New Ventures in Medical Tourism: Digital Strategies for Mental Wellness and Patient Trust
Medical tourism is now a global industry which attracts over 14 million patients annually and generating more than 100 billion dollars in revenue. At this stage of development, new startups and digital initiatives are innovative redefining the sectors competitiveness with a focus on mental wellness and trust. While affordability and access were once the major determinants of patients choices, todays travelers are seeking emotional reassurance and genuine connection. In this chapter, I examine the empathic, transparent, psychologically considerate, and emotionally connected digital marketing strategies of tech- driven startups, wellness platforms, and healthcare innovators. It conceptualizes the integration of digital health with entrepreneurial innovation and patient psychology and offers insights and frameworks that view marketing as a form of engagement with compassion. It advocates that the integration of mental wellness with startup- driven digital innovation will transform global medical tourism into a more humane, sustainable, and trusted industry. 2026, IGI Global Scientific Publishing.
Marketing Mental Wellness in Medical Tourism;pp.131-173
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-3373-6881-8.ch005 https://www.scopus.com/pages/publications/105032888298?origin=resultslist
Gandotra G., Christ University, India; Raut S., Christ University, India