Penetrating Digital Marketing Into Rural Areas by Deploying 5G Networks: An Indian Experience
The proliferation of smartphones, reasonably priced internet, and social networking sites is the primary cause of the shift from traditional advertising methods to digital media strategies. With over 1.4 billion inhabitants, India is now one of the most populous countries in the world. Of them, 700 million use the internet, with most people doing so in cities (Statista, 2023). Businesses hoping to break into Indias changing consumer market must take advantage of this new online environment. Thus, it is essential to spread the word about the importance of digital marketing to Indias economic growth. Through marketing data analytics and micro-marketing campaigns, the industry has in fact revolutionized how businesses interact with customers and promote their goods. For example, the increased use of online technology infrastructure for online product purchases and the integration of payment and entertainment systems has led to the rapid growth of e-commerce. 2025 by IGI Global Scientific Publishing. All rights reserved.
Raghunandan, G.; Ananthan, Sriram; Iylin, Fennala Agnes; Balasubramaniam, Rajnarayanan; Thangam, Dhanabalan; Manickam, Thirupathi; Haritha, M.; Ramamurthy, B.M.
Addressing B5G and 6G Network Connectivity Issues in Rural Regions;pp.401-424
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.4018/979-8-3693-7788-8.ch017 https://www.scopus.com/pages/publications/105005056604?origin=resultslist
Raghunandan G., Christ University, Bangalore, India; Ananthan S., Yorkville University, Canada; Iylin F.A., Department of Commerce, Bishop Heber College, Tiruchirappalli, India; Balasubramaniam R., Vinayaka Missions Research Foundation, Salem, India; Thangam D., Presidency Business School, Presidency College, Bnegaluru, India; Manickam T., Christ University, India; Haritha M., Triveni Institute of Commerce and Management, Bengaluru, India; Ramamurthy B.M., Acharya Institute of Management Studies, Bengaluru, India