A study of factors affecting consumer behavioural intentions towards adoption of gamification · CHRIST (Deemed To Be University) Institutional Repository

Title: A study of factors affecting consumer behavioural intentions towards adoption of gamification
Creator: Gupta R.; Mathad K.
Description: Indian Journal of Marketing Vol.47 Issue.7 pp.7-19
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85027194746&doi=10.17010%2fijom%2f2017%2fv47%2fi7%2f116471&partnerID=40&md5=5d464af281686a160fd1efb119f5a7bc
Date: 2017-01-01

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Citation

Gupta R.; Mathad K., “A study of factors affecting consumer behavioural intentions towards adoption of gamification,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 12, 2025, https://archives.christuniversity.in/items/show/7583.

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