Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore · CHRIST (Deemed To Be University) Institutional Repository

Title: Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore
Description: Indian Journal of Marketing Vol.46 Issue.7 pp.23-35
Creator: Venkataraman N.; Raman S.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84997284045&doi=10.17010%2fijom%2f2016%2fv46%2fi7%2f97125&partnerID=40&md5=7f5b702a5ff46bbfabd6613895b72b9c
Date: 2016-01-01

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Citation

Venkataraman N.; Raman S., “Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 7, 2025, https://archives.christuniversity.in/items/show/7615.

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