Phygital Transformation in Healthcare: Bridging Technology, Trust, and Accessibility in the Modern Health Economy
The healthcare industry is at a critical juncture as it grapples with the rapid adoption of new technology while trying to integrate these advancements into traditional care models in order to respond to the increasing demands of society and economy. This chapter discusses how phygital healthcare can help improve the efficiency, access, and engagement of patients when using digital technology by addressing issues that have historically plagued the industry such as trust and access to affordable options. An analysis of how these technologies will change the way we deliver healthcare and how we will manage it financially is presented along with an exploration of the economic and marketing implications of digital health in relation to building patient- centered systems and sustainable health markets. Through case studies and literature reviews, this chapter lays out a model for integrating digital innovation into ethical leadership to ensure that health care reform occurs in a socially inclusive and technologically progressive manner. 2026 by IGI Global Scientific Publishing. All rights reserved.
Phygital Insights on National Health Reform: Economics, Marketing, and Leadership;pp.359-373
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https://doi.org/10.4018/979-8-3373-7173-3.ch012 https://www.scopus.com/pages/publications/105037981995?origin=resultslist
Stephen R., Christ University, Bengaluru, India