Fake news and its impacts on businesses: Political communication, propaganda, and economic implications
Fake news and disinformation have become powerful tools in political communication, particularly in the context of populism and digital propaganda. While misinformation has always been part of political strategy, digital platforms have intensified its spread, allowing political actors to construct narratives that manipulate public opinion, mobilize support, and delegitimize opponents. This study examines fake news as a politically constructed phenomenon, exploring how digital populism and propaganda use disinformation to reinforce ideological divides and influence democratic processes. Using a constructivist framework, we analyze how fake news is socially produced and legitimized within political discourse, shaping perceptions of truth and power. We also investigate how major social media platforms profit from misinformation while simultaneously positioning themselves as arbiters of truth. By focusing on the intersection of political communication, propaganda, and economic incentives, this research highlights the role of digital media in sustaining misinformation ecosystems. 2025, IGI Global Scientific Publishing.
Digital Populism and the Use of Neo-Propaganda and Fake News;pp.323-356
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https://doi.org/10.4018/979-8-3693-9999-6.ch014 https://www.scopus.com/pages/publications/105008835686?origin=resultslist
Kundu B., Christ University, India; Nagariya R., Christ University, India