ItemScopus

Data Mining Techniques to Enhance Customer Segmentation and Targeted Marketing Strategies

Title
Data Mining Techniques to Enhance Customer Segmentation and Targeted Marketing Strategies
Description
2024 15th International Conference on Computing Communication and Networking Technologies, ICCCNT 2024
Creator
Rajan D.; Helen Josephine V.L.
Source
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212845097&doi=10.1109%2fICCCNT61001.2024.10725770&partnerID=40&md5=af4501eb315eb41950d20dea9159e491" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212845097&doi=10.1109%2fICCCNT61001.2024.10725770&partnerID=40&md5=af4501eb315eb41950d20dea9159e491</a>
Date
2024-01-01

Collection

Conference Papers

Citation

Rajan D.; Helen Josephine V.L., “Data Mining Techniques to Enhance Customer Segmentation and Targeted Marketing Strategies,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/9374.

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