The Shift Towards Sustainable Fashion: Redefining Shopping Practices
The chapter delves into the transformative shift in the fashion industry toward sustainable practices, examining its environmental, social, and economic impacts, as well as the roles of consumers, retailers, and policymakers in driving this change. It highlights how the demand for sustainable fashion has moved beyond a trend to become a guiding principle that is reshaping the industry's operations and consumer behaviors. The mission of this chapter is to provide a comprehensive study of sustainable fashion, exploring both the motivation behind and the mechanisms through which the industry is evolving, and inspiring readers to reflect on their own roles within this change. 2025 by IGI Global Scientific Publishing. All rights reserved.
Dutta, Shruti; Pundhir, Shiv Kumar Singh
Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing;pp.361-373
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-3373-0528-8.ch017 https://www.scopus.com/pages/publications/105004516870?origin=resultslist
Dutta S., Christ University, India; Pundhir S.K.S., Christ University, India