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                <text>Building a sustainable relationship between customers and marketers</text>
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                <text>brand building; confirmatory factor analysis; CRM; customer relationship management; ethical marketing; promises delivery; sustainable relationship</text>
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                <text>Finding new customers is costlier than retaining the existing customers for the business. Therefore, building a strong relationship with customers helps marketers to retain their existing customers. Incorporating ethical and moral values into marketing activities offer a way to build a strong relationship. This study identifies the factors that bind customers and marketers into a sustainable relationship in the Indian context. This study constitutes a framework to understand and apply sustainable relationship marketing in the personal care industry. This study touches certain marketing disciplines such as marketing mix policy, transparency in trades, building trust, product delivery, promises delivery, and sustainable relationship. The convenience sampling technique used for the selection of respondents from the Mohali City of Punjab, and interview them. The finding suggests that promises delivery is the most important factor for a sustainable relationship. If promises are delivered effectively then the life of the relationship will be longer. Copyright  2024 Inderscience Enterprises Ltd.</text>
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                <text>International Journal of Business and Globalisation, Vol-36, No. 45718, pp. 241-258.</text>
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                <text>Kushwaha B.P., VIT Business School, Vellore Institute of Technology, Vellore, 632014, India; Singh R.K., School of Management, Graphic Era Hill University, Dehradun, 248002, India; Varghese N., School of Business and Management, CHRIST (Deemed to be University), Lavasa, Pune, 412112, India</text>
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                <text>In every Industry, there is a significant amount of text used in their specific domains. As these are less prevalent in the testing set, anticipating entity names in a language model is a problem faced by the entire industry. In this research a unique and very effective strategy for creating exclusionary classification models that could map entity names based on entity type information is provided. A group of benchmark datasets based on Mortgage is presented, which we used to test the below-presented model. According to experimental findings, our model achieves a perplexity level that is 64% higher than that of the most advanced language models.   2022 IEEE.</text>
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                <text>Ananth K., CHRIST (Deemed to Be University), Department of Computer Science, India; Kirubanand V.B., CHRIST (Deemed to Be University), Department of Computer Science, India</text>
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                <text>Building an International Entrepreneurship Index using the PSR framework</text>
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                <text>correlation; Entrepreneurship; Growth indicators; PSR Framework</text>
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                <text>This paper builds an International Index for Entrepreneurship (IIE) for the year 2018, by using a conceptual framework named PSR (Pressures-State-Response) to encapsulate the contextual aspect of entrepreneurship globally. In the past, the indices have used a methodological framework of composite indices. This paper uses the PSR framework to show how these indicators fall into the categories of pressure, state, and response, and concentrates on how these subsystems are interrelated. The study considers 41 countries for the construction of the index. We also check the correlation between the IIE and other growth indicators such as the corruption perception index, the economic freedom summary index, GDP per capita, and trade openness using suitable statistical tools.The correlation analysis demonstrates that the IIE and the Economic Freedom Summary Index have a positive association.  2022 IEEE.</text>
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                <text>Shivaram H.; Dutta K.; Kappil S.R.</text>
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                <text>Proceedings - 2022 4th International Conference on Advances in Computing, Communication Control and Networking, ICAC3N 2022, pp. 115-120.</text>
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                <text>Shivaram H., Christ (Deemed to Be University), Department of Data Science, Bangalore, India; Dutta K., Christ (Deemed to Be University), Department of Data Science, Bangalore, India; Kappil S.R., Christ (Deemed to Be University), Department of Data Science, Bangalore, India</text>
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                <text>Building capabilities and workforce for metaverse-driven retail formats</text>
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                <text>The metaverse, a breakthrough virtual reality environment, offers boundless retail potential. Metaverse-driven retail needs a good strategy to succeed in a time of changing consumer expectations and the digital revolution. This chapter covers metaverse-driven retail preparation tactics. The metaverse allows retail innovation and adaptation during e-commerce and COVID-19 pandemic upheavals. Understanding metaverse dynamics and developing the abilities is crucial. Determine metaverse applicability to retail, define requisite capabilities, analyze staff competencies, and establish practical training and development programs. Examples include understanding metaverse technology, immersive shopping, datadriven personalization, and strong cybersecurity. Digital fluency, collaboration, design, and cybersecurity awareness are workforce competencies. This chapter stresses metaverse readiness through training, growth, and strategic alignment. It emphasizes that the metaverse transforms reality and opens up new possibilities.  2024, IGI Global.</text>
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                <text>Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach, pp. 111-131.</text>
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                <text>In recent years, trust has gained significant importance when discussing the evolution of policing. This shift in focus has been acknowledged by scholars, policymakers, and law enforcement officials who are responsible for ensuring public safety. Unlike the traditional emphasis on crime reduction, there is now a shared recognition that building trust is a fundamental objective in the relationship between policing agencies and the communities they serve. This article discusses three commonly employed methods by policing agencies and their personnel to enhance public trust in the police: policy changes, police training, and citizen oversight boards. Further, it focuses to a less conventional avenue for change, which involves re-evaluating the laws enforced by the police. To achieve meaningful transformation within the police system, it is necessary not only to modify how officers perform their duties but also to examine and potentially revise the laws they are obligated to enforce.  2024 Centro Universitario de Brasilia. All rights reserved.</text>
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                <text>Revista Brasileira de Politicas Publicas, Vol-14, No. 1, pp. 402-416.</text>
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                <text>Mukherjee B.N.; Mathew M., Christ University, India, Indian Law Institute, India</text>
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                <text>Bulirsch-Stoer computations for bioconvective magnetized nanomaterial flow subjected to convective thermal heating and Stefan blowing: a revised Buongiorno model for theranostic applications</text>
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                <text>bioconvective flow; convective boundary condition; MHD; Nanofluid; response surface methodology; Stefan blowing; theranostic applications</text>
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                <text>Theranostics is a novel procedure that integrates therapy and diagnosis in a single platform. For its application in theranostic and photothermal therapy for melanoma skin cancer, the hydromagnetic bioconvective flow of a nanomaterial over a lengthening surface is investigated. Realistic nanomaterial modeling is achieved by incorporating passive control of the nanoparticles at the boundary. The impact of the Newtonian heating and Stefan blowing constraints are also accounted. Apposite transformations are employed and then transmuted nonlinear ODEs are resolved using the Bulirsch-Stoer and Newton-Raphson methods. The influence of Stefan blowing parameter (Formula presented.), the magnetic field parameter (Formula presented.), and the Biot number (Formula presented.) on the heat transfer rate has been scrutinized and optimized utilizing the response surface methodology (RSM). The sensitivity of heat transport rate is computed. It is found that the Newtonian thermal condition intensifies the nanomaterial temperature that serves asa crucial role in the termination of cancerous cells or tumors. The maximum drag coefficient is experienced for the insignificant intensity of the magnetic field and Stefan blowing. Further, the heat transfer rate is maximum when the Stefan blowing and Biot numbers are at a high level and the Hartmann number is at a low level.  2022 Informa UK Limited, trading as Taylor &amp;amp; Francis Group.</text>
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                <text>Areekara S.; Mackolil J.; Mahanthesh B.; Mathew A.</text>
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                <text>&lt;a href="https://doi.org/10.1080/17455030.2022.2102692" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1080/17455030.2022.2102692&lt;/a&gt;
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                <text>Areekara S., Department of Mathematics, St. Thomas College (Autonomous), Thrissur, India; Mackolil J., Center for Mathematical Needs, Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, India; Mahanthesh B., Center for Mathematical Needs, Department of Mathematics, CHRIST (Deemed to be University), Bengaluru, India; Mathew A., Department of Mathematics, St. Thomas College (Autonomous), Thrissur, India</text>
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                <text>Business and Environmental Perspectives of Submarine Cables in Global Market</text>
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          <element elementId="49">
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              <elementText elementTextId="185861">
                <text>Satellite; Social media; Submarine cable; Subsea cables; Undersea cable</text>
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                <text>If an individual uses any of the social media networking sites, such as Facebook, Instagram, YouTube, Twitter and the like, a subsea cable is involved there. Submarine cables are considered as critical global communications infrastructure. These cables are used by various telecom providers and content provider companies such as Google, Facebook, and Microsoft to provide seamless transmission of data for their services. Growing internet users and increasing internet traffic for various social media sites is the major reason for the growth of this market. Submarine cables enable data services such as the email, internet banking, social media networking, search engines and all other aspects related to internet that are taken for granted in daily life. These submarine cables scales up the ubiquity of cloud computing and builds digitization of activities. Undersea cable network is the new economic trade route and acts a commodity in Information age. This paper reviews the business and environmental impacts of submarine cables in the global market.  Springer Nature Switzerland AG 2020.</text>
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                <text>Aishwarya N.</text>
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                <text>Advances in Intelligent Systems and Computing, Vol-1129 AISC, pp. 392-399.</text>
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&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081638242&amp;amp;doi=10.1007%2F978-3-030-39445-5_29&amp;amp;partnerID=40&amp;amp;md5=12da035b492c260d5cc090018b95d6b4" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081638242&amp;amp;doi=10.1007%2f978-3-030-39445-5_29&amp;amp;partnerID=40&amp;amp;md5=12da035b492c260d5cc090018b95d6b4&lt;/a&gt;</text>
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                <text>ISSN: 21945357; ISBN: 978-303039444-8</text>
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                <text>Aishwarya N., CHRIST (Deemed-to-be University), Bangalore, India</text>
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                <text>Business and Society: A Symbiotic Relationship</text>
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                <text>Business; Commensalism; Commercial enterprises; Ecoindustrial parks; Industrial symbiosis; Mutualism; Non-governmental organizations; Parasitism; Social enterprises; Society; Symbiotic relationship</text>
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                <text>Business can be a for-profit, not-for-profit or hybrid organization. But all these businesses focus on the satisfaction of their stakeholders. Although many businesses adopt a limited perspective of their stakeholders, focusing primarily on the interests of their investors, customers and, in some cases, their employees, it is a fact that the long-term sustainability of any business will depend on its contributions to the society. The long-term objective of all businesses is to serve and support the society and contribute to the socioeconomic development of their people. Therefore, this chapter presents a comprehensive review of the relationship between business and society, with special reference to the three main types of businesses: commercial businesses, social enterprises and non-governmental organizations. As in the case of biological systems, the relationship between business and society may be characterized predominantly by one of the three types of symbiotic relationships: mutualism, commensalism and parasitism. However, the successful co-existence of business and society, in the long run, would depend on the degree of mutualism in their relationship.  2024 by World Scientific Publishing Co. Pte. Ltd.</text>
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                <text>Manimala M.J.; Thomas P.; Mahadev N.</text>
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                <text>Emerging Issues and Trends in Indian Business and Management: Volume 2: Business and Society: Issues and Cases in the Indian Context, Vol-2, pp. 3-52.</text>
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                <text>&lt;a href="https://doi.org/10.1142/9789811286674_0001" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1142/9789811286674_0001&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194738364&amp;amp;doi=10.1142%2F9789811286674_0001&amp;amp;partnerID=40&amp;amp;md5=62d7d49da9796bfacbeae15583000bb4" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194738364&amp;amp;doi=10.1142%2f9789811286674_0001&amp;amp;partnerID=40&amp;amp;md5=62d7d49da9796bfacbeae15583000bb4&lt;/a&gt;</text>
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                <text>Manimala M.J., Indian Institute of Management, Bangalore, India; Thomas P., CHRIST (Deemed to be University), Bangalore, India; Mahadev N., BNM Institute of Technology, Bangalore, India, Department of Business Administration, India</text>
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                <text>BUSINESS ETHICS COURSE AND ETHICAL SENSITIVITY AMONG BUDDING MANAGEMENT GRADUATES</text>
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                <text>The  effectiveness  of  ethics  education  in  developing  ethically  sensitive  corporate leaders is a much debated subject. In the absence of much documented research on this topic in the Indian context, this study explores the question can business schools make any impact in enhancing the ethical sensitivity of the budding management graduates. Along with this primary hypothesis, the impact of variables such as type of schooling, academic achievement and gender is also analysed. The study is conducted on 259 graduate students from 5 business schools in Bangalore. A 20 scenario questionnaire is used to measure the ethical sensitivity score. Statistical tools like ANOVA, t-test and Pearsons coefficient of correlation are used to analyse the data.



To the question how effective business ethics education in enhancing ethical sensitivity, the study found that the impact is limited.  The outcome of business ethics is limited to improvement in the awareness of certain ethical issues. It does not influence the personal value orientations or inclinations to compromise ethics for self- interests and monetary benefits. This finding goes along with some of the similar researches done in other countries.



The research also found that the personal values of students were developed at a young age and had been influenced by the type of school of their primary education. Students  who  have  studied  in  religious  affiliated  schools  have  expressed  greater ethical sensitivity compared to students studied in private or government schools for their early education.



Another finding of this research challenges some of the earlier observations that academically  achieving  students  exhibit  higher  sensitivity  to  ethical  issues.  The present study revealed no correlation between students academic achievements and

 

ethical sensitivity. It reiterates the importance of providing holistic education than single-minded pursuit of academic excellence.



The question whether one gender is superior to the other in ethical orientations is a well-researched topic, though most of such studies are done in the west. The current study in Indian context reinforces the outcome of the majority of researches which state that women tend to be more ethical than men.



This study challenges the business schools to rethink the content and process of teaching business ethics to make it effective in developing the ethical quotient of future business leaders. Pedagogy that integrates critical reflection of personal values and ethical choices is recommended to make a difference. A greater sense of responsibility from the part of primary education providers and a holistic approach to education than mere pursuit of academic excellence are some of the other suggestions for introspection emerging from this research.

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                <text>Nagasri V.K., School of Commerce Finance and Accountancy, CHRIST (Deemed to be University), Pune Lavasa, India; Vasantha M., School of Commerce Finance and Accountancy, CHRIST (Deemed to be University), Pune Lavasa, India; Nanjundan P., Department of Data Science, CHRIST (Deemed to be University), Pune Lavasa, India; George J.P., Department of Data Science, CHRIST (Deemed to be University), Pune Lavasa, India</text>
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                <text>This chapter presents an overview of the role of automated systems in Business Intelligence (BI). BI has emerged as a critical element for modern organizations in decision-making processes by analyzing large volumes of data. Automated BI systems offer several advantages over traditional manual systems, including increased efficiency, accuracy, and customized insights. Despite these benefits, there are several limitations and challenges associated with the implementation of automated BI systems. This chapter examines the benefits and limitations of automated BI systems and identifies common success factors for successful implementation. The chapter also explores different types of automated systems, including predictive analytics, machine learning, natural language processing, and robotics process automation. These systems can help organizations analyze and interpret large amounts of data more quickly and accurately, enabling them to make informed decisions. However, despite the potential benefits of automated BI systems, there are several challenges associated with their implementation, including technical expertise and integration issues. To address these challenges, careful planning, collaboration, and ongoing monitoring are essential. In conclusion, this chapter highlights the importance of automated BI systems in modern businesses and provides valuable insights into their benefits and limitations. The chapter also emphasizes the need for careful planning, collaboration, and monitoring for the successful implementation of automated BI systems.  2024 selection and editorial matter, Nidhi Sindhwani, Rohit Anand, A. Shaji George and Digvijay Pandey; individual chapters, the contributors.</text>
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                <text>Challa V.N.S.K.; Ramachandran K.K.; Rameshkumar P.M.; Cavaliere L.P.L.; Acharjee P.B.; Dornadula V.H.R.</text>
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                <text>Robotics and Automation in Industry 4.0: Smart Industries and Intelligent Technologies, Vol-45689, pp. 288-302.</text>
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                <text>Challa V.N.S.K., Department of BBA KL Business School, Koneru Lakshmaiah Education Foundation Green fields, Vaddeswaram, India; Ramachandran K.K., Department of ManagementCommerce/International Business, Dr. G R D College of Science, Coimbatore, India; Rameshkumar P.M., Department of Corporate Secretaryship Dwaraka Doss Goverdhan Doss, Vaishnav College (Autonomous), Chennai, India; Cavaliere L.P.L., Department of Economics University of Foggia, Foggia, Italy; Acharjee P.B., Christ University, Pune, India; Dornadula V.H.R., Sree Venkateswara College of Engineering, Nellore, India</text>
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                <text>International journal Of Applied Engineering Research, Vol.10, Issue 79, pp.835-838, ISSN No: 0973-4562.</text>
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                <text>BUSINESS RESPONSES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT GOALS DURING COVID-19 PANDEMIC; [RESPOSTAS DAS EMPRESAS EM RELAO RESPONSABILIDADE SOCIAL CORPORATIVA E  METAS DE DESENVOLVIMENTO SUSTENTEL DURANTE A PANDEMIA DE COVID-19]</text>
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                <text>Objective: In India, incorporating structural transformation in corporate social responsibility for achieving sustainable development goals in the Covid-19 Pandemic has become a priority. Therefore, the present article aims to review the corporate social responsibility activities conducted by Nine Indian companies (two public sector organizations and seven private sector organizations) towards attaining Sustainable Development Goals in times of global pandemic.  To explore CSR activities performed by the Indian companies (both public and private) in recent times of crisis of covid-19.  To assess the impact of Covid-19 on the economic, social, and technological environment of Indian Companies in recent times. Method: For our research, we chose India since it was one of the earliest and worst-hit countries during the recent pandemic. Even though huge Asian corporations are a minority, It is a good fit for our study goal for various reasons. Less and medium-sized businesses, on the other hand, have a far smaller influence on society, Due to their prominence in the press, clients or consumers are more likely to provide feedback if they are proactive. As a second point, major companies have greater resources (e.g., human and financial) to spend on reporting and distributing social and environmental information. The existing study applied bibliometric analysis in the exploratory research. The data collection done through secondary sources in which articles extracted with the use of PRISMA flowchart. Result: The study's findings state that most selected Indian Companies spend Rupees 50-1000 crores as corporate social responsibility activities and contribute to the Pradhan Mantri Relief Fund as a business response to face challenges in times of pandemic. Moreover, private companies spend more on CSR activities than public companies in India. The study provides suggestions to the government to make the corporate social responsibility activities compulsory for all the profitable companies so that country can maintain a corporate pool of contingent funds that can utilize to meet such times of critical circumstances. Conclusion: Companies are taking steps to ensure the safety and protection of their personnel. This has been reflected in corporate social responsibility initiatives as well. Corporate social responsibility efforts must include pushing for and facilitating access to health insurance programmes and other equity indicators as a result.  2023 The Author(s).</text>
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                <text>Patent Number: 202111040160, Applicant: Dr. Akhilesh Tiwari.&#13;
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                <text>Business transaction privacy and security issues in near field communication</text>
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                <text>The main objective of this chapter is to discuss various security threats and solution in business transactions. The basic working principle and theoretical background of near field communication (NFC) technology is discussed. A component of NFC communication section is to be discussed on various NFC operation modes and RFID tags. NFC technology is used in various fields such as electronic toll collection and e-payment collection for shopping. This device-to-device payment system is facing major security issues. This NFC communication data is transferred from one terminal to another terminal by using short-range radio frequency. Data hackers try to access this radio frequency and attack the business transaction. This hybrid encryption algorithm is used to solve business transaction data security issues. This chapter deals with both key encryption and data encryption processes.  2021, IGI Global.</text>
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                <text>Jayapandian N.</text>
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                <text>Research Anthology on Artificial Intelligence Applications in Security, Vol-45749, pp. 829-847.</text>
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                <text>Butterfly Optimization Algorithm-Based Optimal Sizing and Integration of Photovoltaic System in Multi-lateral Distribution Network for Interoperability</text>
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                <text>Butterfly optimization algorithm; Interline-photovoltaic system; Interoperability; Loss minimization; Radial distribution system; Radiality constraint</text>
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                <text>In this paper, a new and simple nature-inspired meta-heuristic search algorithm, namely butterfly optimization algorithm (BOA), is proposed for solving the optimal location and sizing of solar photovoltaic (SPV) system. An objective function for distribution loss minimization is formulated and minimized via optimally allocating the SPV system on themain feeder. At the first stage, the computational efficiency of BOA is compared with various other similar works and highlights its superiority in terms of global solution. In thesecond stage, the interoperability requirement of SPV system while determining the location and size of SPV system among multiple laterals in a distribution system is solved without compromises in radiality constraint. Various case studies on standard IEEE 33-bus system have shown the effectiveness of proposed concept of interline-photovoltaic (I-PV) system in improving the distribution system performance in terms of reduced losses and improved voltage profile via redistributing the feeder power flows effectively.  2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.</text>
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                <text>Pandraju T.K.S.; Janamala V.</text>
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                <text>Lecture Notes in Networks and Systems, Vol-204, pp. 201-209.</text>
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                <text>&lt;a href="https://doi.org/10.1007/978-981-16-1089-9_17" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/978-981-16-1089-9_17&lt;/a&gt;
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                <text>ISSN: 23673370; ISBN: 978-981161088-2</text>
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                <text>Pandraju T.K.S., Department of Electrical and Electronics Engineering, Dhanekula Institute of Engineering &amp;amp; Technology, Vijayawada, Andhra Pradesh, 521139, India; Janamala V., Department of Electrical and Electronics Engineering, School of Engineering and Technology, Christ (Deemed to be University), Bangalore, Karnataka, 560074, India</text>
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