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                <text>CSR as an agent of financial stability: A use case of banking industry</text>
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                <text>The study was undertaken to examine the importance of corporate social responsibility (CSR) as an agent to improve the firm's performance and financial stability by enhancing goodwill and competitive advantage in the Indian banking industry. In the study, it has been hypothesized that CSR expenses have a positive relationship with financial stability. A correlation study has also been undertaken to determine any relationship among these variables, followed by a dependency regression test to show the levels of dependency of financial stability on CSR expenses and the Granger Causality test to find their causal relationship. The study has revealed a significant relationship between the financial stability variables and CSR expenses, and the Granger Causality level supports the findings.  2021 Ecological Society of India. All rights reserved.</text>
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                <text>Chaudhuri S.; Kumar S.</text>
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                <text>Indian Journal of Ecology, Vol-48, pp. 46-50.</text>
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                <text>Ecological Society of India</text>
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                <text>ISSN: 3045250</text>
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                <text>Chaudhuri S., Department of Economics, Christ (Deemed to be University), Ghaziabad, 201 003, India, School of Management, GITAM (Deemed to be University), Visakhapatanam, 530 045, India; Kumar S., Department of Economics, Christ (Deemed to be University), Ghaziabad, 201 003, India, School of Management, GITAM (Deemed to be University), Visakhapatanam, 530 045, India</text>
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                <text>CSR initiatives: A way of enhancing employees' wellbeing</text>
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                <text>Employees are seen as a valuable resource for assessing a business's competitiveness. Providing for their wellness, health, and running employee support programmes may increase their drive and commitment to the organization. This chapter will explain the role of CSR activities on employees' well-being, examine the impact of CSR activities on well-being of employees, and provide CSR strategies to maximize employees' well-being. A qualitative research technique was applied in this study. A systematic literature review was based on articles in national and international journals, magazines, working papers, etc. gathered and analyzed to achieve the research objective. The implementation of employees CSR activities has been significant, since employee health and wellness have a direct impact on the competitiveness of the business and have been a driving force behind employee's performance.  2024 by IGI Global. All rights reserved.</text>
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                <text>Srivastava A.; Pathania A.; Lehri B.P.S.</text>
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                <text>Impact of Corporate Social Responsibility on Employee Wellbeing, pp. 83-99.</text>
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                <text>&lt;a href="https://doi.org/10.4018/979-8-3693-3470-6.ch004" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-3470-6.ch004&lt;/a&gt;
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                <text>ISBN: 979-836933471-3; 979-836933470-6</text>
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                <text>Srivastava A., Christ University, India; Pathania A., Eternal University, India; Lehri B.P.S., Chandigarh University, India</text>
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                <text>Cu/Pd bimetallic supported on mesoporous TiO2 for suzuki coupling reaction</text>
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                <text>4-Nitrobiphenyl; Biphenyl; Cu/Pd-TiO&lt;sub&gt;2&lt;/sub&gt;; Heterogeneous Catalysis; Suzuki Reaction</text>
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                <text>Generally bimetallic catalysts are more superior to monometallic catalysts and provide a better platform for the development of novel catalysts with enhanced activity, selectivity, and stability. In the current work we have prepared Cu/Pd bimetallic supported on mesoporous TiO2 by hydrothermal method. The prepared system was characterized by various physico-chemical techniques such as XRD, TG-DTG, SEM, EDAX, BJH isotherm, and XPS. Thermal stability and complete electronic structure were identified from TG and XPS measurements respectively. The bimetallic system was found to be very active in Suzuki cross-coupling reaction using different substrates. The products were separated and purified by column chromatography and the resultant products were characterized thoroughly by 1H NMR, and FT-IR analysis.  Copyright 2018 BCREC Group. All rights reserved.</text>
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                <text>Mohan M.K.; Sunajadevi K.R.; Daniel N.K.; Gopi S.; Sugunan S.; Perumparakunnel N.C.</text>
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                <text>Bulletin of Chemical Reaction Engineering and Catalysis, Vol-13, pp. 286-294.</text>
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                <text>Diponegoro University</text>
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                <text>All Open Access; Gold Open Access; Green Open Access</text>
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                <text>ISSN: 19782993</text>
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                <text>Mohan M.K., Department of Applied Chemistry, Cochin University of Science and Technology, Cochin-22, Kerala, India, Department of Sciences and Humanities, Christ University Faculty of Engineering, Bangalore, Karnataka, 560074, India; Sunajadevi K.R., Department of Chemistry, Christ University, Bangalore, Karnataka, 560029, India; Daniel N.K., Department of Sciences and Humanities, Christ University Faculty of Engineering, Bangalore, Karnataka, 560074, India; Gopi S., Department of Applied Chemistry, Cochin University of Science and Technology, Cochin-22, Kerala, India; Sugunan S., Department of Applied Chemistry, Cochin University of Science and Technology, Cochin-22, Kerala, India; Perumparakunnel N.C., Department of Chemistry, Sree Narayana College, Kollam, Kerala, India</text>
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                <text>Bulletin of Chemical Reaction Engineering &amp; Catalysis, Vol.13, Issue 2, pp. 1-11, ISSN No. 1978-2993.</text>
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                <text>Mothi Krishna Mohan, K.R. Sunaja Devi, Nobi K Daniel, Sowmya Gopi, S Sugunan and Nikil Chandra Perumparakunnel</text>
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                <text>&lt;a href="https://ejournal2.undip.ac.id/index.php/bcrec/article/view/1393" target="_blank" title="Cu/Pd Bimetallic Supported on Mesoporous TiO2 for Suzuki Coupling Reaction" rel="noreferrer noopener"&gt;https://ejournal2.undip.ac.id/index.php/bcrec/article/view/1393&lt;/a&gt;</text>
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                <text>Krishna A.V.N., Computer Science &amp;amp; Engineering Department, Faculty of Engineering, Christ University, Bangalore, 560029, Karnataka, India; Narayana A.H., Electrical Engineering, Indian Institute of Technology, Indore, 453552, Madhya Pradesh, India</text>
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                <text>Non-Local Means algorithm (NLM) is a prominent image denoising algorithm. One of the major limitations of NLM algorithm and its variants is the time requirement. In this era of high performance computing, an efficient alternative to reduce the time complexity of any algorithm is its parallelization. In this paper, a parallelized version of basic NLM algorithm using CUDA architecture is proposed. The algorithm is developed on NVIDIA GeForce 940M GPU which follows Maxwell architecture with 3 SMs and 384 CUDA cores. Experiments are carried out using selected set of natural and medical images of various sizes. Our proposed parallelized version of NLM algorithm reduces the time requirement approximately by 50% in comparison to its basic version and also achieves comparable denoising performance in terms of PSNR, SSIM and FSIM evaluation metrics. The proposal is a model which can be customized for newer GPU architectures.  2020, Engg Journals Publications. All rights reserved.</text>
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                <text>All Open Access; Gold Open Access</text>
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                <text>Wahid F.F., Department of Information Technology, Kannur University, Kerala, India; Sugandhi K., Department of Information Technology, Kannur University, Kerala, India; Raju G., Department of Computer Science and Engineering, Christ (Deemed to be University), Bengaluru, India</text>
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                <text>Usha Dinakaran and Sushil Dwarkanath</text>
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                <text>Mitra S., School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Bangalore, India; Agrawal A., School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Bangalore, India; Joseph J.J., School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Bangalore, India</text>
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                <text>This chapter intends to investigate and present the possibility of utilizing artificial intelligence to transform the agricultural supply chain. The primary objective is to enhance efficiency, sustainability, and adaptability in response to a shifting climate and expanding global population. The results of this investigation provide significant and valuable knowledge for both new businesses and well-established corporations who have a vested interest in embarking on an intelligent and sustainable digital revolution within the agricultural sector and food supply chains. These findings present insights that can guide these enterprises in their pursuit of transforming their operations using technology to enhance efficiency, productivity, and sustainability. By harnessing the benefits offered by digitization, organizations operating within the agriculture industry will be able to streamline processes, optimize resource allocation, reduce waste, and improve traceability throughout the supply chain network while ultimately securing long-term success.  2024, IGI Global. All rights reserved.</text>
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                <text>Within the context of higher education, namely in microlearning and micro-credentials, the core principles of mindfulness, compassion, and Ubuntu play a pivotal role in instigating a significant and transformative shift in the educational landscape. Mindfulness practices enable the cultivation of engaged awareness in the current moment, while the cultivation of compassion enhances an individual's ability to empathize. Moreover, Ubuntu fosters a sense of connectivity among individuals. Integrating these elements within the educational curriculum, pedagogical strategies, and cultural customs fosters comprehensive growth, moral progress, and interconnectivity. It facilitates the development of individuals who exhibit social responsibility and empathy and provides a comprehensive foundation for leadership. The successful application of educational practises requires the integration of many strategies, which in turn facilitates substantial and compelling growth.  2024, IGI Global.</text>
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                <text>Singha R., Christ University, India</text>
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                <text>This study employed a comprehensive research strategy utilizing both online and offline methodologies to gather insights from 278 female media professionals in Karnataka. The survey, conducted from May 2023 to October 2023, encompassed a substantial timeframe, allowing for a thorough data collection process and the observation of potential variations over the months. The self-esteem scale and workplace communication behaviour inventory scale were employed for the data collection. All correlations were statistically significant affirming the reliability of these associations. Linear regression analyses further elucidated the relationships between self-esteem and specific workplace behaviours.  2024 by IGI Global. All rights reserved.</text>
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                <text>Cognitive Behavioral Neuroscience in Organizational Settings, pp. 65-82.</text>
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                <text>Kunnumpurath B., Christ University, India; Prasad A., Chinmaya Vishwa Vidyapeeth, India; Menon V.A., Kristu Jayanti College, India; Thomas J., Kristu Jayanti College, India</text>
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                <text>Cultural Constraints and Empowerment: A Study of Kudumbashree in Kerala</text>
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                <text>Women empowerment occupies the centre of discussions of social development and is carried by UNDP (United Nations Development Programme). It continues to be highly debated and contested. Different scholars have defined empowerment in a different ways depending upon the contextual variations. The study seeks to present varied theoretical perspectives on empowerment and reinforce them with current empowerment practices in Indian settings. Based on relevant literature on empowerment, an attempt has been made here to examine the definitions and its cultural and contextual variations. This provides a linkage between theory and practice of empowerment in Indian society. An ethnographic study of Kudumbashree, a women organization in Kerala is been carried out where the contextual variations of empowerment is covered. Women empowerment has multiple implications for patriarchal surroundings and has possessed problems in re-engaging with structural inequalities like caste and class identities of women. All these create a plethora of problems to Indian society and empowerment among women helps in solving and eradicating such problems. Hence the study attempts to find out how Kudumbashree negotiates the contextual and structural issues of women empowerment. The problems faced by women tend to increase day by day and studying topics likes these helps in minimizing it thereby providing a better understanding about the concept of women empowerment. The researcher concludes the study by mentioning the contextual and dynamic variations of empowerment. There is no universally accepted definition for empowerment where it varies according to the subjective locations of individuals. For instance; empowerment for a woman in a scheduled caste or lower caste women varies to that of upper caste women.</text>
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                <text>CULTURAL EDUCATION THROUGH CARTOONS</text>
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                <text> H.J  Shreya</text>
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                <text>Children grow up watching cartoons. Animated characters live in our minds, entertaining us as well as creating a fictional world in our minds. Various cartoons have been made in India based on Indian cultural background such as Amar Chitra Katha, Shri Krishna, Vikram Betal and so on. The aim of this study is to find out whether it is possible to educate children regarding culture through the medium of cartoons. This study also attempts to find out which cartoon based on Indian culture is most preferred by children and why. In addition, this study tries to analyze the benefits that children gain by watching cartoons based on Indian culture, the effects they create on children studying in second, third and fourth standard and also tries the kind of image of Indian culture generated through these cartoons. The preferred method for research is Quantitative analysis including questionnaires and the preferred sample size is 120 children from Bangalore.</text>
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                <text>Cultural Expression of Anxiety Symptoms in Kannada Language: A Qualitative Study</text>
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                <text>Background: In anxiety disorders, culture is important in symptom presentation and help-seeking. Most tools for anxiety disorders are not validated in India and thus might not capture culture-specific aspects of anxiety. This study aims to identify and generate culturally specific terms to describe symptoms of anxiety as part of the development of the Kannada version of the Panic and Anxiety National Indian Questionnaire (PANIQ). The PANIQ is a tool under development to identify anxiety and panic in Indian settings. Methods: This study used qualitative methods like focus group discussions (FGDs) and in-depth interviews (IDIs) to identify and generate items related to anxiety and panic in Kannada from stakeholders like individuals with anxiety disorders, their caregivers, healthcare workers, and mental health professionals who treat individuals with anxiety and panic disorders. Five FGDs (n = 28), one triad (n = 3), and 34 IDIs (n = 34) were conducted. Results: The mean age of the participants was 38.9 (standard deviation: 12.28) years; 57.1% were from rural areas. We generated 615 Kannada items. These were classified into 21 domains and facets. Items in domains like Somatic symptoms, Fear, and Impairment in day-to-day life were higher than those noted in existing tools for anxiety that focus more on cognitive symptoms of anxiety. Conclusions: This study generated culturally specific items of anxiety through a qualitative process of tool development incorporating subjective experiences of persons with anxiety disorders and other stakeholders. This is among the first steps toward the development of PANIQ.  2022 The Author(s).</text>
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                <text>Sowmya H.R.; Ghani S.; Sreedaran P.; Sahu M.K.; Mysore A.; Sharan P.</text>
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                <text>Indian Journal of Psychological Medicine, Vol-45, No. 5, pp. 496-502.</text>
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                <text>&lt;a href="https://doi.org/10.1177/02537176221140742" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1177/02537176221140742&lt;/a&gt;
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                <text>Sowmya H.R., St. Johns Research Institute, Karnataka, Bangalore, India; Ghani S., Christ University, Karnataka, Bangalore, India; Sreedaran P., Dept. of Psychiatry, St. Johns Medical Hospital, Karnataka, Bangalore, India; Sahu M.K., Dept. of Psychiatry, Pt. J.N.M. Medical College, Karnataka, Raipur, India; Mysore A., Dept. of Psychiatry, St. Johns Medical Hospital, Karnataka, Bangalore, India; Sharan P., Dept. of Psychiatry, All India Institute of Medical Sciences, New Delhi, India</text>
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                <text>Cultural Memory In The Captivity Novels of NA D'Souza Alan Machado  </text>
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                <text>Captivity novels are stories of men and women who were abducted and forcibly taken as captives and subjugated to slavery, usually for religious or political reasons. The research
critically engages the captivity novels of Na DSouza and Alan Machado, which vividly evoke the harrowing captivity experience of Mangalore Konkani Catholic community during Tipu Sultans regime. It is alleged that Tipu, after the Second Anglo-Mysore war, wreaked vengeance on Konkani Catholic Christians on suspicion for betraying him and supporting the
British. After two hundred years of great silence, the struggle for identity and the quest for history led the post-conflicting community to articulate the contents of the archives into the
fabric of a literary composition. The literary works of DSouza and Machado are an essential bridge between generations problematizing history and memory illustrating the events of Great Captivity. The captivity narratives are cultural artefacts of memory that present alternative history of the Mysore Kingdom and revive the memories of the captivity experience of Mangalore Konkani Catholic Christians. The memories of the miseries revived in the writings of DSouza and Machado at the beginning of the twenty first century from the victims point of view expose the gaps in the official records of the Mysore Kingdom and emphasise the community's resilience and cultural significance. These narratives constitute the melancholic representation of the traumatic experience of the community and enable the community of the sufferers to re-live the torments which in turn act as a therapeutic agent. Thus, the imaginative recount of the Great Captivity by DSouza and Machado in the form of novels using memory as a tool challenge the historical construct and call for a legitimate space for the vanquished version in the construction of history.</text>
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                <text>Philomena, V A, Sonia</text>
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                <text>Christ(Deemed to be University)</text>
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                <text>Pinto, Anil Joseph</text>
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                <text>&lt;a href="http://hdl.handle.net/10603/569998" target="_blank" rel="noreferrer noopener"&gt;http://hdl.handle.net/10603/569998&lt;/a&gt;</text>
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                <text>Cultural Politics of sports and nationalism in indian popular cinema  </text>
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                <text>The idea of India does not naturally happen. Like Benedict Anderson points out in his Imagined Communities, the media plays a huge role in ensuring that the public upholds certain notions of the nation. So, the imagining of a nation into existence as well as the sustenance of the collective are media-enabled. If print media had influenced people to envisage a nation by narrativizing a cultural commonality within members of a particular political setup in a particular geography (as in the case of 19th century Europe), the part played by popular cinema in independent India in feeding the imagining of Indianness cannot be considered less significant. Cinema texts based on war, terrorism, partition, etc. lend themselves for a nationalist treatment. Sports-themed Indian popular cinema too chooses to establish a marriage of convenience with nationalism. While sports and nationalism right from the first decade of the 20th century have had a history of helping each other thrive, - owing to nationality-based participation in Olympics and a similar format adopted by most other global events - it is in the 21st century that Indian Popular Cinema started exploiting the sports-nationalism relationship for its own progress. This research studies the discourse on Indian nationalism that three sports-themed texts of Indian popular cinema offer. Apart from proving to be huge box office hits, Lagaan: Once Upon a Time in India, Chak De! India, and M S Dhoni: The Untold Story offer a lot for culture and nation theorists to ponder upon.</text>
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                <text>M M, Padmakumar.</text>
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                <text>Christ(Deemed to be University)</text>
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                <text>Murthy, Sushma V.</text>
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                <text>Open Access</text>
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                <text>&lt;a href="http://hdl.handle.net/10603/423342" target="_blank" rel="noreferrer noopener"&gt;http://hdl.handle.net/10603/423342&lt;/a&gt;</text>
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                <text>Cultural Politics of sports and nationalism in indian popular cinema /</text>
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                <text>CHRIST (Deemed to be University)</text>
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