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    <name>Masters' Dissertation</name>
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              <text>An analysis on if presentation style attracts readers to read an article /</text>
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              <text>Chandran, Rugma. - 1024036</text>
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              <text>This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study.</text>
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              <text>Communication, Media Studies</text>
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              <text>CHRIST (Deemed to be University)</text>
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