New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model
- Title
- New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model
- Description
- Lecture Notes in Electrical Engineering Vol.1115 pp.155-172
- Creator
- Paralkar T.A.; Goyal A.A.; Haque M.; Ramteke N.; Upreti K.; Shukla S.
- Source
- <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187689666&doi=10.1007%2f978-981-99-8661-3_12&partnerID=40&md5=d89d960b9ae98932a31faeacb6c8605c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187689666&doi=10.1007%2f978-981-99-8661-3_12&partnerID=40&md5=d89d960b9ae98932a31faeacb6c8605c</a>
- Date
- 2024-01-01
Collection
Citation
Paralkar T.A.; Goyal A.A.; Haque M.; Ramteke N.; Upreti K.; Shukla S., “New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/9854.