"Sparks" off a narrative as starting "Dots" for qualitative research in business education
The authors undertake to prepare a chapter on quality research in business education. The authors compose and choose two narratives one on the required initial drive for research and the way initiatives and ideas get generated in a continuum. On the strength and support of the prepared narratives, the authors elucidate how the sparks as starting points are generated and how through experience generated research gets proceeded and performed. All these experiences produce theories and these theories get transformed as models for study and research in the days to come. The second narrative exemplifies the externalization of sparks into experiences in growth and development continuum. The narrative one is extracted from an Indian puranic narrative and the other from a business man's biographical narrative. Both these chosen narratives enhance the qualitative research in business. 2025, IGI Global Scientific Publishing. All rights reserved.
Exploring Qualitative Research in Business: Approaches, Strategies, And Methods;pp.259-283
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https://doi.org/10.4018/979-8-3693-7698-0.ch009 https://www.scopus.com/pages/publications/105008749546?origin=resultslist