https://archives.christuniversity.in/files/original/c11f4bcc793eee43191df460ffb5dde9.pdf 3eae00f27f896bb7da2957ff5ac417e0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media and crisis communication the new age mantra? / Creator An entity primarily responsible for making the resource Modi, Noopur. - 1024030 Description An account of the resource The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. Subject The topic of the resource Communication, Media Studies Publisher An entity responsible for making the resource available CHRIST (Deemed to be University) Date A point or period of time associated with an event in the lifecycle of the resource 2012-03-19 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters' Dissertation