https://archives.christuniversity.in/files/original/88fdf2ca559aacc9bef68d7c2d825afb.pdf d120fcd720696493673843184e305aa7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influence of social issues potrayed in commercial movies on the youth audience / Creator An entity primarily responsible for making the resource S K, Melvin Deepak. - 1024003 Description An account of the resource The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject. Subject The topic of the resource Communication, Media Studies Publisher An entity responsible for making the resource available CHRIST (Deemed to be University) Format The file format, physical medium, or dimensions of the resource PDF Type The nature or genre of the resource Masters' Dissertation Date A point or period of time associated with an event in the lifecycle of the resource 2012-03-19 Language A language of the resource English