Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Determinants of Internal Branding for Customer-Orientation Subject The topic of the resource Management Description An account of the resource International Journal of Research in Commerce, IT & Management, Vol-4 (5), pp. 33-38. ISSN-2231-5756 Creator An entity primarily responsible for making the resource Simi Jasmine Publisher An entity responsible for making the resource available International Journal of Research in Commerce, IT & Management Date A point or period of time associated with an event in the lifecycle of the resource 2014 Language A language of the resource English Source A related resource from which the described resource is derived <a href="https://ijrcm.org.in/download.php?name=ijrcm-4-IJRCM-4_vol-4_2014_issue-05-art-07.pdf&amp;path=uploaddata/ijrcm-4-IJRCM-4_vol-4_2014_issue-05-art-07.pdf" target="_blank" title="Click Here" rel="noreferrer noopener">https://ijrcm.org.in/download.php?name=ijrcm-4-IJRCM-4_vol-4_2014_issue-05-art-07.pdf&amp;path=uploaddata/ijrcm-4-IJRCM-4_vol-4_2014_issue-05-art-07.pdf</a>