Nudging children towards a sustainable toy story
description: In a world which is under a huge environmental strain, choosing sustainable products can be a significant way to correct the delicate balance. Population explosion and rapid industrialization with low concern about sustainability are affecting our environment faster than anticipated. The present study explores if children can be nudged to choose a sustainable product. A pre-test, post-test experiment design was used to observe the preference of children towards wooden toys and their packaging materials eco-friendliness. An experimental research approach is chosen in the present study, as the main motive for this study is to examine the cause-effect relationships between communications nudge and an increased preference towards wooden toys. The experiment reveals that after gaining knowledge about the benefits of sustainable toys, children preferred wooden toys over the plastic ones. The experiment was conducted on 36 children after taking their parents consent. It was concluded that persuasive communication used as nudge can help children make better choice. 2026 selection and editorial matter, Dipak Saha, Mrinal Kanti Das, Sunil Sahadev, Rabin Mazumder and Soumya Mukherjee; individual chapters, the contributors.
creator: Banerjee, Jayanta; Kiran, Prabha; Vasudevan, M.; Krishna Kishore, V.
source: Perspectives in Agile Sustainable Practices and Business Value;pp.25-32
publisher: Taylor and Francis
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISBN: 978-104034880-2; 978-103294411-1;
language: English
type: Book chapter
coverage: Banerjee J., City University, China; Kiran P., Department at Westminster, International University, Vietnam, Viet Nam; Vasudevan M., Christ University, Bangalore, India; Krishna Kishore V., Christ University, Bangalore, India