Consumer preference towards private label brands with reference to retail apparel in India · CHRIST (Deemed To Be University) Institutional Repository

Title: Consumer preference towards private label brands with reference to retail apparel in India
Description: Indian Journal of Marketing Vol.49 Issue.7 pp.49-66
Creator: Kumar S.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073784264&doi=10.17010%2fijom%2f2019%2fv49%2fi7%2f145404&partnerID=40&md5=2ab7d6b426b49b983c053bf5ffd937bc
Date: 2019-01-01

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Citation

Kumar S., “Consumer preference towards private label brands with reference to retail apparel in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 10, 2025, https://archives.christuniversity.in/items/show/7124.

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