155 20 11858 https://archives.christuniversity.in/files/original/224b3f0cde371721c55b23369eb083f4.jpg 934cc434ddec9481342a8efb970084da Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Construction of Teachers' Personal Commitment Scale: Validity and Reliability Analysis Subject The topic of the resource Education Description An account of the resource Indian Streams Research Journal, Vol-3(12), pp.1-6. ISSN-2230-7850 Creator An entity primarily responsible for making the resource Kareem Jacqueline and Srikantaswamy Publisher An entity responsible for making the resource available Indian Streams Research Journal Date A point or period of time associated with an event in the lifecycle of the resource 2014 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm Subject The topic of the resource Fuzzy control; Teaching platform; Virtual simulation Description An account of the resource Simulation plays an important role in control research. Information technology and various related technologies, the research of simulation technology is also deepening. At present, there is no unified platform for the design and simulation of adaptive fuzzy controller, and the simulation algorithms of various controllers are different. With the strong advocacy of national education departments, virtual simulation technology has been widely used in academic education, and has gradually become an important means to improve traditional teaching. Cross-professional comprehensive training of business has almost become the preferred course of combining theory with practice in general colleges and universities. It requires students from different majors to participate together, cooperate and communicate deeply in teams, and compete and confront each other among groups, which helps to improve graduates' innovative and entrepreneurial ability. Through teaching practice, the design of teaching system, the joint training between schools and enterprises, and the consideration of virtual and actual combat are further improved. Explain the teaching application of virtual simulation experiment teaching platform. The virtual simulation experiment teaching platform is convenient for students to complete intelligent control experiments, and carry out secondary development and innovative experiments. 2023 IEEE. Creator An entity primarily responsible for making the resource David Winster Praveenraj D.; Stanley Vincent G.; Jasim L.H.; Sankar Ganesh S.; Kavitha P.; Sridharan M. Source A related resource from which the described resource is derived 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023, pp. 1433-1438. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/SmartTechCon57526.2023.10391365" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/SmartTechCon57526.2023.10391365</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184823564&amp;doi=10.1109%2FSmartTechCon57526.2023.10391365&amp;partnerID=40&amp;md5=044d550888552c6e703a43d51bcb3de2" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184823564&amp;doi=10.1109%2fSmartTechCon57526.2023.10391365&amp;partnerID=40&amp;md5=044d550888552c6e703a43d51bcb3de2</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835030541-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant David Winster Praveenraj D., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Stanley Vincent G., School of Management Studies, Mount Carmel College Autonomous, Bengaluru, India; Jasim L.H., College of technical engineering, The Islamic university, Najaf, Iraq; Sankar Ganesh S., Department of Computer Science and Engineering, Kommuri Pratap Reddy Institute of Technology, Ghanpur Village, Ghatesar(M), Malkajgiri District,Telangana State, Medchal, 501301, India; Kavitha P., New Prince Shri Bhavani College Of Engineering And Technology, Chennai, India; Sridharan M., Department of Mathematics, N.P.R College of Engineering and Technology, Dindigul Dist, Natham, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer Adoption Behaviour of Smart, Green, and Sustainable Building Materials for Future Cities and Environment: Extension of UTAUT 2 Model Subject The topic of the resource adoption Behaviour; future cities and environment; smart building material; subjective norm; UTAUT Description An account of the resource This study explores various factors that influence the consumers intention to adopt smart, green, and sustainable building materials in Bangalore city, Karnataka, India. The purpose of this study is to evaluate how consumers actual adoption behaviour of smart, green, and sustainable building materials is influenced by their behavioural intentions. A standardized questionnaire was utilized to collect data from 382 homebuilders in Bangalore as part of a descriptive research study. A simple random sampling technique was used along with Structural equation modelling (SEM) was employed to test hypotheses framed. Findings indicate that availability and accessibility, awareness, epistemic values, and technology adoption propensity all positively affect subjective norms. Subjective norms positively impact behavioural intention and adoption behaviour. However, challenges in adoption influenced subjective norms negatively, thus hindering consumer adoption. Awareness had the greatest influence on subjective norms, emphasizing the need for increasing consumer awareness. Subjective norms successfully mediated the relationship between independent factors impacting behavioural intention and adoption behaviour. Significant indirect effects of awareness via subjective norms on Behavioural intention were observed. This study highlights the need of increasing social awareness and cultivating a positive view of social expectations in order to promote the widespread use of smart, green, and sustainable building materials, which will eventually result in long-term sustainable cities and surroundings. 2024 The Author(s). Creator An entity primarily responsible for making the resource Puttamanjaiah R.; Thangamuthu M.; Thangamani D.; Patil H. Source A related resource from which the described resource is derived Future Cities and Environment, Vol-10, No. 1 Publisher An entity responsible for making the resource available Ubiquity Press Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.5334/fce.273" target="_blank" rel="noreferrer noopener">https://doi.org/10.5334/fce.273</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201595387&amp;doi=10.5334%2Ffce.273&amp;partnerID=40&amp;md5=0c3afaf88ace77e142715f03405435ab" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201595387&amp;doi=10.5334%2ffce.273&amp;partnerID=40&amp;md5=0c3afaf88ace77e142715f03405435ab</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 23639075 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Puttamanjaiah R., Department of Management Studies, Ramaiah Institute of Technology, MSRIT Post, MSR Nagar, Bangalore, 560054, India; Thangamuthu M., Department of Management Studies, Ramaiah Institute of Technology, MSRIT Post, MSR Nagar, Bangalore, 560054, India; Thangamani D., Department of Professional Studies, Christ (Deemed to be University), Bangalore Central Campus, Bangalore, India; Patil H., Department of Management Studies, Centre for post graduate Studies, Visvesvaraya Technological University, Mysuru, 560091, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION Subject The topic of the resource Brand Perception; Consumer Buying Behavior; Risk Reduction; Risk Reduction; WOM Description An account of the resource Word-of-mouth Communication (WOM) has recently gained momentum in almost every operating industry in the world. WOM can be seen as a firms intentional influencing of consumer-to-consumer communications about the firms products. This studys primary objective was to determine whether there was any significant relationship between Word-of-mouth communication and Consumer buying behaviour specificity to the Indian cosmetics industry. The study was conducted with a sample size of 163 women, hailing mainly from South Indian cities, out of which Bangalore was predominant. The results of this study are to the Indian urban/metro population. The research eventually concluded a significant correlation between WOM and Consumer buying Behaviour, wherein consumer behaviour was measured in terms of Brand Perception, Search &amp; Evaluation effort, and Risk Reduction. WOMs correlation with each of these aspects was positive and high, indicating a direct and strong relationship. 2020. All Rights Reserved. Creator An entity primarily responsible for making the resource Rai R.; Tripathi S. Source A related resource from which the described resource is derived Journal of Content, Community and Communication, Vol-12, pp. 159-168. Publisher An entity responsible for making the resource available Amity University Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31620/JCCC.12.20/15" target="_blank" rel="noreferrer noopener">https://doi.org/10.31620/JCCC.12.20/15</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099953298&amp;doi=10.31620%2FJCCC.12.20%2F15&amp;partnerID=40&amp;md5=9353e24a7d14c640ca4f0b121eef3ffd" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099953298&amp;doi=10.31620%2fJCCC.12.20%2f15&amp;partnerID=40&amp;md5=9353e24a7d14c640ca4f0b121eef3ffd</a> Rights Information about rights held in and over the resource All Open Access; Bronze Open Access Relation A related resource ISSN: 23957514 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rai R., School of Business and Management Christ (Deemed to be) University, Bannerghatta Main Rd, Pai Layout, Hulimavu, Bengaluru, Karnataka, India; Tripathi S., Amity International Business School Amity University, Noida, Uttar Pradesh, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer Characteristics and Consumption Patterns of Soft Drinks Subject The topic of the resource Age; Consumption patterns; Educational qualifications; Gender; Marital status; Soft drinks Description An account of the resource A soft drink is generally treated as very common product aimed at a very casual consumption. Normally, not much of attention is paid to this product, which has almost become 'commoditized'. But, a deeper and more careful observation would reveal that soft drinks are strong demographic descriptors of their consumers. Key insights into the characteristics and consumption patterns of consumers can be obtained through an incisive study of the soft drinks market. This research paper makes a concerted effort at unearthing the demographic details and consumption contours of the soft drink users in Kanpur, Agra, Varanasi, Allahabad, and Lucknow - the five representative cities of Uttar Pradesh, the most populous state of India. It has been conclusively established through this research that the residents of these five cities - which are demographically similar in nature - exhibit varying consumption patterns when it comes to soft drinks. It was also found that demographic variables like age, gender, educational qualification, income, and marital status do not significantly impact the consumption of soft drinks, whereas employment status is a key influencer of the same. 2021 IEEE. Creator An entity primarily responsible for making the resource Sinha S.; Sinha D.; Mittal N. Source A related resource from which the described resource is derived 2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2021 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICRITO51393.2021.9596207" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICRITO51393.2021.9596207</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125938791&amp;doi=10.1109%2FICRITO51393.2021.9596207&amp;partnerID=40&amp;md5=000cad5452b763365763ecc3ce70276c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125938791&amp;doi=10.1109%2fICRITO51393.2021.9596207&amp;partnerID=40&amp;md5=000cad5452b763365763ecc3ce70276c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166541703-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha S., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida; Sinha D., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida; Mittal N., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer ethnocentrism and buying intentions on OTT platforms Description An account of the resource This research delves into how OTT platforms are transforming media consumption patterns and explores the role of consumer ethnocentrism in shaping buying behaviors within this context. Through a literature review and quantitative research methodology using a Likert-scale questionnaire, the study investigates the relationship between consumer ethnocentrism, buying intentions, and various influencing factors on OTT platforms. Contrary to expectations, the findings show that consumer ethnocentrism has minimal impact on buying behavior. Instead, factors such as price, content variety, personalized recommendations, cultural alignment, ease of platform usage, familiarity with foreign content, and language preferences are crucial in determining viewers' buying intentions. The chapter concludes by recommending that OTT platforms integrate cultural sensitivities into their strategies to better cater to diverse viewer preferences, thereby enhancing market competitiveness and audience engagement. 2024, IGI Global. Creator An entity primarily responsible for making the resource Poddar P.; Anand K.; Babita B. Source A related resource from which the described resource is derived Consumer Experience and Decision-Making in the Metaverse, pp. 36-56. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4167-4.ch003" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4167-4.ch003</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198849834&amp;doi=10.4018%2F979-8-3693-4167-4.ch003&amp;partnerID=40&amp;md5=a374aef12d6dbf17b160724c7fa8dcf8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198849834&amp;doi=10.4018%2f979-8-3693-4167-4.ch003&amp;partnerID=40&amp;md5=a374aef12d6dbf17b160724c7fa8dcf8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836934168-1; 979-836934167-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Poddar P., School of Business and Management, Christ University, Bangalore, India; Anand K., School of Business and Management, Christ University, Bangalore, India; Babita B., School of Business and Management, Christ University, Bangalore, India https://archives.christuniversity.in/files/original/4d9393f037ebc3084411d5947a34fe37.jpg b74895e40c90e29593767a8eb84e32b3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer perception and acceptance of minute maid pulpy orange in puducherry Subject The topic of the resource Institute of Management Description An account of the resource International Journal of Management & Business Studies, 3 (2), pp. 119-121. ISSN-2230-2463 Creator An entity primarily responsible for making the resource Ganesh, L. Publisher An entity responsible for making the resource available International Journal of Management & Business Studies Language A language of the resource English Source A related resource from which the described resource is derived <a href="http://www.ijmbs.com/32/2/ganesh.pdf" target="_blank" title="Click Here" rel="noreferrer noopener">http://www.ijmbs.com/32/2/ganesh.pdf</a> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer perception and factors influencing consumption of millets Subject The topic of the resource Awareness; Consumption pattern; Factors; Kerala; Millet Description An account of the resource Consumers purchase intention and preferences are influenced by price, quality, health-related benefits, and awareness about the product. This paper aims to know and understand the consumer perception of millets and to recognize the factors that influence their purchase. The primary data was collected through an online questionnaire covering fourteen districts of Kerala, India. Factor Analysis, Friedman test, T-test, and One-way ANOVA were used for testing the objectives and hypothesis. Factors identified were grouped as perceived value, essential nutrients, and a healthy lifestyle. Friedman test revealed that there wasa significant difference among the mean values of most nutritious cereals, and maize was the most preferred cereal over others in Kerala. Based on the findings, the study recommends certain strategies like food manufacturing companies could introduce variety of millet-based snacks. In addition to this, the concerned food and health department could also devise certain policies that would be aimed at promoting millet-based food. 2022, Kerala Agricultural University. All rights reserved. Creator An entity primarily responsible for making the resource Mohan A.R.; George A.; George G. Source A related resource from which the described resource is derived Journal of Tropical Agriculture, Vol-59, No. 2, pp. 177-182. Publisher An entity responsible for making the resource available Kerala Agricultural University Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125567338&amp;partnerID=40&amp;md5=7f18d75f31fea84bafe73859c2220f8a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125567338&amp;partnerID=40&amp;md5=7f18d75f31fea84bafe73859c2220f8a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0971636X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mohan A.R., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India; George A., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India; George G., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics Subject The topic of the resource Digital Transactions; Mobile Banking; Sentiment Analysis; Twitter Description An account of the resource Mobile and internet banking have introduced a new way of monetary transactions without the need for physical presence. This research proposes to analyze the sentiments of people regarding digital transactions, mobile, and internet banking. The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet and mobile banking. This study focuses on customer value perceptions of the internet and mobile banking in India. The recent and forecasted Digital India scheme shows high growth in e-banking in India. The demographic, attitudinal, and behavioral characteristics of mobile bank users were examined. In this study, datasets obtained from Twitter were used. After extensive and repeated analysis, it is found that both mobile and internet banking are well received; the number of positive tweets, especially regarding mobile banking, is much higher than that of internet banking. This leads to the interpretation that people find mobile banking easier and safer, especially during the ongoing COVID-19 pandemic. 2022 Information Resources Management Association. All rights reserved. Creator An entity primarily responsible for making the resource Thangavel C.; Thangavel R.; Ramanujam E.; Bennet D.T.; Bennet P.S. Source A related resource from which the described resource is derived International Journal of Sociotechnology and Knowledge Development, Vol-14, No. 1 Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/IJSKD.297978" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/IJSKD.297978</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149882888&amp;doi=10.4018%2FIJSKD.297978&amp;partnerID=40&amp;md5=8b2d32e7995cedb3d706f36e51934441" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149882888&amp;doi=10.4018%2fIJSKD.297978&amp;partnerID=40&amp;md5=8b2d32e7995cedb3d706f36e51934441</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 19416253 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thangavel C., Department of Applied Mathematics and Computational Science, Thiagarajar College of Engineering, India; Thangavel R., Independent Researcher, India; Ramanujam E., Department of Computer Science and Engineering, School of Engineering and Technology, Christ University (Deemed), Bengaluru, India; Bennet D.T., Thiagarajar College of Engineering, India; Bennet P.S., Thiagarajar College of Engineering, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer preference towards private label brands with reference to retail apparel in India Subject The topic of the resource Customer satisfaction; National brands; Private label brands; Purchase intention Description An account of the resource As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers attitude played a significant role in their purchase behaviour towards private label brand apparels. 2019, Associated Management Consultants Pvt. Ltd. All Rights Reserved. Creator An entity primarily responsible for making the resource Kumar S. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-49, No. 7, pp. 49-66. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2019/v49/i7/145404" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2019/v49/i7/145404</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073784264&amp;doi=10.17010%2Fijom%2F2019%2Fv49%2Fi7%2F145404&amp;partnerID=40&amp;md5=2ab7d6b426b49b983c053bf5ffd937bc" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073784264&amp;doi=10.17010%2fijom%2f2019%2fv49%2fi7%2f145404&amp;partnerID=40&amp;md5=2ab7d6b426b49b983c053bf5ffd937bc</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar S., School of Business Studies &amp; Social Sciences, CHRIST (Deemed to be University), Bangalore, 560 029, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer preference towards private label brands with reference to retail apparel in India / Subject The topic of the resource Management Description An account of the resource Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703. Creator An entity primarily responsible for making the resource Sunita Kumar Source A related resource from which the described resource is derived <a href="https://indianjournalofmarketing.com/index.php/ijom/article/view/145404" target="_blank" title="Consumer preference towards private label brands with reference to retail apparel in India" rel="noreferrer noopener">https://indianjournalofmarketing.com/index.php/ijom/article/view/145404</a> Publisher An entity responsible for making the resource available Indian Journal of Marketing Date A point or period of time associated with an event in the lifecycle of the resource 2019-12-30 Language A language of the resource English Type The nature or genre of the resource Journal Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer response towards personalised pricing strategies in online marketing Subject The topic of the resource Consumer behaviour; Digital footprints; E-commerce; Electronic commerce; India; Malaysia; Online marketing; Personalised pricing Description An account of the resource E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of positive and negative online personalised pricing situations, this study conducted a controlled experiment to observe the changes in consumer behaviour in a personalised pricing context. Seven hundred and twenty responses were collected from thriving online-active communities in India and Malaysia, both countries with high growth of e-commerce activities. Consumers reaction towards fair price, customer loyalty, privacy concern, purchase satisfaction; and the influence of these constructs on post purchase behaviours such as repurchase intentions, revenge intentions and strategic purchase intentions were analysed using PLS SEM modelling. Results indicate online consumers in both countries have high privacy concerns, and as it increased, their repurchase intentions decreased correspondingly. Strategic purchase intentions and revenge intentions increased regardless of positive and negative purchase situations, while purchase satisfaction mediates fair price perceptions and repurchase intentions. Copyright 2021 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Victor V.; Nathan R.J.; Fekete-Farkas M. Source A related resource from which the described resource is derived International Journal of Technology Marketing, Vol-15, No. 45718, pp. 223-265. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJTMKT.2021.118215" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJTMKT.2021.118215</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117576877&amp;doi=10.1504%2FIJTMKT.2021.118215&amp;partnerID=40&amp;md5=f7458f2d06037892aaf270b0b9dd05d4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117576877&amp;doi=10.1504%2fIJTMKT.2021.118215&amp;partnerID=40&amp;md5=f7458f2d06037892aaf270b0b9dd05d4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 1741878X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Victor V., Department of Economics, CHRIST (Deemed to be University), Hosur Road, Bangalore, India; Nathan R.J., Faculty of Business, Multimedia University, Melaka, Malaysia; Fekete-Farkas M., Hungarian University of Agriculture and Life Sciences, Godollo, 2100, Hungary Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consuming Identities in Foodways Description An account of the resource [No abstract available] Creator An entity primarily responsible for making the resource George N. Source A related resource from which the described resource is derived Economic and Political Weekly, Vol-57, No. 16, pp. 65-66. Publisher An entity responsible for making the resource available Economic and Political Weekly Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129119667&amp;partnerID=40&amp;md5=c21c98ee9335502291d0473cb039bcb0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129119667&amp;partnerID=40&amp;md5=c21c98ee9335502291d0473cb039bcb0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 129976 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant George N., Department of English and Cultural Studies, Christ University, Bengaluru, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis Subject The topic of the resource Bibliometric analysis; bottom of pyramid; consumer behaviour; content analysis; poor consumers Description An account of the resource The poor people segment has gained considerable scholarly attention, particularly after eight scholars established it as an untapped market. This study attempts to understand the nine consumption behaviours of a poor consumer. Therefore, we collate 384 scholarly papers indexed in the Scopus database, published during the period 19752020. Both evaluative and bibliometric relationship techniques, namely, Biblioshiny and VOSviewer, are utilized to understand the domains progress in the past 45 years. Besides this, content analysis is conducted via hand search to identify the most utilized research methods, popularly applied theories and most explored contexts. Results show that research in this field has grown exponentially, particularly after 2007, with research focusing on low-income consumers, bottom-of-pyramid consumers and mobile money users. The findings indicate this domain demonstrates skewed development, and there is a huge room for future studies. 2022 Fortune Institute of International Business. Creator An entity primarily responsible for making the resource Goel P.; Sharma N.; Saha R. Source A related resource from which the described resource is derived FIIB Business Review, Vol-13, No. 3, pp. 304-317. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/23197145221115794" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/23197145221115794</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138250629&amp;doi=10.1177%2F23197145221115794&amp;partnerID=40&amp;md5=1b055d271718da0703fc9eceae8cf0f1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138250629&amp;doi=10.1177%2f23197145221115794&amp;partnerID=40&amp;md5=1b055d271718da0703fc9eceae8cf0f1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23197145 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Goel P., Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, India; Sharma N., School of Commerce, Finance and Accounting, Christ Deemed to be University, Delhi NCR Campus, Uttar Pradesh, Ghaziabad, India; Saha R., SRM University, Haryana, Sonipat, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumption of antibiotics as self-medication from over-the-counter purchase: An empirical study Subject The topic of the resource Antibiotics; Over-the-counter drugs; Self-medication; Self-treatment Description An account of the resource Objective: The primary objective of this study is to find the reasons behind the practice of self-medication (SM) by the people with over-the-counter (OTC) drugs which are usually available in all medical stores. Methods: This article presents an empirical view of SM practice with OTC drugs. The research design of the study is descriptive, and the population of the study is customers who buy OTC drugs. The target population of this research is the common public who are all having the possibility to consume OTC drugs ever. The sampling technique used for this study is a systematic random sampling, and the sample size is 144. An instrument used for collecting data is a self-administered questionnaire and personal interview with the pharmacists. The data were analyzed using descriptive statistics. Results: The study results that most of the OTC customers consider SM is not a good practice, even though they practice SM of antibiotics in certain circumstances, due to reasons such as time-saving, convenience, cost saving, avoid waiting time to consult a doctor, easy and quick availability of antibiotics in neighbourhood drug stores, etc. Conclusion: The study concludes the reasons behind the SM practice and some remedies to overcome OTC drug-related problems from SM. 2017 The Authors. Published by Innovare Academic Sciences Pvt Ltd. Creator An entity primarily responsible for making the resource Arunkumar S.; Kumar Chandar S.; Vembu N.R.; Abirami G. Source A related resource from which the described resource is derived Asian Journal of Pharmaceutical and Clinical Research, Vol-10, No. 7, pp. 63-67. Publisher An entity responsible for making the resource available Innovare Academics Sciences Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2017-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.22159/ajpcr.2017.v10i7.18793" target="_blank" rel="noreferrer noopener">https://doi.org/10.22159/ajpcr.2017.v10i7.18793</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021712452&amp;doi=10.22159%2Fajpcr.2017.v10i7.18793&amp;partnerID=40&amp;md5=b434feec3aa1e35f9e4be0bd3b6b4df8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021712452&amp;doi=10.22159%2fajpcr.2017.v10i7.18793&amp;partnerID=40&amp;md5=b434feec3aa1e35f9e4be0bd3b6b4df8</a> Rights Information about rights held in and over the resource All Open Access; Hybrid Gold Open Access Relation A related resource ISSN: 9742441 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Arunkumar S., School of Management, SASTRA University, Thanjavur, 613 401, Tamil Nadu, India; Kumar Chandar S., Department of Management Studies, Christ University, Bengaluru, Karnataka, India; Vembu N.R., School of Management, SASTRA University, Thanjavur, 613 401, Tamil Nadu, India; Abirami G., School of Management, SASTRA University, Thanjavur, 613 401, Tamil Nadu, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Contemplating hair: Many shades of hair oppression in India Description An account of the resource What is it like to be a woman with wavy/curly hair in a country like India? Although hair stories are different for different women, one common hair story for all Indian women with wavy/curly hair is moments of insecurity regarding the normalcy and beauty appeal of their hair. Aside from the discrimination faced due to the texture of hair, Indian women also face restrictions and suffocations in terms of creative self-expression of hair. This chapter presents an overview of the hair culture in India from a historical perspective along with religious narratives. The nature of hair discrimination of women in India is discussed and the chapter also shed light on institutionalised illogical restrictions. The author's personal hair stories will serve as an example to underline the complexity of hair discrimination in India. 2024, IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Somashekar I. Source A related resource from which the described resource is derived Women of Color and Hair Bias in the Work Environment, pp. 33-49. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-8790-7.ch003" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-8790-7.ch003</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180026422&amp;doi=10.4018%2F978-1-6684-8790-7.ch003&amp;partnerID=40&amp;md5=4e8b4801d0191848ec685293871a3db0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180026422&amp;doi=10.4018%2f978-1-6684-8790-7.ch003&amp;partnerID=40&amp;md5=4e8b4801d0191848ec685293871a3db0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166848792-1; 166848790X; 978-166848790-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Somashekar I., Christ University (Deemed), India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Contemporary ethnobotany of pastoralism in semi-arid Deccan region-Koppal district, Karnataka, India Subject The topic of the resource Cattle forage; ethno-veterinary plants; koppal; pastoralism; semi-arid deccan region Description An account of the resource The aim of the current study is on ethnobotanical survey carried out in Koppal district of Karnataka, India. Study focused on exploration of traditional knowledge and pastoral practices of particular communities where livestock rearing activity is potent and use of ethnomedicinal plants in daily livelihood. The landscape was diverse in nature covering semi-arid to modest tropical climate, and unique topography encourage for wide range of vegetation useful for caters to feed the livestock. Methodology used for the study by participant observation, interviews, and transect walks, the study identified 48 plant species from 20 families, with Fabaceae and Poaceae being the most prevalent. These families play a vital role in providing nutritious fodder for livestock and sustaining pastoralists livelihoods. The study resulted pastoralists ethno-veterinary knowledge, where specific plants are used to treat cattle ailments and reflecting their deep understanding of traditional herbal remedies. However, the research finding revealed that some traditional knowledge may be diminishing with the younger generation, stressing the importance of knowledge preservation and transfer. The study underscores the potential benefits of integrating traditional practices with scientific research to optimize the selection and utilization of valuable fodder and veterinary plants. It is evident remarks to add up in the scientific data by collaboration between indigenous communities and scientific institutions for sustainable resource management. 2023, Indian journals. All rights reserved. Creator An entity primarily responsible for making the resource S.r S.; B.t M. Source A related resource from which the described resource is derived Medicinal Plants, Vol-15, No. 3, pp. 498-510. Publisher An entity responsible for making the resource available Indian journals Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.5958/0975-6892.2023.00050.3" target="_blank" rel="noreferrer noopener">https://doi.org/10.5958/0975-6892.2023.00050.3</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175204378&amp;doi=10.5958%2F0975-6892.2023.00050.3&amp;partnerID=40&amp;md5=f4b303a99ed8b30f5b38345a5fbd9ea8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175204378&amp;doi=10.5958%2f0975-6892.2023.00050.3&amp;partnerID=40&amp;md5=f4b303a99ed8b30f5b38345a5fbd9ea8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9754261 | LS; 2023-2024; Vol-2; 0013-0025 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant S.r S., Department of Life Sciences, Christ (Deemed to be University), Karnataka, Bengaluru, India; B.t M., Department of Life Sciences, Christ (Deemed to be University), Karnataka, Bengaluru, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Contemporary Indian Way of Settling Down: Emerging Adults Perspective Subject The topic of the resource career decision-making; education; emerging adults; migration; Settling down Description An account of the resource Settling down in India historically entailed a culturally constructed notion for individuals, focusing on marriage. An exploration of the modern Indian idea of Settling down was explored in light of the driving forces of globalization and increased migration. The current study explored the concept of Settling down among emerging adults aged between 18 and 29 years who had migrated within the borders of India for education or employment purposes. To this end, semi-structured interviews were conducted. The reflexive thematic analysis method was employed for analysing the data. Emerging themes unveiled that despite marriage being endorsed by a few of the participants, co-habiting relationships were convenient and burden-free. Employment, financial independence, and professional stability emerged as the primary markers of Settling down among migrant emerging adults. It was also recognized that migration had a critical impact on peoples decisions about settling down.. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor &amp; Francis Group. Creator An entity primarily responsible for making the resource Chakshu Narayan A.; Chakraborty R. Source A related resource from which the described resource is derived International Journal of Adolescence and Youth, Vol-29, No. 1 Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/02673843.2024.2364760" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/02673843.2024.2364760</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195697420&amp;doi=10.1080%2F02673843.2024.2364760&amp;partnerID=40&amp;md5=a0acc02435c29d24fd55e3a66c0c5176" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195697420&amp;doi=10.1080%2f02673843.2024.2364760&amp;partnerID=40&amp;md5=a0acc02435c29d24fd55e3a66c0c5176</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 2673843 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Chakshu Narayan A., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India; Chakraborty R., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India https://archives.christuniversity.in/files/original/e3d13455008808a8050b368a9b78d125.pdf 6627817ef1c1098273d0064a80b3abbe Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CONTENT ANALYSIS OF 6TH STANDARD SCIENCE TEXTBOOKS WITHIN ICSE BOARD ?? A HERMENEUTIC COMPARISON Creator An entity primarily responsible for making the resource BINDU JAYA LAKSHMI P Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived M A Education https://archives.christuniversity.in/files/original/e77d81cca2de5d6a74e5803f7e0a0a52.pdf d4202daea9b61da022737fb56f14d661 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA Creator An entity primarily responsible for making the resource V. Jaya Lakshmi Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers.