Exploring Consumer Choices and Shopping Patterns: Examining Influences on Consumer Choices
This chapter explores the dynamic world of consumer behaviour and buying patterns, focusing on the psychological, social, cultural, and economic factors that shape decisions. It examines how consumers manage their preferences and choices in various market situations, highlighting trends like sustainable consumption, loyalty-driven purchases, and impulsive buying. The chapter also investigates the impact of the digital revolution, including social media and e-commerce, on consumer engagement and purchasing habits. By addressing elements such as peer influence, brand perception, and decision-making processes, it emphasises the importance of understanding consumer diversity in demographics, culture, and lifestyle. Combining theoretical frameworks, real-world examples, and data-driven insights, this chapter provides businesses and researchers with a foundation for predicting demands and creating effective marketing strategies. 2025 by IGI Global Scientific Publishing. All rights reserved.
Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing;pp.181-213
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-3373-0528-8.ch009 https://www.scopus.com/pages/publications/105004488700?origin=resultslist
Golchha C., Christ University, India; Nagariya R.J., Christ University, India