion and other challenges. Digital platforms help access the market, skill development, and financial transactions, bridge gaps and promote sustainability. Policies like Stree Shakti Yojana, Mahila Udyam Nidhi Scheme and other provide financial aid, train and foster entrepreneurs. Sustainable practices, including renewable energy and eco-friendly techniques, further enhance prospects. By integrating sustainable strategies, advancing digital literacy, and aligning with Sustainable Development Goals, rural women entrepreneurs can emerge as leaders, ensuring inclusive economic growth and lasting social impact. 2025, IGI Global Scientific Publishing.
Gupta, Muskan; Rungta, Divyesh; Awasthi, Yashmita; Singh, Shanu
Entrepreneurial Opportunities in Disadvantaged Rural Communities;pp.355-391
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-3373-0214-0.ch012 https://www.scopus.com/pages/publications/105007123954?origin=resultslist
Gupta M., Christ University, India; Rungta D., Christ University, India; Awasthi Y., Christ University, India; Singh S., Christ University, India