Investigating the heterogeneity of ESG investors: evidence from emerging economies
subject: C83; C83; C83;; ESG behaviour; ESG heterogeneity; ESG intention; ESG performance; ESG preferences; ESG sentiments; g10; G10; G10%3B; G11; G11; G11%3B; G41; G41; G41;; Greenwashing; Q56; q56; Q56; Subjective norms
description: Purpose This study aims to examine the heterogeneity in behavioural characteristics of retail investors regarding sustainable investments, identifying patterns of convergence and divergence in sustainability-oriented market behaviours. By developing and validating specialized indices for environmental, social and governance (ESG) preferences, investor sentiments, performance perceptions, investment intentions, subjective norms, cognitive biases and greenwashing concerns, this research investigates how socio-demographic factors influence these indices through assessing heterogeneity across investor segments. Design/methodology/approach The authors develop and validate five ESG behavioural indices capturing multiple dimensions of sustainable investment behaviour. Data were collected through a comprehensive survey of 511 active retail investors in the Indian stock market. Heterogeneity analysis was conducted to identify variations in behavioural characteristics across the sample. The authors use quantile regression analysis to assess heterogeneity across demographic segments (age, income, gender, employment, education and investment experience), examining how relationships vary across the conditional distribution of ESG behavioural dimensions. Findings The analysis reveals heterogeneity in ESG investment behaviour across demographic segments. Age consistently reduces ESG engagement across all dimensions, while higher income enables selective sustainability preferences but increases investment irrationality. Gender creates divergent ESG orientations, with distinct patterns in environmental versus social priorities. Employment status and education facilitate ESG adoption through stability and social learning mechanisms, whereas investment experience paradoxically generates both sophisticated awareness and fundamental skepticism. Critically, performance perceptions emerge as the primary determinant mediating demographic influences on ESG preferences, establishing that sus…
creator: Ajithakumari Vijayappan Nair, Biju; Jayachandran, Ambili; Sasidharan, Aghila; Thomas, Dany; Mathew, Vineetha
source: Sustainability Accounting, Management and Policy Journal;pp.1-50
publisher: Emerald Publishing
date: 01-01-2026
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20408021;
format: online
language: English
type: Article
coverage: Ajithakumari Vijayappan Nair B., Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram, India; Jayachandran A., Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram, India, BBA Department, School of Business and Management, CHRIST (Deemed-to-be) University, Kengeri Campus, Bangalore, India; Sasidharan A., Department of Financial Management, Indian Institute of Forest Management, Bhopal, India; Thomas D., Department of Finance, PGDM SCMS Cochin School of Business, Cochin, India; Mathew V., Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram, India

INTEGRATING CLIMATE CHANGE, SOCIAL RESPONSIBILITY AND ELECTRONIC FINANCIAL INCLUSION: A PATHWAY TO SUSTAINABLE DEVELOPMENT
subject: Climate change; corporate social responsibility; digital technologies; electronic financial inclusion; financial access; social responsibility; sustainable development
description: Purpose: This study explores the intersection of climate change social responsibility and electronic financial inclusion (EFI) as critical components of sustainable development. The research aims to identify the synergies between these domains and their potential to drive inclusive growth and resilience. Design/Methodology/Approach: The study integrates literature review and case studies to analyse the role of EFI in enhancing access to financial services, particularly for marginalised communities. It also examines corporate social responsibility (CSR) initiatives aimed at mitigating climate change and promoting environmental sustainability. The research study highlights successful integration models and best practices that demonstrate the impact of multistakeholder collaboration. Findings: The findings reveal that EFI significantly contributes to poverty reduction and economic empowerment by expanding financial access in underserved regions. Moreover, corporate initiatives in climate change mitigation, when aligned with social responsibility, enhance business resilience and foster sustainable practices. The study emphasises the importance of supportive policy frameworks and technological innovations in scaling these efforts. Research Limitations/Implications: The studys focus on case studies may limit the generalisability of the findings. Future research could explore broader geographic regions and diverse economic contexts. Originality/Value: This paper contributes to the understanding of how integrating climate action, social responsibility and EFI can create resilient, equitable and sustainable systems. It offers valuable insights for policymakers, businesses and practitioners aiming to advance sustainable development through innovative and inclusive strategies. 2025 Ernesto D. R. S. Gonzalez, Rajeev Sijariya, Amit Kumar Singh and Vikas Garg Published under exclusive licence by Emerald Publishing Limited.
creator: Gonzalez, Ernesto D. R. S.; Sijariya, Rajeev; Singh, Amit Kumar; Garg, Vikas
source: Developments in Corporate Governance and Responsibility;Volume;25;pp.147-164
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20430523;
format: online
language: English
type: Article
coverage: Gonzalez E.D.R.S., University of Talca and Paulista University, Brazil; Sijariya R., Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, Delhi, India; Singh A.K., Department of Commerce, University of Delhi, India; Garg V., Christ University, Bengaluru, India

Talent Management Practices and Product Differentiation as Resilience Strategies in Africa
subject: AI; Competition; Deposit money bank; L25; M10; O55; Policy; product differentiation; resilience strategies; Robots; senior employees and managers; SMEs; Start-ups; talent management practices
description: The challenge of weak product among other issues confronting resilience strategies of an organization has been attributed to insufficient investment in talent management. This study investigated talent management practices as resilience strategies from a product differentiation perspective among selected deposit money banks (DMBs) in Nigeria. A survey research design was adopted, and the population was 2, 169 senior employees and managers. A stratified random sampling technique was adopted, and a sample size of 425 respondents was determined using Rao soft online sample calculator. A validated structured and adapted questionnaire was used in gathering data while Cronbachs alpha reliability coefficients for the constructs ranged from 0.929 to 0.942 with a response rate of 85.6%. Findings indicated that talent management components had a significant effect on product differentiation (adjusted R2 = 0.779, F(5, 366) = 261.564, p < 0.05). The conclusion was that talent management practices significantly affect product differentiation. It was recommended to the management of the DMBs in Nigeria particularly and Africa in general to prioritize talent management practices as resilience strategies to advance product differentiation in their various units of operations. 2026 Solomon Olusegun Adeoye and Johnson Ashiemamho Egwakhe
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Adeoye, Solomon Olusegun; Egwakhe, Johnson Ashiemamho
source: Contemporary Issues in Entrepreneurship Research;Volume;3;Issue;2;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Adeoye S.O., Department of Business Administration and Marketing, Babcock University, Nigeria; Egwakhe J.A., Department of Business Administration and Marketing, Babcock University, Nigeria

Strengthening Legal Frameworks for Small Businesses Integrating Artificial Intelligence in Consumer Products: Navigating Nigerian Regulations in the ERA of Industry 5.0
subject: AI; Artificial intelligence; Competition; consumer protection; D12; entrepreneurs; L81; legal frameworks; M31; Policy; Robots; small and medium enterprises; small businesses; SMEs; Start-ups
description: This chapter examines the legal frameworks governing artificial intelligence (AI) integration in consumer products by small businesses in Nigeria, within the context of Industry 5.0. The mission of this research is to address a critical knowledge gap on the legal challenges faced by small businesses in this rapidly changing technological landscape. The complexity of existing legal frameworks, difficulties comprehending and adhering to regulations, striking a balance between innovation, consumer protection and ethics, the effect of regulatory uncertainty on business growth and AI adoption and the adequacy of current legal frameworks are some of the key concerns. It aims to provide a comprehensive understanding of the regulatory environment, assist small businesses in navigating regulations, guide the creation of policies and contribute to academic discourse on AI governance in developing economies. Using a mixed-methods approach combining legal analysis, case studies and surveys of 100 small business owners and legal experts, it has revealed significant challenges for small businesses in navigating the legal landscape of AI integration. The findings refute the idea that small Nigerian enterprises are uninterested in complying with regulations by highlighting a strong association between legal guidance and successful regulatory navigation. This chapter speculates that lack of awareness and understanding of legal frameworks may be a major barrier to entry for small businesses in the AI-enabled consumer products market. This research contributes to literature on AI regulation in developing economies and provides practical insights for policymakers, legal practitioners and small business owners in Nigerias emerging Industry 5.0 landscape. 2026 Rosetta Okiemute Isiavwe, Mary-Ann Onoshioke Ajayi, Folajimi Olayiwola Jejelola and Olayiwola Owoade Oladele
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Isiavwe, Rosetta Okiemute; Ajayi, Mary-Ann Onoshioke; Jejelola, Folajimi Olayiwola; Oladele, Olayiwola Owoade
source: Contemporary Issues in Entrepreneurship Research;Volume;119;Issue;1;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Isiavwe R.O., College of Law, Bowen University, Nigeria; Ajayi M.-A.O., College of Law, Bowen University, Nigeria; Jejelola F.O., Faculty of Law, University of Ibadan, Nigeria; Oladele O.O., College of Law, Bowen University, Nigeria

Disruptive Technology and Performance of Manufacturing SMEs as Moderated by Technological Innovation in South-West Nigeria
subject: AI; Competition; Disruptive technology; economic growth; firm performance; L26; M54; manufacturing SMEs; O33; Policy; Robots; SMEs; Start-ups; technological innovation
description: The manufacturing sector is critical and significant to economic growth, offering dynamic benefits for industrial transformation. However, many manufacturing small- and medium-sized enterprises (SMEs) face challenges such as limited capacity and technical expertise, leading to reduced profitability, market share (MS), and overall business performance. In todays competitive business environment, these SMEs are particularly vulnerable to the effects of disruptive technology (DT), which poses both challenges and opportunities. This study examined the impact of DT on the performance of selected manufacturing SMEs in Lagos and Ogun States, Nigeria, with technological innovation (TIN) as a moderating factor. A survey research design was employed, targeting a population of 2, 603 manufacturing SMEs (504 in Ogun State and 2, 099 in Lagos State). Using Cochrans formula, a sample size of 436 was determined, and stratified random sampling was used to select respondents. Data were collected through a structured questionnaire, yielding an 88.3% response rate. Descriptive and inferential statistical analyses revealed that DT significantly influenced SME performance, with TIN strengthening this relationship (adjusted R2 = 0.913, 0.932, and 0.935 across models, p < 0.05). The findings suggested that adopting DT is significant for improving the long-term performance of manufacturing SMEs. It is recommended among others that management should prioritize the integration of DT components to enhance overall business outcomes and competitiveness. 2026 Olamide Titilayo Ayodeji, Timilehin Olasoji Olubiyi, Titilayo Doris Ibikunle, Israel Olabode Aroge and Abiodun Richard Obisanya
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Ayodeji, Olamide Titilayo; Ibikunle, Titilayo Doris; Aroge, Israel Olabode; Obisanya, Abiodun Richard
source: Contemporary Issues in Entrepreneurship Research;Volume;22;Issue;4;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria, Department of Business Administration, School of Management and Social Sciences, West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Ayodeji O.T., Department of General Studies, School of Communication and Information Technology, D.S. Adegbenro ICT Polytechnic, Nigeria; Ibikunle T.D., Department of Entrepreneurship Management, School of Management Sciences, Olusegun Agagu University of Science and Technology, Nigeria; Aroge I.O., Department of Project Management, School of Management Sciences, Olusegun Agagu University of Science and Technology, Nigeria; Obisanya A.R., Department of Public Administration, School of Management Sciences, D.S. Adegbenro ICT Polytechnic, Nigeria

Prioritisation of Human Resource Strategies in the Digital Transformation Process of SMEs
subject: AI; Competition; Digital transformation; human resources strategies; L26; M54; multi-criteria decision analysis; O33; Policy; prioritisation; Robots; SME digitalisation; SMEs; Start-ups
description: This chapter focuses on the importance of human resource (HR) management strategies in the digital business strategy for small- and medium-sized enterprises (SMEs). With the increasing influence of digital transformation that alters organisational structures and implements new technologies, SMEs have no other choice but to evolve. However, due to the scarcity of resources, it becomes very important for SMEs to allocate its HR appropriately and effectively. To support decision-making on strategies like employee reskilling, recruitment of digital talent, leadership development, and promoting a digital culture, this chapter presents a multi-criteria decision analysis (MCDA) framework. The prioritisation is crucial because not all the strategies can be executed at once, and SMEs should target the most effective ones in the long run, affordable, and relevant to their digital transformation agenda. This chapter illustrates methods for how SMEs can use the proposed prioritisation framework effectively. The hypothetical case study demonstrates the real challenges faced by SMEs during digital transformation and how MCDA assists leaders in selecting the most beneficial HR strategies. The case highlights the necessity of fitting strategies to organisational challenges to allow the customisation of training and leadership to align with business demands and maximise effectiveness while minimising costs. Upon use, this framework enables SMEs to comprehend and direct their digital transformation path more effectively. 2026 Tu? ?im?ek and Ahmet Bahad?r ?im?ek
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; ?im?ek, Tu?; ?im?ek, Ahmet Bahad?r
source: Contemporary Issues in Entrepreneurship Research;Volume;40;Issue;5b;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; ?im?ek T., Ghane University, Turkey; ?im?ek A.B., Ghane University, Turkey

Impact of Information and Communication Technology on E-Business of Small- and Medium-Scale Enterprises in Nigeria
subject: AI; Competition; E-business; enterprises; gross domestic product; ICT; L26; M54; medium; O33; Policy; Robots; SMEs; Start-ups
description: The researchers examined the impact of information and communication technology (ICT) and e-business adoption on the performance and growth of small- and medium-scale enterprises (SMEs) in Nigeria. Using a survey research approach, the research integrates quantitative data from a survey of 30 SMEs across various sectors with the link of a well-structured questionnaire sent to a carefully determined sample of SMEs within Abuja and Lagos. The findings revealed that SMEs in Abuja and Lagos make use of ICTs for e-business, of which some of the tools are computers, internet, tablets, smartphones, videoconferencing, and more. Findings also showed that the adopted ICTs are effective in the conduct of the business activities of the SMEs. ICTs as utilised by the SMEs were found to be useful and therefore are suited for recommendations to other business people. The researchers conclude that ICTs are important in the business architecture of Nigeria and also recommend that strategic investments in ICT infrastructure, targeted training programmes, and supportive government policies are crucial for maximising the benefits of e-business for SMEs in Nigeria. These findings are of significance to business owners and the nation in general as they provide a comprehensive understanding of the critical role of ICT in the e-business architecture of Nigeria and how that can also contribute to the fostering of sustainable growth of gross domestic product (GDP). 2026 Mary Agamalafiya, Kelvin Inobemhe and Tsegyu Santas
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Agamalafiya, Mary; Inobemhe, Kelvin; Santas, Tsegyu
source: Contemporary Issues in Entrepreneurship Research;Volume;3;Issue;2;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Agamalafiya M., Bingham University, Nigeria; Inobemhe K., Department of Mass Communication, Glorious Vision University, Nigeria; Santas T., Department of Media Management, University of Religions and Denominations, Pardisan, Iran, Department of Journalism and Media Studies, Faculty of Communication and Media Studies, Nasarawa State University, Nigeria

Resilience: Future Trends and Challenges in Small and Medium Enterprises
subject: agile business models; AI; Competition; digital transformation; Industry 5.0; L26; M54; O33; organizational culture; Policy; Robots; SME resilience; SMEs; Start-ups; sustainability; technological advancements
description: Small- and medium-sized enterprises (SMEs) are essential drivers of innovation, employment, and economic growth in the global economy. However, the rapid technological advancements associated with Industry 5.0 introduce unprecedented challenges and vulnerabilities for these businesses. This chapter delves into the resilience of SMEs, with a focus on the future trends and challenges that will shape their survival and growth in this ever-evolving environment. By leveraging secondary data from reputable databases such as Scopus and Web of Science, this study synthesizes the available literature to deliver a thorough analysis of SME resilience. In addition to digital transformation, this chapter discusses the growing importance of sustainability in building resilience. It advocates for the adoption of sustainable practices that mitigate environmental risks while aligning with the increasing demand for corporate social responsibility. This chapter also underscores the necessity of fostering a resilient organizational culture capable of withstanding economic and political uncertainties. By leveraging data from previous studies, this chapter offers practical recommendations for enhancing SME resilience. It can be a critical resource for policymakers, business leaders, and researchers seeking to understand and address the factors that will determine the future success and sustainability of SMEs in the age of Industry 5.0. 2026 Mohit Sharma, Rishi Chaudhry, Raj Kumar, Nitika Malik and Kuldeep Chaudhary
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Sharma, Mohit; Chaudhry, Rishi; Kumar, Raj; Malik, Nitika; Chaudhary, Kuldeep
source: Contemporary Issues in Entrepreneurship Research;Volume;42;Issue;18;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Sharma M., Institute of Management Studies and Research, Maharshi Dayanand University, India; Chaudhry R., Institute of Management Studies and Research, Maharshi Dayanand University, India; Kumar R., Institute of Management Studies and Research, Maharshi Dayanand University, India; Malik N., Institute of Management Studies and Research, Maharshi Dayanand University, India; Chaudhary K., Institute of Management Studies and Research, Maharshi Dayanand University, India

Sustainable Growth in SMEs With Generative AI: Reaping Rewards, Tackling Challenges, With Human Insights
subject: 031; AI; Competition; entrepreneurial orientation; entrepreneurial resilience; Generative AI; L26; M13; Policy; Q01; Robots; SMEs; SMEs; Start-ups; sustainability
description: Generative artificial intelligence (Gen-AI), which refers to autonomous creation of content, is an area of artificial intelligence (AI) that presents a lot of potential for small- and medium-sized enterprises (SMEs). This technology can boost productivity, help to communicate and attract customers, and stimulate innovations, thus becoming a major asset for SMEs in the increasingly competitive environment. This chapter provides insight into the role of Gen-AI in leveraging the innovativeness in SMEs and identifies key strategies for successful implementation, including enhancing employee skills, fostering effective leadership and company culture, promoting collaboration, and building strong external partnerships. It highlights crucial tactics for successful execution; additionally, it also offers insight into how Gen-AI leads to economic and social benefit. The study discusses data privacy and security issues as the majority of AI applications depend on massive informatics, and protection of data ethical concerns, as well as the appropriate training of the workforce, has to be accurately addressed to ensure that AI fits into the SME business strategy. Lastly, this study also demonstrates how the adoption of AI in SMEs is providing an upper hand to tackle competitive scenarios. 2026 Umme Ara and Shivani Pandey
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Ara, Umme; Pandey, Shivani
source: Contemporary Issues in Entrepreneurship Research;Volume;16;Issue;6;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Ara U., Department of Commerce, CMP Degree College, University of Allahabad, India; Pandey S., Department of Commerce, CMP Degree College, University of Allahabad, India

Cyberloafing and the Future of Business Productivity in Developing Economies: Insights From India
subject: AI; Competition; Cyberloafing; cyberloafing activities; cyberslacking; D12; employee productivity; goldbricking; innovation; L81; M31; Policy; Robots; SMEs; Start-ups
description: Online activities are increasing every day, and cyberloafing is a relatively new phenomenon. Scholars are increasingly focusing on the adverse effects of digitization on human lives in personal and professional contexts. Cyberloafing is one such effect and digitization-related workplace behavior that has garnered attention in both academic and mainstream media. This chapter aims to understand the specific loafing activities and its effects on employee productivity in India, one of the most populated and largest developing economies. To achieve this goal, the research involved conducting field research among employees in both private and public sectors in Haryana, India, with a primary focus on those employed in the medium-sized education and healthcare business sectors. The data were collected from 300 respondents through questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM) to determine the impact. The studys results suggest that engaging in cyberloafing activities like maintaining social networks, playing online games, online dating, shopping online, and using the internet for non-work purposes while at the workplace has a modest yet notable adverse impact on employee productivity. To put it differently, when employees indulge in social, leisure, and virtual activities, it has a detrimental effect on their productivity. These research findings offer valuable insights to organizations regarding the types of cyberloafing activities employees are involved in and how they influence employee productivity, encompassing factors like attendance, work quality, performance capability, and personal aspects. 2026 Divya, Timilehin Olasoji Olubiyi and Mahabir Narwal
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Divya, D.; Narwal, Mahabir
source: Contemporary Issues in Entrepreneurship Research;Volume;14;Issue;1;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria, West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Divya D., Kurukshetra University, India; Narwal M., Kurukshetra University, India

Digital Marketing Strategy for SMEs in India and South East Asian Countries in Industry 5.0: A Literature Review
subject: AI; Competition; Digital marketing; economic growth; India; L1; M3; M31; M310; Policy; Robots; SMEs; SMEs; Southeast Asia; Start-ups
description: Lower level of income, underdeveloped industrial bases, lower standards of living and a lack of access to modern technology are the basic challenges of any developing economy. Expansion of the small business sector plays a pivotal role in growing the economies of developing countries and reducing unemployment. Digital marketing is an online platform to promote small- and medium-sized enterprises (SMEs) to reach a global audience without a physical presence in multiple locations. This is particularly beneficial for SMEs in developing countries, where access to international markets may otherwise be limited. The present chapter is a review of global digital marketing strategies and explores how developing nations, particularly India and Southeast Asian countries, can benefit from them and can adopt the advanced strategies to establish the SME sector. It is found that while digital marketing offers substantial benefits for SMEs in India and Southeast Asia, its adoption is influenced by a range of factors, including digital infrastructure, government support and access to digital literacy programs. SMEs in India and Southeast Asia should overcome the existing barriers and continuously adapt to the evolving digital landscape to realize the potential of digital marketing. 2026 Sabita Bhagabati
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Bhagabati, Sabita
source: Contemporary Issues in Entrepreneurship Research;Volume;9;Issue;3;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Bhagabati S., Faculty of Commerce and Management, Bhattadev University, India

The Effect of Digital Transformation Capability on Business Model Innovation in Industry 5.0: Evidence from Vietnamese Small and Medium Enterprises
subject: AI; Business model innovation; C83; Competition; D22; digital transformation; Industry 5.0; M15; organization capability; Policy; risk management; Robots; SMEs; Start-ups; TOE framework
description: Digital transformation (DGT) in the industry 5.0 not only creates a comprehensive and sustainable socio?economic system but also helps businesses increase their resilience. This study aims to determine the effect of DGT capability on business model innovation (BMI) of Vietnamese small? and medium?sized enterprises (SMEs). The data were surveyed from 307 leaders working at SMEs in Vietnam and processed in two steps using SmartPLS 4.0 software. The results show that technology capability (TCC), organizational capability (OGC), strategy capability (STC), ecosystem capability (ECC), and risk management (RSM) have a positive effect on DGT. The results also show that DGT has a significant and positive influence on BMI, and the mediating role of DGT has also been confirmed. Afterward, Vietnamese SMEs have been advised to consider governance implications when enhancing their business models to align with the 5.0 industry. 2026 Tang My Sang
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita
source: Contemporary Issues in Entrepreneurship Research;Volume;10;Issue;1;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India

Quantum?Inspired Strategies and Business Resilience in Industry 5.0: A Study of Small Businesses
subject: AI; Business resilience; Competition; industry volatility; L25; M10; M15; O32; organisational culture; Policy; Robots; SMEs; Start-ups; superposition capability; technological readiness
description: The discussion of the study revolves around the assessment of the various quantum strategies influencing the resilience of a business in Industry 5.0. Quantum strategy implementation (QSI), technological readiness (TR), superposition capability (SPC), innovation capacity (IC), leadership style (LS) and organisational culture (OC) were identified as independent variables which might have a significant influence on business resilience (BR), the dependent variable for the study. Moreover, industry volatility (IV) is taken as a mediating variable. Questionnaire was framed involving the 5-point Likert scale, and data collection was carried out. Among 250 responses, 32 was either incomplete or invalid. Final determination of sample size was 218. Stratified random sampling technique was adopted to ensure different industries and geographical locations were covered. Pilot testing with the 30 initial responses was carried out for better clarity and validity before full deployment. SPSS 25 and AMOS 23 were the statistical tools involved to analyse the data. Reliability and validity check, correlation, regression, confirmatory factor analysis, mediation analysis and structural equation modelling (SEM) are the statistical methods used in the study. Highest correlation is seen among IC and BR. Regression results show that IV and LS have an insignificant impact on the BR. Results of SEM show the index values are well within the recommended value range indicating a good model fit. With the results, small businesses may adapt to rapid technological changes and increase resilience. 2026 Saladi Jaswanth Seshasai, R. Vijay Raja and G. Kumar
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Seshasai, Saladi Jaswanth; Raja, R. Vijay; Kumar, G.
source: Contemporary Issues in Entrepreneurship Research;Volume;40;Issue;5b;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Seshasai S.J., Faculty of Management, SRM Institute of Science and Technology, India; Raja R.V., Faculty of Management, SRM Institute of Science and Technology, India; Kumar G., Faculty of Management, SRM Institute of Science and Technology, India

Resilience Strategies and Sustainability in Business
subject: AI; Business; Competition; L26; O14; Policy; Q31; Q56; resilience; Robots; SMEs; stakeholders; Start-ups; strategies; sustainability
description: Businesses must develop robust resilience strategies to guarantee durable sustainability in a volatile global environment marked by rapid technological advancements, climate change, and socio-economic uncertainties. This chapter explores the intersection of resilience and sustainability in business, focusing on how companies can adapt to disruptions while fostering sustainable practices that contribute to their longevity and success. Resilience strategies involve the capacity of a business to anticipate, prepare for, and respond to disruptions, whether they stem from economic downturns, natural disasters, or shifts in consumer behavior. These strategies encompass risk management, adaptive leadership, and the integration of flexible operational models. By building resilient infrastructures and cultivating a culture of innovation, businesses can navigate challenges more effectively, maintaining continuity and minimizing losses during crises. Sustainability refers to adopting practices that meet current needs without conceding the strength of future generations to meet theirs. Sustainable business practices include reducing environmental impact, supporting social equity, and guaranteeing economic viability. Incorporating sustainability into core business strategies addresses global challenges like climate change and enhances brand reputation, customer loyalty, and long-term profitability. The synergy between resilience and sustainability is essential for modern businesses. By embedding sustainability into resilience strategies, companies can create value beyond financial performance, contributing to environmental stewardship and social well-being. This holistic approach positions businesses to thrive in an uncertain future, balancing immediate resilience with sustainable growth. As businesses increasingly recognize the significance of these strategies, they are better prepared to withstand disruptions and achieve long-term success in a rapidly evolving world. 2026 Godw…
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Nwogu, Godwin Ayodeji
source: Contemporary Issues in Entrepreneurship Research;Volume;19;Issue;1;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Nwogu G.A., Department of Adult Education, Federal University Oye-Ekiti, Nigeria

Fostering Artificial Intelligence in Small Businesses in Sub-Saharan Africa
subject: AI; Business intelligence; business performance; Competition; customer retention; D63; family businesses; L10; L24; L25; M10; Nigeria; O30; O55; Policy; Robots; SMEs; Start-ups
description: In the present era, there are numerous consumer data sources, particularly through web services and terminals such as point of sales to better understand customers. More so, it has become challenging to gather and evaluate this vast amount of data manually. This chapter highlights the role of artificial intelligence (AI) in improving relationships with customers and explores the techniques used to analyze customers data in order to predict their demands and reach their satisfaction. The objective of this study was to empirically test the effect of AI on customer satisfaction of selected family-owned businesses listed in Nigeria, the most populous and one of the biggest economies in Africa. This implies that AI is a significant predictor of customer satisfaction. The study suggests that companies should employ AI solutions to improve operational efficiency. Through the implementation of AI, companies can optimize their operations, decrease expenses, and enhance their ability to adapt to market fluctuations and client needs. 2026 Timilehin Olasoji Olubiyi
creator: Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita
source: Contemporary Issues in Entrepreneurship Research;Volume;1;Issue;2;
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20407246;
format: online
language: English
type: Article
coverage: Olubiyi T.O., West Midlands Open University, Nigeria, Faculty of Management and Social Sciences, West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India

Can fintech disrupt the democratization of investment solutions? A study of India
subject: Artificial intelligence; Democratization; Financial services; Fintech industry; Government securities; High-net-worth investors; Retail investors
description: Purpose Because of unequal distribution of wealth and varied income groups across the globe, there is a widening gap in the kinds of investment solutions used by high-net-worth investors (HNWIs) and retail investors. With the advent of fintech firms, there are various technological disruptions observed. The purpose of this paper is to analyze the effectiveness of democratizing investment solutions on the investment behavior of retail investors in the context of fintech firms by using a qualitative research study approach. Design/methodology/approach The study used a qualitative approach with semi-structured interviews of fintech, wealth management and asset management experts to investigate the democratization of investment solutions in India. Interview guides were emailed to participants beforehand to ensure preparation and data was analyzed using NVivo software through thematic coding aligned with research objectives. The flexible methodology, guided by a carefully crafted interview framework reviewed by an industry professional, enabled deep insights into fintechs impact. Findings The results of this paper indicate that fintech firms have a significant effect on democratizing investment solutions for the retail investors. Furthermore, level of financial literacy and risk appetite were considered crucial factors to determine the scope of democratizing investment solutions. Practical implications This study aids fintech firms in understanding how democratizing investment solutions impacts retail and HNWIs, highlighting key factors influencing effectiveness. It helps retail investors recognize behavioral patterns, encouraging cautious risk-taking when investing in exotic asset classes recently made accessible, previously exclusive to HNWIs. Additionally, it evaluates the role of artificial intelligence and machine learning in enhancing fintech-driven democratization of investments. Originality/value Unlike prior studies that focus primarily on technological access, …
creator: Ramdas, Rajani; Girish Kumar, Sandhya; Alagarsamy, Subburaj
source: Qualitative Research in Financial Markets;pp.1-27
publisher: Emerald Publishing
date: 01-01-2026
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 17554179;
format: online
language: English
type: Article
coverage: Ramdas R., Manipal School of Commerce and Management, Manipal Academy of Higher Education, Dubai, United Arab Emirates; Girish Kumar S., School of Business and Management, Christ University, Bengaluru, India; Alagarsamy S., Manipal Business School, Manipal Academy of Higher Education, Dubai, United Arab Emirates

Eco-conscious consumers green real estate decisions in India: the role of social commerce
subject: Green real estate; Perceived trust; Positive word of mouth; Pro-environmental self-identity; Real estate purchase intention; Societal norms
description: Purpose: The primary purpose of this paper is to examine the role of perceived trust, information quality, positive word of mouth and societal norms toward real estate purchase intention. The study also examines how pro-environmental self-identity mediates the relationship between positive word of mouth and real estate purchase intent, as well as between societal norms and real estate purchase intention. This research aims to delve into these intricate dynamics through a multidimensional lens. Design/methodology/approach: The research employs existing scholarly works and measurable variables evaluated through a five-point Likert scale, hypothesis testing and mediation analysis to examine the proposed framework. A structured survey comprising six sections was administered, yielding 385 valid responses. The data analysis process included the use of confirmatory factor analysis and structural equation modelling techniques. Findings: The analysis indicates that pro-environmental self-identity has the most significant influence on real estate purchase intention, closely followed by positive word of mouth. Incorporating eco-friendly themes in marketing campaigns significantly boosts purchase intentions. However, perceived trust does not significantly impact purchase intentions. Other factors, such as information quality and societal norms, also play significant roles, underscoring the importance of understanding the complex dynamics shaping consumer decisions in the real estate market. Research limitations/implications: This research exclusively targets responses from young consumers in specific regions of India. Future studies should aim for a more extensive geographic scope, encompassing a diverse global population for a broader understanding of the subject. Originality/value: Based on previous literature, this study is the first to identify the elements influencing the inclination to buy environmentally friendly real estate through social commerce. 2025, Emerald Publis…
creator: Anand, Yashwin; Davidson, Benny Godwin J.; George, Jossy P.; Muttungal, Peter V.
source: Property Management;Volume;43;Issue;4;pp.517-539
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 2637472;
format: online
language: English
type: Article
coverage: Anand Y., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada, Acsenda School of Management, Vancouver, Canada; George J.P., School of Business and Management, Christ University, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Bangalore, India

Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach
subject: Perceived realism; Real estate; Signaling theory; Technological self-efficacy; User immersiveness; Virtual presence
description: Purpose This article explores the role of immersive technologies and their influence on an individual's purchase behavior using cognition-affect-conation model. This article aims to investigate the role of virtual reality in the real estate sector to examine the effect on users' Investment Behavior unpinned by signaling theory. Design/methodology/approach The responses were recorded using a standardized instrument from 404 respondents. The responses were collected from the Delhi NCR region, where respondents recently visited the real estate offices and taken a virtual tour of their future dream house. Partial least squares-structural equation modeling (PLS-SEM) was applied to test the proposed hypotheses. Findings The findings of the study revealed a significant relationship between user immersiveness, virtual presence, user engagement, perceived realism and purchase intention. The moderating role of technological self-efficacy was also measured, and the relationship between perceived realism to purchase intention was significantly moderated. Surprisingly, there was no moderation of technological self-efficacy between user engagement and purchase intention. Practical implications The research article enables real estate companies to frame specific strategies and gain benefits from the information shared by the users. Real-time experience allows companies to understand the customers' needs and develop or customize their future houses accordingly. Originality/value Exploring the relationship between user immersiveness, virtual presence, user engagement, perceived realism, technological self-efficacy and purchase intention in the Indian real-estate sector is a relatively novel idea. Prior literature showed a dearth of research focused on technological self-efficacy's role through the signaling theory lens and underpinned through the CAC framework. These empirical findings help organizations to develop customized strategies. Emerald Publishing Limited
creator: Dixit, Abhilasha; Baber, Prerana; Baber, Ruturaj
source: Property Management;Volume;44;Issue;2;pp.422-441
publisher: Emerald Publishing
date: 01-01-2026
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 2637472;
format: online
language: English
type: Article
coverage: Dixit A., Amity Business School, Amity University Gwalior Campus, Gwalior, India; Baber P., Symbiosis Law School, Noida, Symbiosis International Deemed University, Noida, India; Baber R., Christ University, Bengaluru, India

Exploring the motivating factors for opportunity recognition among social entrepreneurs: aqualitative study
subject: Motivation; Opportunity recognition; Social entrepreneurship; Thematic analysis
description: Purpose This paper explores the motivating factors that lead to opportunity recognition among social entrepreneurs in India. Design/methodology/approach The study followed an exploratory, qualitative design based on thematic analysis of the interview data collected from 13 Indian social entrepreneurs. Findings The study identifies two aggregate factors that motivate social entrepreneurs: personal and contextual. Personal factors include life experiences, social awareness, social inclination since childhood, spiritual motives, the need for a meaningful career and entrepreneurial intention. Contextual factors included institutional voids, community development, the presence of a role model and volunteer experiences. Research limitations/implications This study contributes to the social entrepreneurship literature by providing a model for motivating factors that lead to opportunity recognition. This study enables policymakers and social entrepreneurship educators to identify aspiring social entrepreneurs and provide target-specific support to them. Practical implications This study enables policymakers and social entrepreneurship educators to identify aspiring social entrepreneurs and provide target-specific support to them. Originality/value The study uniquely contributes to the social entrepreneurship field by offering deep qualitative insights into the motivational and opportunity recognition patterns of social entrepreneurship. 2024 Parvathy Viswanath and A. Sadananda Reddy
creator: Viswanath, Parvathy; Sadananda Reddy, A.
source: New England Journal of Entrepreneurship;Volume;28;Issue;2;pp.86-102
publisher: Emerald Publishing
date: 01-01-2025
rights: All Open Access; Gold Open Access
relation: ISSN: 1550333X;
format: online
language: English
type: Article
coverage: Viswanath P., Christ University, Bangalore, India; Sadananda Reddy A., Christ University, Bangalore, India

Publication stress amongst scholars and faculties: a concern of mental health
subject: Higher Education Institutions; Mental health; Publication; Research; Scholars
description: Purpose The purpose of this paper is to explore the impact of the seemingly entrenched culture of publish or perish on academics and lecturers mental health in academia. From an autoethnographic perspective, personal experiences of stress, anxiety and burnout are articulated and considered in terms of broader system issues within academia. Design/methodology/approach Using personal reflections on publication pressure and combining that with the broader existing literature on mental health in academia, this paper, like the ones mentioned above, has been written with autoethnography as the research mode. Autoethnography is a research method that allows for profoundly exploring personal experiences but frames them in a broader academic context, thereby allowing for a qualitative analysis of academics mental health challenges. Findings The pressure to publish in high-impact journals puts a person under a level of mental health stress that includes feeling anxious, feeling like an impostor and suffering from burnout. Therefore, this very unfitting competitive environment requires institutional support and strategies to mitigate the stress associated with publication. Originality/value This paper offers an autoethnographic view of the mental health difficulties in academia, providing a firsthand account of the emotional toll of academic publishing. This paper fleshes out the burgeoning discourse surrounding mental health within higher education by connecting personal experiences with systemic issues, pointing to changes in culture and structure. 2024 Emerald Publishing Limited
creator: S., Raksithaa
source: Mental Health and Social Inclusion;Volume;29;Issue;5;pp.486-493
publisher: Emerald Publishing
date: 01-01-2025
rights: Restricted Access; Hardcopy may be available in the library
relation: ISSN: 20428308;
format: online
language: English
type: Article
coverage: S. R., the Department of Commerce, CHRIST University, Bangalore, India