GeneRiskCalc: a web-based tool for genetic risk association analysis in casecontrol studies
Casecontrol studies; Forest plot; Genetic association studies; Genetic epidemiology; HardyWeinberg equilibrium; Odds ratio
Background: Genetic association studies play a pivotal role in identifying disease-associated variants, but researchers face challenges in performing essential calculations like HardyWeinberg equilibrium testing, odds ratios, and confidence intervals due to reliance on manual methods or multiple software tools. We aimed to develop GeneRiskCalc, an integrated web-based platform that simplifies genetic association analysis by automating HardyWeinberg equilibrium assessment, odds ratios with confidence interval calculation, and visual data presentation in casecontrol studies. Using an HTML/CSS/JavaScript framework, we developed online software with three core functionalities: (1) automated HWE evaluation, (2) odds ratio with 95% confidence interval computation with statistical validation, and (3) dynamic Forest Plot generation for data visualization. The tool was designed with an intuitive interface to minimize prerequisite statistical expertise. Results: The tool, named the Genetic Risk Association Calculator (GeneRiskCalc), demonstrated high computational accuracy in HWE testing (?2 validation) and association metrics (odds ratio and confidence interval). The results were cross-validated against established statistical methods, confirming their reliability. Furthermore, the integrated Forest Plotter enabled immediate visualization of effect sizes across multiple genetic models, facilitating a comprehensive interpretation of genetic associations. Conclusion: By integrating essential analytical steps into a single platform, the GeneRiskCalc, streamlines genetic epidemiology workflows, addressing key challenges in data analysis. Its user-friendly interface enhances accessibility, promotes reproducibility, and accelerates research in genetic association studies. The tool is freely available at GeneRiskCalc (https://sites.google.com/view/GeneRiskCalc/home?authuser=0). The Author(s) 2025.
Sudershan, Amrit; Singh, Kuljeet; Kumar, Parvinder
BMC Bioinformatics;Volume;26;Issue;1;Article No.;213;
All Open Access; Gold Open Access; Green Open Access
https://doi.org/10.1186/s12859-025-06207-z https://www.scopus.com/pages/publications/105013688666?origin=resultslist
Sudershan A., Institute of Human Genetics, University of Jammu, Jammu & Kashmir, Jammu, India, Department of Human Genetics, Sri Pratap College, Cluster University Srinagar, Jammu & Kashmir, Kashmir, Srinagar, 190001, India; Singh K., Department of Computer Science, School of Sciences, Christ University, NCR, Delhi, 201003, India; Kumar P., Institute of Human Genetics, University of Jammu, Jammu & Kashmir, Jammu, India, Department of Zoology, University of Jammu, Jammu & Kashmir, Jammu, 180006, India
A Cross-sectional Study on Factors Associated with Sexual Satisfaction Among Non-working Married Women in Bengaluru
human sexuality; predictors of sexual satisfaction; sexual health of women; sexual health practices and training; Women and health
Background: Sexual satisfaction is a complex concept influenced by physical, psychological and socio-cultural factors. However, there is a lack of research on what determines sexual satisfaction among non-working married women in India. This gap hinders our understanding of how traditional gender roles, economic dependence and cultural norms affect the sexual well-being of this group. This study aims to explore the factors associated with sexual satisfaction among non-working married women in Bengaluru, India. Materials and Methods: A cross-sectional survey was conducted among 180 non-working married women. Data were collected using the New Sexual Satisfaction Scale, the Psychological Distress Scale, the Subjective Happiness Scale and a self-prepared questionnaire on various factors related to sexual satisfaction. Descriptive statistics and multiple regression were used to analyse the data. Results: Factors significantly associated with non-working womens sexual satisfaction include physical factors (menstrual health difficulties, reproductive health issues and urogenital problems), psychological factors (psychological distress and subjective happiness) and socio-cultural factors (education, knowledge of sexual health at the time of marriage, type of marriage, age, age difference between couples and duration of marital life). Family-related factors (type of family, family pressure for children and exhausting household work) and couple-related characteristics (spouses smoking/drinking patterns and relationship with the spouse) were also significant. Together, these factors explained 78.6% of the variability in sexual satisfaction among non-working married women. Conclusion: The findings highlight the need for health interventions to promote healthy lifestyles and suggest changes in sexual health practices. They also indicate the need for training health professionals to address the sexual health aspects of women. Further longitudinal studies with larger samples are required to better understand the relationship between these predictors and sexual satisfaction. 2025 The Author(s). This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Pious, Anu Anns; Amaresha, Anekal C.; Shankar, Ravi G.
Journal of Psychosexual Health;Volume;7;Issue;3;pp.278-284
https://doi.org/10.1177/26318318251338988 https://www.scopus.com/pages/publications/105008092124?origin=resultslist
Pious A.A., Department of Sociology and Social Work, CHRIST-Deemed to be University, Karnataka, Bengaluru, India, Indian Institute of Psychology and Research (IIPR), Karnataka, Bengaluru, India; Amaresha A.C., Department of Psychiatric Social Work, Lokopriya Gopinath Bordoloi Regional Institute of Mental Health, Assam, Tezpur, India; Shankar R.G., Department of Biostatistics, Dr. MV Govindaswamy Centre, NIMHANS, Karnataka, Bengaluru, India
Exploring Self-Objectification Among Queer Community in IndiaA Qualitative Study
body image; LGBTQIA+; phenomenology; self-image; thematic analysis
The objectification theory proposes that membership in sexually objectifying societies gradually socializes queer individuals to adopt an observers perspective on their physical self, which in turn leads to negative emotional and behavioral consequences. The queer community in India has existed for centuries, but their rights have only received attention recently. They still continue to be deprived of societal and legal status. With an aim to understand self-objectification among the queer community in India, this qualitative study attempts to explore the interplay of external factors and their relationships in shaping self-image and self-acceptance. This phenomenological study used an interpretive paradigm on the self-objectification of members of the queer community in India. The study was conducted on 10 individuals from the queer community using semi-structured interviews, and the obtained data was analyzed using thematic analysis. Findings indicate the profound impact of societal beauty norms, family dynamics, peer interactions, and media influence on their self-esteem, body image, and identity. Implications of these findings call for increased awareness, education, and support to create a more inclusive and accepting environment for the queer community. Future recommendations include the development of interventions, educational programs, and mental health support services tailored to the needs of this community. 2025 The Author(s). This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Journal of Psychosexual Health;Volume;7;Issue;2;pp.160-165
https://doi.org/10.1177/26318318241302389 https://www.scopus.com/pages/publications/105007363133?origin=resultslist
Saini H., Department of Psychology, Christ University, Delhi, India; Majumdar I.G., Department of Psychology, Christ University, Delhi, India
Critiquing the Regulation of Sand Mining in India: The Role of Social Workers
community organisation; local vigilance committees; Sand mining; social action; social work
The soaring demand for sand driven by rapid urbanisation, population growth and increased global investment in infrastructure has intensified sand mining activities worldwide, with current extraction rates exceeding natural replenishment. The Government of India has strengthened legislation by amending existing laws and formulating new guidelines to govern sand mining operations. However, sand mining activities, both legal and illegal, have continued unabated, leading to various consequences across the country. The prevailing laws in India appear to be stringent but have failed in effective implementation at the grassroots level. Therefore, illegal and irregular sand extraction operations have continued to occur at an accelerated pace. The observations indicate that regulatory authorities are merely symbolic and ineffective in controlling and monitoring sand mining operations effectively at the community level. Further, the inefficiency of authorities has facilitated indiscriminate and illicit sand mining operations, resulting in significant social, economic and ecological repercussions. Considering these aspects, the present study advocates the use of social work methods, such as community organisation, social work research and social action, to address the issue effectively. Furthermore, it urges local authorities and policymakers to take action by setting up vigilance committees in every community, so that people themselves can monitor sand mining and protect their surroundings more effectively. The Author(s) 2026
Gangadhara Reddy, N.; Channappa, Shashidhar; Nagaraj Naik, M.; Lokesha, M.U.
International Journal of Community and Social Development;Volume;8;Issue;1;pp.88-100
Restricted Access; Hardcopy may be available in the library
https://doi.org/10.1177/25166026251409892 https://www.scopus.com/pages/publications/105027747549?origin=resultslist
Gangadhara Reddy N., Department of Social Work, Bangalore University, Jnanbharati Campus, Karnataka, Bengaluru, India; Channappa S., Department of Social Work, The Oxford College of Science, Arts, Commerce and Management, Karnataka, Bengaluru, India; Nagaraj Naik M., Department of Social Work, CHRIST (Deemed to be University), Karnataka, Bengaluru, India; Lokesha M.U., Department of Studies in Social Work, Davanagere University, Karnataka, Davanagere, India
Role of Experiential Learning Program on Business Writing Skills of Management Students
business communication; business writing; experiential learning; writing skill development
Purpose: Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates. Design/Methodology/Approach: The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher. Findings: The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results. Originality/value: The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students. 2024 by the Association for Business Communication
Srinivasan, Shruti; Thangaraj, Ravikumar; Mathew, Jain
Business and Professional Communication Quarterly;Volume;89;Issue;1;pp.177-194
https://doi.org/10.1177/23294906241228244 https://www.scopus.com/pages/publications/85184440263?origin=resultslist
Srinivasan S., Christ University, India; Thangaraj R., Christ University, India; Mathew J., Christ University, India
The Mediating Effect of WorkLife Integration on the Relationship Between Hybrid Work Practice and Work Engagement in the Information Technology Industry
Flexibility; hybrid work; IT; work engagement; worklife integration
Post-pandemic, hybrid work arrangements have garnered the interest of researchers. The main aim of the study is to explore the influence of hybrid work practices on worklife integration and work engagement among IT industry employees. The job demandsresources (JD-R) model and self-determination theory (SDT) have been used to derive the conceptual model to explain the hybrid work practices which can be essential for a balance between work and life, and engagement at work. Using a mixed method, this research first quantitatively investigated hybrid work practices, worklife integration and work engagement among 253 IT employees in India. The quantitative findings were supplemented by a qualitative methodology involving interviews of five IT employees. Later, data triangulation was performed to cover IT employees different perspectives on hybrid work practices. This research highlights that hybrid work practices constituting conventional workplace, work flexibility, work focus and work communication are positively related to worklife integration and employees work engagement. Hybrid work practices play an elemental role in work-related outcomes; however, due to the complex nature of hybrid work mode, longitudinal studies with a larger sample size should be explored. The Author(s) 2025.
Kavya, R.; Mathew, Jain; Raghavendra, A.N.
South Asian Journal of Human Resources Management;Issue;;Article No.;2.32209372513392e+16;
https://doi.org/10.1177/23220937251339289 https://www.scopus.com/pages/publications/105007022332?origin=resultslist
Kavya R., Research Scholar, School of Business and Management, Christ University, Karnataka, Bengaluru, India; Mathew J., Professor and Dean, School of Business and Management, Christ University, Karnataka, Bengaluru, India; Raghavendra A.N., School of Business and Management, Christ University, Karnataka, Bengaluru, India
Can Heedful Interrelating Be a Self-empowering Approach to Thwart Maladaptive Workplace Functioning? An Integrative Literature Review
basic psychological needs; heedful interrelating; integrative literature review; Maladaptive workplace functioning; self-determination theory; thriving at work
Maladaptive workplace functioning hinders task completion, work-goal attainment and collaborative interactions, thereby affecting the optimal utilisation of human capital, learning outcomes and organisational sustainability. By integrating self-determination theory, the theory of heedful interrelating and the socially embedded model of thriving at work, this study proposes a conceptual model as a self-empowering approach to thwart maladaptive functioning. A five-stage integrative literature review was conducted to examine the available knowledge base, critically review and synthesise selected literature on heedful interrelating to locate a knowledge gap and bring forth a new way of thinking to address employee workplace maladaptive functioning. A sample of ten empirical articles was consolidated to gauge the antecedents and outcomes of heedful interrelating. The originality of the study lies in bridging the dialectic gap of self-determination theory, introducing heed as a novel factor to the relatedness dimension and employing an intelligent review methodology to propose a practical workplace solution to maladaptive functioning. The Author(s) 2025.
South Asian Journal of Human Resources Management;
https://doi.org/10.1177/23220937251335718 https://www.scopus.com/pages/publications/105004217032?origin=resultslist
Mammen A.S., School of Business and Management, CHRIST (Deemed to Be University), Karnataka, Bangalore, India; Avanesh N.M., School of Business and Management, CHRIST (Deemed to Be University), Karnataka, Bangalore, India
An Introduction to Agile for HR Through the Development of an Agile Operating Mindset
Agile; Agile HR; Cynefin framework; design-thinking; human resources; organisation design; SCRUM
An understanding of Agile principles and a readiness mindset for human resources professionals play a crucial role in determining the application of Agile for HR in an organisational context. With the rise in extended and non-linear workforce configurations and geo-neutral team arrangements, Agile organisations necessitate that the nature of the HR function evolve from working through traditional architectural models and quickly adopting Agile models of functional excellence. The dearth of literature on understanding and implementing Agile practices in the HR function within enterprises requires a clear examination of the advantages of going Agile for HR. This essay explores the intuitive concept of Agile HR and operating schema, which can develop as a starting point in examining an understanding of how Agile practices in HR can evolve for sustainable enterprises and some challenges that are encountered. The Author(s) 2024
South Asian Journal of Human Resources Management;Volume;13;Issue;1;pp.153-164
https://doi.org/10.1177/23220937241249046 https://www.scopus.com/pages/publications/85192835988?origin=resultslist
DSouza A., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India
Intersecting Barriers: Gender, Religion and the Political Under-representation of Muslim Women in Local Governance in Bihar
elections; Ethnic minorities; local government; minority politics; women and politics
Womens reservation policies have substantially expanded female political participation in India, yet the representation of Muslim women continues to remain disproportionately low across levels of governance. Drawing on detailed administrative data from the 2016 and 2021 Panchayat elections in Bihar, this study examines the institutional, structural and behavioural mechanisms that shape Muslim womens political inclusion. Using a supply-side framework, the analysis formalizes two key determinants of contest entry, past co-ethnic competitiveness and demographic potential, and shows how these factors jointly influence womens decisions to contest elections. The results highlight the central role of institutional design and strategic expectations in shaping minority womens political agency, even in communities where demographic conditions appear favourable for political representation. 2026 Lokniti, Centre For The Study Of Developing Societies
Studies in Indian Politics;Volume;14;Issue;1;pp.85-98
https://doi.org/10.1177/23210230261429652 https://www.scopus.com/pages/publications/105034073294?origin=resultslist
Hussaini N., Institute for Social and Economic Change (ISEC), Nagarabhavi, Karnataka, Bengaluru, India, Christ (Deemed to Be) University, Central Campus, Karnataka, Bengaluru, India
Micro Borrowing an Amalgam of Structure and Strategy: Evidence from India
borrowing behaviour; credit purposes; credit sources; Micro-borrowing; repayment; strategy
Micro borrowing was either an outcome of structure in the credit environment (termed the outreach stream), or a strategic response of the borrowers (termed the sustainability stream). Furthermore, borrower personal effects drove borrowing behaviour. This study draws variables from both the streams of literature and tests them against the amount borrowed and purposes loans are borrowed for. Results show how borrowing behaviour is neither an outcome of pure structure nor pure strategy, but rather, is an interplay of both, and further influenced by personal effects. The survey data (consisting of 839 rural borrower responses, from four districts of erstwhile Andhra Pradesh in South India) was subjected to a rigorous statistical analysis. Results show how a larger number of banks in the villages (a structural constraint), enabled the borrowers to receive larger loans, who defaulted more (a strategic response). Men borrowed larger sums (a personal effect). A similar amalgam of structure, strategy and personal effects drive borrowing behaviour even after controlling for loan purpose and district fixed effects. Yet, when district effects are introduced, amount borrowed is agnostic to personal effects, and is driven purely by structure and strategy. JEL Classifications: C25, C83, G51, Z13 The Author(s) 2022
Studies in Microeconomics;Volume;13;Issue;3;pp.277-301
https://doi.org/10.1177/23210222221115315 https://www.scopus.com/pages/publications/85136027419?origin=resultslist
Koride P., Christ (Deemed to be University), Karnataka, Bengaluru, India
Diversity, Equity, and Inclusion (DEI) Initiatives; Organizational Culture; and Employee Retention: Situational TraitsMediated Model
Diversity; employee retention; employee situational traits; equity; inclusion; organizational culture
The primary purpose of this study is to examine the role of diversity, equity and inclusion (DEI) initiatives and organizational culture on employees situational traits and employee retention within contemporary organizational settings. In addition, this study investigates the mediating effects of employees situational traits on the relationships between DEI initiatives and employee retention, as well as on the relationship between organizational culture and employee retention. The study employs structural equation modelling to analyse a sample of 429 working employees. The findings suggest that DEI initiatives have a more substantial influence on employee retention compared to organizational culture. Employee situational traits mediate the effect of organizational culture and DEI initiatives on retention, emphasizing the importance of individual experiences. Therefore, integrating DEI initiatives into the organizational culture can create an inclusive workplace, attracting and retaining a diverse workforce. 2026 The Author(s). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Varghese, Ann; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter V.
All Open Access; Hybrid Gold Open Access
https://doi.org/10.1177/23197145261421995 https://www.scopus.com/pages/publications/105030555400?origin=resultslist
Varghese A., School of Business and Management, Christ University, Karnataka, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, BC, Canada; George J.P., School of Business and Management, Christ University, Karnataka, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Karnataka, Bangalore, India
Oil Price and Inflation in India: Exploring Asymmetric Relationship with the NARDL Approach
asymmetry; emerging economies; India; inflation; NARDL; Oil price
Understanding the dynamics of oil price volatility is a growing concern for oil-importing economies like India. Literature has examined the relationship between oil price shocks and economic growth with linear and symmetric assumptions. These assumptions mask the real effects on economic indicators with structural rigidity. This study examines whether oil price shocks cause asymmetric effects on inflation in India, and if so, how these effects differ in the short and long run. The study employed the non-linear autoregressive distributed lag model using monthly data from April 1997 to March 2025 of Brent Crude oil and the Wholesale Price Index of India. The results confirm long-run asymmetry, and positive oil price changes have a stronger and persistent effect on inflation. There is no significant short-run asymmetry observed. The error correction term indicates that 42% of long-run disequilibrium is adjusted within a month. Diagnostics and robustness tests confirmed model stability and prediction accuracy, and the result is not influenced by any structural break shocks. The results emphasize the need for an inflation-forecasting model to integrate the asymmetric transmission and to adjust its trading strategies and the fiscal policy. 2026 Fortune Institute of International Business
https://doi.org/10.1177/23197145261421703 https://www.scopus.com/pages/publications/105032561129?origin=resultslist
Suresh G., Symbiosis Institute of Business Management, Karnataka, Bengaluru, India; Naveen R., Department of Commerce, School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Karnataka, Bengaluru, India; Naveenan R. V., School of Business and Management, CHRIST (Deemed to Be University), Karnataka, Bengaluru, India
Gender Matters: Psychological Drivers of Unethical Pro-organizational Behavior in India
gender; millennial generation; psychological contract; Psychological ownership; unethical pro-organizational behavior
Unethical pro-organizational behavior (UPB), a phenomenon that has emerged through corporate misconduct worldwide, stands as a challenge to organizational and societal sustainability. Despite its impact, the influence of gender on UPB and other related psychological variables remains underexplored. This study tries to understand the role of gender, particularly on how UPB, often related to masculine traits, is affected by psychological ownership and psychological contract (relational). Given the predominantly patriarchal society of India, this study gains relevance as ethical decision-making might be affected by traditional gender roles, where nurturance, frequently associated with women, might have a say. A sample of 300 employees working as sales executives, team leads, and managers from various Ed-tech institutes in India were selected and employed the UPB scale, psychological contract scale, and psychological ownership scale. The data were then subjected to correlation, regression, t-test, and moderation using SPSS-24 and Hayes Process Macro. Results revealed a significant association between UPB, psychological ownership, and psychological contract, where the latter two significantly predicted UPB. A significant gender difference was found among all three variables, where the relationship between psychological ownership and UPB was significantly higher among males. These findings are then explained using various theoretical and historical antecedents and ultimately shedding light on what needs to be done for its alleviation. 2025 K J Somaiya Institute of Management
Kumar, Unnikannan P Santhosh; Jaiswal, Chetna; Kumar, Narsingh
https://doi.org/10.1177/22785337251384818 https://www.scopus.com/pages/publications/105022061995?origin=resultslist
Kumar U.P.S., CHRIST (Deemed to be University), Delhi, India; Jaiswal C., Central University of South Bihar, Bihar, Gaya, India; Kumar N., University of Allahabad, Uttar Pradesh, Prayagraj, India
Relationship Between Job Stress, Employee Engagement and Job Satisfaction: A Study Based on Women Managers in 4 and 5 star Hotels in India
engagement; hotels; job satisfaction; Job stress; women managers
Women account for a very small percentage of the employee population in Indian luxury hotels. While they have proved themselves as valuable assets, the average tenure of a woman in a managerial role in the sector is still around 2 to 4 years. The Government of India in its India Skills report has identified the sector as a focus area, in the drive to achieve better gender ratios. This study takes a small step towards understanding the factors that could influence the tenure of women in the hotel sector. The study examines the role of job stress in determining the levels of job satisfaction of women in the Indian hotel industry. The study also examines the mediating effect that employee engagement may have on the relation. The researchers have studied women in managerial roles in 4 and 5-star hotels, across India. The findings suggest that there is a strong negative correlation between job stress and job satisfaction and that this relationship is partially mediated by the presence of employee engagement. The findings are particularly important for the hospitality sector in India, as it struggles to retain its talented female employees. 2022 K. J. Somaiya Institute of Management
Business Perspectives and Research;Volume;14;Issue;2;pp.250-260
https://doi.org/10.1177/22785337221107770 https://www.scopus.com/pages/publications/85132352605?origin=resultslist
Nair S., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India; Mathew J., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India
Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women
brand loyalty; masstige; masstige brand value; Social media marketing activities; word of mouth
Upper-middle-class working women, due to their aspirational consumption behaviour, social mobility and high engagement in fashion trends, are a key segment for masstige brands. Their high involvement in social media makes it the right platform for masstige fashion brands to interact with them for elevated engagement. This study examines the impact of social media marketing activities like entertainment, interaction, trendiness, advertisements and customization on the dimensions of masstige brand value and its subsequent impact on brand loyalty and word of mouth among upper-middle-class working women. A quantitative approach was used to examine the correlation among the identified variables of the study. To analyse the projected relationships of the study, the authors examined the data by following a three-step approach: (a) exploratory factor analysis to identify underlying constructs, (b) confirmatory factor analysis to validate measurement models and (c) structural equation modelling to test hypothesized relationships. Results indicate that masstige brand value is enhanced by strategically designed social media marketing activities, strengthening brand loyalty and encouraging positive word of mouth. The findings of this study offer valuable implications for masstige fashion brands looking forward to optimizing their social media marketing strategies for building long-term consumer relationships. 2026 Indian Institute of Management Kozhikode
IIM Kozhikode Society and Management Review;
https://doi.org/10.1177/22779752251414829 https://www.scopus.com/pages/publications/105029275417?origin=resultslist
Srivastava M., SVKMs NMIMS, Karnataka, Bangalore, India; Sinha M., Christ University, Karnataka, Bangalore, India
Quarter-life Crisis Episodes in Emerging Adulthood: A Mixed-Methods Analysis of Data From Eight Countries
brief text; crisis; early adulthood; emerging adulthood; mixed-methods; qualitative; quarter-life crisis; structured tabular thematic analysis
Developmental crisis episodes that occur during emerging adulthood, also known as quarter-life crises, are emotionally unstable times of transition that typically last around a year or two. This study aims to expand the cross-cultural focus on this topic, by assessing prevalence and brief written descriptions of early adult crisis in 1829-year-olds from eight countries (UK, Greece, Czechia, Turkey, India, Pakistan, Indonesia and Brazil), with a total sample of N = 2,247, with the objective of exploring similarities and differences across cultures. Crisis prevalence rates found ranged from 40% to 77% per country. Thematic analysis of descriptions of crisis elicited external and internal crisis features. With regards to external features, the most prevalent were career transition, financial difficulties, studying-based stress and struggle, and family difficulties. Internal features that were most prevalent were feeling fearful/anxious/worried, negative self-evaluation, feeling sad/down, and feelings of confusion/uncertainty. The findings align with existing research on early adult crisis, pointing to both cross-cultural similarities and differences. 2025 Society for the Study of Emerging Adulthood and SAGE Publishing. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Robinson, Oliver C.; Petrov, Nikolay; Vleioras, Georgios; k, Figen; do?an, H. Kra; Yeler, Zehra; Berber, Kra; Millova, Katarina; Sajjad, Saba; Dutra-Thom Luciana; Rahayu, Maria Nugraheni Mardi; Rasyida, Afinnisa; Aprodita, Nindya Putri; Mishra, Shefali; Sharma, Payal; Srivastava, Akancha; Dermitzaki, Irini; Spyrou, Anastasia; Mante, Emmanouela; Laila, Ume; Fisher, Amy
Emerging Adulthood;Volume;13;Issue;6;pp.1491-1506
All Open Access; Green Open Access; Hybrid Gold Open Access
https://doi.org/10.1177/21676968251380890 https://www.scopus.com/pages/publications/105017879381?origin=resultslist
Robinson O.C., School of Human Sciences, University of Greenwich, United Kingdom; Petrov N., Department of Psychology, University of Cambridge, United Kingdom; Vleioras G., Department of Primary Education, University of Thessaly, Greece; k F., Department of Guidance and Psychological Counseling, Ba?kent University, Ankara, Turkey; do?an H.K., Department of Guidance and Psychological Counseling, Ba?kent University, Ankara, Turkey; Yeler Z., Department of Guidance and Psychological Counseling, TED University, Ankara, Turkey; Berber K., Department of Guidance and Psychological Counseling, Ankara University, Ankara, Turkey; Millova K., Department of Psychology, University of Ostrava, Czech Republic; Sajjad S., Department of Clinical Psychology, International Institute of Science Arts and Technology, Pakistan; Dutra-ThomL., Institute of Psychology, Universidade Federal da Bahia, Brazil; Rahayu M.N.M., Faculty of Psychology, Satya Wacana Christian University, Indonesia; Rasyida A., Faculty of Psychology, University of Surabaya, Indonesia; Aprodita N.P., Psychology Study Program, Bunda Mulia University, Indonesia; Mishra S., Department of Psychology, Christ University, Bangalore, India; Sharma P., Department of Psychology, Christ University, Bangalore, India; Srivastava A., Jindal School of Psychology & Counselling, O.P. Jindal Global University, India; Dermitzaki I., Department of Primary Education, University of Thessaly, Greece; Spyrou A., Department of Primary Education, University of Thessaly, Greece; Mante E., Department of Primary Education, University of Thessaly, Greece; Laila U., Humanities and Social Sciences Department, GIFT University, Pakistan; Fisher A., South London and Maudsley NHS Foundation Trust, United Kingdom
Financial Socialisation, Decision-Making Power and Risk-Taking Behaviour of Rural Households: Moderating Mediation Analysis
decision-making power; financial behaviour; financial socialisation; gender; risk-taking behaviour; rural household finance
Financial socialisation (FS) plays a vital role in determining the financial decision-making power and risk-taking behaviour of rural households. The present study investigates the interplay between financial socialisation, gender, and marital status in shaping decision-making power and investment risk-taking behaviour. A quantitative approach was employed, with 312 survey responses collected via a cross-sectional survey method from rural investors in Karnataka and Tamil Nadu, India. Financial socialisation was assessed using adapted and validated items from prior studies, while trading frequency was a proxy for risk-taking behaviour. The moderated mediation framework (PROCESS Macro Model 8) was employed to investigate the interplay between the variables. Results show that FS significantly increases womens risk-taking behaviour, but this effect is partly reduced due to their lower decision-making power in rural patriarchal households. For men, the direct effect of financial socialisation on risk-taking behaviour is positive but weaker, with no mediation through decision-making power. Married individuals exhibit more conservative risk-taking behaviour than unmarried individuals due to familial responsibilities. The study also found that education and income do not significantly impact decision-making power, possibly reflecting deeper socio-cultural influences in rural settings. These findings imply that policymakers should design targeted financial literacy programmes to address gender disparities and cultural barriers to financial participation. By promoting inclusive financial socialisation, households can achieve more equitable decision-making processes and risk management, which will improve the financial well-being of rural communities. This study contributes to understanding financial socialisation within patriarchal contexts and offers insights into targeted financial empowerment initiatives. The Author(s) 2026. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Suresh, Gopal; Munuswamy, Jothi; Malliasamy, Prakash
https://doi.org/10.1177/21582440261416975 https://www.scopus.com/pages/publications/105030116964?origin=resultslist
Suresh G., Symbiosis International (Deemed University), Bengaluru, India; Munuswamy J., Faculty of Management Sciences, Sri Ramachandra Institute of Higher Education and Research, Chennai, India; Malliasamy P., Christ (Deemed to be University), Bengaluru, India
Investing in Indias electric revolution: A case study of OLA electric
environment scanning; external factor evaluation; internal factor evaluation; resource-based view; Venture capital investment
Subject Area: Entrepreneurship, Strategy. Study Level/Applicability: The case is best suited for a course on Entrepreneurial Finance while introducing the sources of finance and a course on Private Equity and Venture capital, while discussing target screening. It exemplifies how new-age ventures can position themselves to attract investments and how venture capital firms use environmental scanning to identify potential investment opportunities. Designed for second-year MBA students, the case assumes familiarity with strategic management concepts like Porters Five Force and Resource-Based View. Case Overview: Amala Menon is a seasoned venture capitalist, strategist, sustainability enthusiast, and founder of Samrithi VentureCaptial and has been actively looking out for investment opportunities in the Electronic Vehicle (EV) space. Believing in the huge potential and the push received by supportive government policies in India, Amala is assessing Ola Electric Mobility Pvt. Ltd (Ola Electric) as an investable option among a list of growing players in the space. A wholly owned subsidiary of ANI Technologies Pvt. Ltd, the parent company of Ola Cabs, Ola Electric, valued at USD 5 billion as of 2022, was founded in 2017 to facilitate mass electric mobility and hence reduce emission and fuel dependency. Though crunching financial metrics and valuation numbers come in during assessing an investment option, she strongly emphasizes evaluating the organizations readiness to obtain further funding in terms of its management team, the potential of the business model and several other crucial parameters. Ultimately, valuation exercise, according to her, aids founders and investors in confirming the strategic positioning of the venture and the business models validity. Hence, at this point, Amala, considering qualitative and quantitative aspects, is focused on assessing whether Ola is a wise investable option compared to its peers. Expected Learning Outcomes: This case study enables participants to: (1) Critically appraise investment prospects in new-age EV startups like Ola Electric considering industry-specific and organization-specific factors. (2) Explore both financial and non-financial factors crucial for evaluating Ola Electrics potential as a promising investment. (3) Evaluate Ola Electric as a potential investment option by leveraging strategic frameworks such as Resource-Based View, Internal and External Factor Evaluation to formulate an investment recommendation. (4) Apply the insights gained from the environmental scan to guide Amalas investment decision regarding Ola Electric. Association for Information Technology Trust 2024
Simon, Aneeta Elsa; Lakshmanan, Ganesh; Paul, Vinuth
Journal of Information Technology Teaching Cases;Volume;16;Issue;1;pp.46-53
https://doi.org/10.1177/20438869241255963 https://www.scopus.com/pages/publications/85195603077?origin=resultslist
Simon A.E., Christ University, India; Lakshmanan G., Christ University, India; Paul V., Christ University, India
Assessing the role and effectiveness of NGOs in enhancing elementary education in government primary schools in Karnataka: A SWOT analysis
Elementary education; Government schools; Karnataka; NGOs; SWOT
Elementary education in Karnatakas government schools faces several challenges, including inadequate infrastructure and a shortage of human resources. Non-Governmental Organizations (NGOs) have emerged as pivotal players in addressing these gaps. This research paper conducts a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of NGOs involved in elementary education across Karnataka. Drawing on interviews with 50 NGOs across four revenue districts in Karnataka, the paper explores their internal strengths, challenges, and potential areas for increasing their impact. The findings highlight key strengths of NGOs including their strong relationships with stakeholders as well as their innovative and flexible approaches to implementing educational programs. However, weaknesses include limited funding and organizations heavy reliance on volunteers. Despite these challenges, opportunities exist to run more development programs and leverage technological advancements. At the same time, threats such as frequent changes in laws and regulations, resistance from authorities, and rigid teacher and parent mindsets pose barriers to the effective and efficient running of NGOs educational programs in Karnataka. The Author(s) 2026
E-Learning and Digital Media;Volume;23;Issue;2;pp.93-102
https://doi.org/10.1177/20427530251348595 https://www.scopus.com/pages/publications/105012754089?origin=resultslist
George A.M., Department of Economics, Christ (Deemed to be University), Bengaluru, India; E M., Department of Economics, Christ (Deemed to be University), Bengaluru, India