The Role of Major-Sport Event Cricket with Respect to Consumer Perception and Attitude Towards Ambush Marketing
- Title
- The Role of Major-Sport Event Cricket with Respect to Consumer Perception and Attitude Towards Ambush Marketing
- Creator
- Kumar Sunita, Agawane Vijay
- Description
- International Journal of Business and Management Invention, Vol-2 (10), pp. 76-81. ISSN-2319-801X
- Date
- 2013
- Publisher
- International Journal of Business and Management Invention
- Subject
- Management
- Language
- English
Collection
Citation
Kumar Sunita, Agawane Vijay, “The Role of Major-Sport Event Cricket with Respect to Consumer Perception and Attitude Towards Ambush Marketing,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/802.