Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework
- Title
- Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework
- Description
- TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024
- Creator
- Roy B.; Acharjee P.B.; Bhattachaijee S.; D'Souza M.; Kumari S.; Khemka M.
- Source
- <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204457323&doi=10.1109%2fTQCEBT59414.2024.10545281&partnerID=40&md5=fe624c6a88bacc57b39bb906b84f5b83" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204457323&doi=10.1109%2fTQCEBT59414.2024.10545281&partnerID=40&md5=fe624c6a88bacc57b39bb906b84f5b83</a>
- Date
- 2024-01-01
Collection
Citation
Roy B.; Acharjee P.B.; Bhattachaijee S.; D'Souza M.; Kumari S.; Khemka M., “Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 9, 2025, https://archives.christuniversity.in/items/show/9530.