21 20 11858 https://archives.christuniversity.in/files/original/878fe57ed144df11c34df2400a56b2d6.pdf 9dc23fce7960f02fafacf17314734015 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Comprehensive Study On The Consumer Preferences Towards Online Marketing In Consumer Goods Creator An entity primarily responsible for making the resource .G Tejashwini Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Commerce Description An account of the resource Online Marketing has become an integral part of peoples lives in recent years. Currently as per the developments that have taken place due to the improvements and importance that has been created by online marketing has covered each and every type of business sector. The purpose of the study is to examine the preferences of consumers towards online marketing and how it varies across different age group, income levels and across gender. This study is conducted with the help of 300 sample data collected from the working population of Bangalore city. To analyze the collected data, the statistical tools like Pearsons correlation, Posthoc ANOVA test and Scheffes and Tukey,s test has been used. This study found that male consumers are more influenced in purchasing products online then female consumers. https://archives.christuniversity.in/files/original/b644fb81ab65a2d68eb520c93a4d8b60.pdf 5b78e1597a51c19c348f4cc9be8837f6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A comparative study on Personality Traits and Optimism among Women Employees and Women Entrepreneurs Creator An entity primarily responsible for making the resource Arvind Tripti Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Management Studies Description An account of the resource This study is an attempt to contribute afresh with a perspective to the field of organization behaviour and psychological resource development with special reference to optimism (success/ lack of success) factors and big five personality traits among women employees and women entrepreneurs. This study provides more insight into the psychological profiles of female employees and entrepreneurs. Success/ lack of success factors and big five traits affects work choices, career choices, retirement choices, and marital choices. Women can be prepared and trained to be successful employees for both large and small organizations. The future policy making agencies can learn lessons to make meaningful plans and policies to prepare future generations for the future challenges of entrepreneurship. Policy makers can promote entrepreneurship through SMEs to strengthen future economy of the nation. This would help to increase the awareness of both educationists and students to follow entrepreneurial careers in the times to come. This study will help to understand entrepreneurial personality traits to carve and trained future entrepreneurs. The pedagogy institutions can train and carve leadership style and success factors amongst future women entrepreneurs. Short training interventions can be designed to develop positive psychological resource capacities which involves training the employees in set goals and engage in contingency planning to overcome potential obstacles. This training will lead to optimistic style and pessimism can be avoided.These activities and exercises also trigger self confidence among these employees. This also facilitates their emotional and behavioural adaptation at workplace. Hence the level of employees psychological capacities will increase.. 100 women employees from 5 employment sectors and 100 women entrepreneurs from 5 different sectors were the surveyed for the study. The sectors used for the study were manufacturing, IT services, services, trading and professionals.For employees sample was drawn from executive, sr.executive, assistant managers and manager??s level.The type of the organization studied were proprietorship, partnership, private limited and public limited. The tools used for the study are: 1. Optimism: Attribution of success and failure inventory- ASUFA-G. This is the inventory developed by Uday Paareek. It has got eight dimensions developed by Weiner 1974 and Seligman 1991. 2. Big Five Personality tool developed by psychologists John, Donahue and Kentle in 1991. It has got five dimensions. Major findings of the study 1. The study found that there was no relationship between big five personality traits and success and lack of factors among women employees. 2. The research revealed that there was significant relationship between big five personality traits and success and lack of success factors among women entrepreneurs. Extraversion was positively correlated with self directedness, self confidence and group directedness and negatively correlated with compliance. However the highest significance being compliance which is negatively correlated and the lowest being group directedness It was found that agreeableness was positively correlated with optimism and hope . The highest relationship being optimism and lowest positive relationship being hope. It was found that conscientiousness was positively correlated with self directedness optimism self confidence and hope and negatively correlated with fatalism. The highest significance being self directedness and lowest being fatalism which is negatively correlated. 3. The study conducted revealed that among big five personality traits it was found that extroversion and conscientiousness significantly influenced the lack of success factors among women entrepreneurs however the significance is negative. 4. It was found that the big five personality traits significantly influenced success factors among women entrepreneurs. Among these extraversion and conscientiousness positively influenced the success factors. The highest influence was conscientiousness followed by extroversion. 5. Very interesting observation was that there was no significant influence of big five personality traits on success factors and lack of success factors among women employees. 6. The findings revealed that no significant difference was found with the success factor self directedness, optimism, hope and lack of success factor fatalism, pessimism, among women employees vs. women entrepreneurs. 7. It was found that women entrepreneurs have higher group directedness and compliance compared to women employees. Whereas, in self confidence, women entrepreneurs are more confident when compared to women employees. 8. The study revealed an interesting facet that there was significant difference with neuroticism, extraversion and openness to experience between women employees and women entrepreneurs. Extraversion and openness to experience was more with women entrepreneurs compared to women employees and neuroticism was more with women employees compared to entrepreneurs. https://archives.christuniversity.in/files/original/9cd3e2a065758d6c8122095622e67208.pdf 42756a5cf5174149cb2c54d6987c58ba Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource NEWCOMERS SATISFACTION IN RELATION TO ORGANIZATIONAL CULTURE SOCIALIZATION AND SELF-EFFICACY OF EMPLOYEES IN INFORMATION TECHNOLOGY SECTOR Creator An entity primarily responsible for making the resource Vedasnata Srividya Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Management Studies Description An account of the resource Rapid growth in IT sector poses unprecedented challenges to HR practices in organizations, which are primarily driven by constant pressure to recruit suitable candidates, meet the expectations of the new entrants and to reduce attrition. Some of the typical HR challenges faced by the rapid growth sectors are the expanding job demands that impact the structure and culture of the organization, the large recruitment of the new entrants and systematized induction training demands. In this dissertation, the focus is on understanding the socialization tactics of the new entrants in IT sector in terms of their role orientation, adjustment, organizational culture, self-efficacy and the overall satisfaction. Organizational Socialization of new employees has always been a critical process for most of the organizations. Over the years multiple aspects of socialization have been studied and the research on socialization has viewed it from multiple perspectives. Initially it was viewed as the process through which organizations acculturate the new entrants. However much of the recent research view it as a learning process in which the entrants role is much more important and organizations can only manage that process. The importance of socialization in organization needs to be overemphasized, as it is one of the essential components of building and maintaining organizational culture. The aspect of understanding organization culture is not a very new phenomenon but in most of the Indian organizations this study has not got momentum. Self-efficacy refers to ones personal belief regarding how capable one is in controlling events and situations in ones life, such as performing or completing specific tasks and behaviours. Socialization research has been conducted in several contexts. However, the context of IT sector has mostly been neglected. In the context of India there hasnt been much study. The lack of research this context coupled with contextual features of IT sector, which indicate greater new entrants self-efficacy with respect to their socialization tactics, has been the prime motive for this study. From such an interactionist perspective, it is necessary to investigate how both individual and organizational factors combine to influence (1) newcomers' subsequent adjustments to organizations (2) their role behaviours and (3) moderating effects of self-efficacy. The purpose of this study is to address these issues. The dependent variable is newcomers adjustment which is measured in terms of role outcomes such as role orientation, role conflict, role ambiguity and personal outcomes such as commitment to organization, intention to quit and job satisfaction. Independent variable is socialization tactics (collective vs. individual; formal vs. informal; investiture vs. divestiture; sequential vs. random; serial vs. disjunctive and fixed vs. variable). The moderating variables are demographic components such as gender, age, qualification, marital status, zone from where respondent has completed highest education, work-experience duration, number of past job experiences newcomers have and their future career choices. This study viewed socialization from an interactionist perspective and has investigated the link between socialization tactics and new entrants satisfaction. This study generated responses from newcomers having not more than 18 months of work- experience in a particular organization. The research includes responses from IT sector in Bangalore. A detailed standardized Questionnaire was adapted to be used as an instrumentation tool. The questionnaire was completed by 306 respondents using convenient sampling technique. The statistical techniques adopted are Cronbachs alpha reliability test, Descriptives (means and standard deviations), Percentile Quartile, Bivariate Correlations and ANOVA. Seven hypotheses were tested and analyzed. Innovative role orientation has a significant correlation with sequential random, serial disjunctive and fixed variable. A high score on orientation indicates an innovative role orientation in which a new entrant attempts to alter procedures for performing a role, the purpose of role itself, or both. There is significant influence of sequential random tactic followed by formal informal on the role orientation of the employees. In previous studies it was observed that invidualised tactics was positively correlated to innovative role orientation. But in current study the researcher found that institutionalized tactics were positively correlated to innovative role orientation. There is no significant influence of organizational culture on the satisfaction of the newcomers. The detailed findings, conclusions, and suggestions for further research have been discussed. Key Words: Organizational culture, Newcomers socialization tactics and Self-Efficacy https://archives.christuniversity.in/files/original/2cb1b9bbea29bd21d1e11b4ed17031f8.pdf e3e14c93ade1e93adfa747d1f1a39835 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Adoption of Digital Technologies in Channel Management of Indian Pharmaceutical Industry Creator An entity primarily responsible for making the resource Zoher H Ghadially Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Management Studies Description An account of the resource The main thrust of this research is in the area of adoption of digital technologies in channel management of pharmaceutical industry in India. The Indian pharmaceutical industry is making rapid strides in the past decade, and is recognised internationally .However, the adoption of electronic methods like the internet, extranet, barcoding, digital data bases, e-payments, RFID and others are only at a nascent stage. This inertia is likely to affect the growth projectile of the industry. The international stature which the industry is acquiring will be at stake. The study attempts to assess the current status of adoption of digital technologies with particular reference to contributing factors that can trigger rapid growth. It assesses the respondents expectation of the benefits of digital adoption. It also deals with the factors which will help the industry to transit from legacy systems to digital technologies. This information was obtained through structured questionnaire administered to respondents who had experience in the distribution aspects of the Indian pharmaceutical industry. The research revealed that although implementation of electronic methods was at an early stage, the expectation regarding the benefits of employing this technology was high. The study also found that some of the tools which were necessary to transit from legacy systems to digital technology were in a nascent stage of its use. https://archives.christuniversity.in/files/original/4f64b36d54771f48cfba9ca8f4bd01ee.pdf 98e1a2006d4be3039739538e05402f82 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Study on Identifying Causes for Non Institutional Deliveries among Beneficiaries of National Rural Health Mission Creator An entity primarily responsible for making the resource B Karthik Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Social Work Description An account of the resource With the aim of ??Health for all and Health everywhere??, several health programs have been launched in the country and worldwide. National Rural Health Mission has been started in the country as well as Karnataka in order to improve our health care delivery system with a strong focus on improving health outcomes especially among women, children and vulnerable population. Bringing healthcare to the door steps of the poor rural population is one of the criticisms under National Rural Health Mission. The main goal of National Rural Health Mission is to bring down maternal mortality and infant mortality by promoting 100% institutional deliveries, this is also above goals of millennium development goal 2015. To reach this goals holistic approach is necessary. In Karnataka under National Rural Health Mission, many programs implemented in order to improve the health status of women and children. The programmes are Janani Suraksha Yojana, Prasuthi Arike, Thayibagya, 108 ambulance services, asha workers for every 1000 population and 24/7 Primary Health Centers have been initiated to promote institutional deliveries and to reduce maternal and infant mortality. Apart from the above programmes mother and child tracking system has been introduced in National Rural Health Mission in order to ensure 100% registration of pregnant women and status to ensure institutional deliveries of pregnant. Taking this as a background the study on ??Identifying Causes for Non- Institutional Deliveries??, was taken of by the researcher for identifying the researcher for identifying the reasons for Non-utilization of benefits provided by Government. There is increase of health services in terms of infrastructure, man power, drugs and equipment increase of health institution and other resources. Even though all health facilities are provided, the community is yet to encash the same due to several socio-cultural factors.This study encompass on religious, cultural, economical, infrastructural, medical causes/reasons for non-acceptance of Institutional deliveries which is critical for safe motherhood and child survival. Keywords: Non-institutional delivery, National Rural Health Mission, Pregnancy. https://archives.christuniversity.in/files/original/6fff418f94fde322a30774096abd5ab4.pdf 382d7fa9fd9937420b6766f54a32094c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE ROLE OF STAKEHOLDERS IN RURAL TOURISM- A CASE STUDY ON KUMBALANGI VILLAGE TOURISM PROJECT Creator An entity primarily responsible for making the resource Ann Joe Mary Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Tourism Description An account of the resource Taking the road less travelled is one of the more interesting ways to travel as it allows a true glimpse into the truths of a culture. Fortunately for the travellers of today taking the road less travelled is a lot easier than strapping on a backpack and venturing, with only a prayer and hope, into the great unknown with all its variables and discomforts. Rural Tourism is a concept that has revolutionized the tourism industry and for the tourists it has opened a world of new possibilities. Rural Tourism is the cultural equivalent of ecotourism; while the latter is concerned with the preservation of the environment, the former is concerned with preserving and showcasing a ??slice of life- glimpse of a traditional way of life. A National Tourism Policy was introduced in 2002, with rural tourism identified as a focus area to generate employment and promote sustainable livelihoods in the rural areas. While in the initial two years of the scheme, only physical infrastructure (hardware) development activities were taken up under the scheme, from the year 2004-2005 capacity building (software) activities were also taken up. Kumbalangi, a small fishing hamlet based in Kerala was selected by the Government of India to launch its rural tourism project in the year 2003. As of today, there are 36 rural tourism destinations recognised by the Government of India. This study is an attempt to analyse the impacts and measure the perceptions of some of the principle stakeholders involved in the rural tourism project at Kumbalangi. This study focuses on the prime stakeholders namely the local community, local establishments and the Village Panchayat at Kumbalangi to understand the impacts of practising tourism alongside their traditional occupations and the benefits that rural tourism offers to them. It also studies the perception and attitude of tourists regarding the facilities and amenities available at the destination. Both primary as well as secondary tools for data collection were used. Four sets of questionnaires were used for the study. Two structured five point scale questionnaires were administered to the local community and owners of local establishments of Kumbalangi. A semi-structured questionnaire was administered to the tourists. The Panchayat officials were administered an unstructured questionnaire. The data obtained from the questionnaire was analysed by using various statistical tools such as correlation and ANOVA. The findings indicated that most of the stakeholders involved in the rural tourism project had a positive approach towards the project. https://archives.christuniversity.in/files/original/ac8a24221f7c4ef7560ce8b6fb9f03b4.pdf 6171d5d6ae123698d0656cc154ed2820 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource STATUS OF WOMEN IN FAMILY: A STUDY AMONG WOMEN WORKERS OF ORGANISED AND UNORGANISED SECTORS IN URBAN BANGALORE Creator An entity primarily responsible for making the resource VASUDEV ROMICA Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Sociology Description An account of the resource This is a study conducted amongst working women of the Organised and Unorganised sector in Urban Bangalore. It is an attempt to understand the status of working women within their family by looking at their involvement in key decision making areas. The key areas that have been identified are distribution of household duties and money related decisions. Patriarchal traditions divide household into two domains the female and male domains. The female domain includes household responsibilities like child care, cooking and cleaning that belong to the woman of the house while the male domain includes money related issues where men are the primary breadwinners and decision makers at home. The study looks at the aspect that despite contributing to the family income, working women have very little involvement in the key decisions of the family. The topic of the study has been crystallised after conducting informal discussions with working women of Organised and Unorganised sectors. During the discussions women stated that even though they are working and making contribution to the household income, they do not feel a part of the key decision making areas within the household. The topic of this study has been chosen to clearly understand the role of working women in decision making at home. The two sectors have been chosen to understand the difference in the attitudes of women working in both sectors given the disparity in the level of their income. Random sampling method has been used to select the samples. The total sample size is 129, 66 from Organised sector and 63 from Unorganised sector. The area chosen for data collection from the Organised sector is software firms, apparel firm, educational institutions, insurance firms and banks. In the Unorganised sector the area chosen for the study is Rajendra Nagar, Koramangala in close vicinity to National Games Village, a residential complex. The respondents work as domestic cleaners and housekeeping staff in National Games Village. Primary data has been collected using questionnaire method substantiated by the case study method. The questionnaire had 58 questions along with four case studies. There are four case studies which focus on the involvement of working women from Organised and Unorganised sectors in decision making within the family to get a better understanding of their day to day lives. The findings of the study are discussed in this dissertation. https://archives.christuniversity.in/files/original/1bf28fea3b94a78ce7e729746cb001a6.pdf 2d4c9a28e98d784fa4983760341710b3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource WOMEN, EDUCATION AND EMPOWERMENT: A STUDY IN RURAL KARNATAKA Creator An entity primarily responsible for making the resource JOSEPH TRESA Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Sociology Description An account of the resource In most of the developing countries education among women has been accorded a low priority. The norms of gender behaviour and the perceived domestic and reproductive role of women which was remarkable stable over a period of time have adversely affected the womens education. In addition, forces like negative social attitude, prejudices, restrictions and beliefs also contributed to keep women out of education field. The only goal placed before a woman was to train themselves to be good housewives. It was only after Independence that female education gained importance and led to changing traditional attitudes within family and the society. However, the fact that one amongst the major and fundamental problem for women in India is the high percentage (75%) of illiteracy. A considerable literacy gap still exists between men and women even after 65 years from Independence. As a result, women have been exploited and deprived of their rights and prevented from the process of empowerment. In Indian society, gender bias is compounded by discrimination and prevents women from receiving the education, access to training, health services and so on. Hence, it is imperative to study the educational status of women with respect to the factors contributing and to assess the level of empowerment on some selected domains as a result of education that they pursued. The present study is one amongst such modest attempts to understand the interrelationship between education and empowerment among women, particularly in rural areas. A total of 170 women from Dimbala of Kolar District in Karnataka were selected. All they were approached with the help of a Structured Interview Schedule. Generalization arrived through the study has been discussed in this Dissertation along with some important findings to find the possible means to empower women through education. https://archives.christuniversity.in/files/original/75a06882115fa941951f4ee5cc13226a.pdf 5b5ad872b0b7fa67ab1e32f0c0768bcf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE INFLUENCE OF HYPNOTIC RELAXATION ON STRESS AMONG BSc. NURSING STUDENTS Creator An entity primarily responsible for making the resource V. VERGHESE SALY Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived Psychology Description An account of the resource The study aims to understand the influence of hypnotic relaxation on stress among BSc. Nursing Students. It tries to find out whether hypnotic suggestions can be useful in dealing with stressful events in their hospital and study level experiences. Convenience sampling technique was employed. The GHQ -12 was administered as a screening tool to the 1st and 2nd year nursing students from NIMHANS. 60 BSc. nursing students were selected after GHQ screening. These 60 participants responded as having high perceived stress and divided into two groups. The experimental group had 30 participants and control group had 30 participants. Post assessment indicated that the experimental group who were provided with regular hypnotic relaxation had significantly reduced their perceived stress. Key Words: Hypnotic Relaxation, Stress, BSc. Nursing Students. https://archives.christuniversity.in/files/original/4c3d92142bbec08893fa11738d495025.pdf 8e3219d01d2cbd7ecf9f30acfaa1959e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analytical Studies on Metal Complexes in Solution Creator An entity primarily responsible for making the resource S. Iyer Vidhya Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Chemistry Description An account of the resource Analytical chemistry is the study of separation, identification and quantification of the chemical components of natural and artificial materials. Mainly analytical chemistry deals with quantitative and qualitative analysis. It has applications in chemistry, biochemistry, biology, geology and other sciences and also in industries. Many analytical methods occupy a unique position because of its simplicity, less expensive instrumentation, high sensitivity and selectivity. A great development in spectrophotometry is based on development and measurement of colour. Molecules which do not give colour by themselves develop appreciable colour on reaction with chromogenic reagents and provide a method of analytical determination of molecules. So efforts are being directed towards finding suitable reagents, which have characteristic absorption with metal ions in spectrophotometric analysis. Molybdenum and vanadium are important elements both for industry and for biological systems The simultaneous determination of these metal ions in various samples are of great importance. Therefore efforts are being directed towards finding suitable reagents, which have characteristic colour reactions with microgram amounts of metal ions of interest for spectrophotometric analysis. Salicylaldehydep-chlorophenyl thiosemicarbazone(SAPCPTSC) as a chromogenic reagent for the extractive spectrophotometric determination of Vanadium(V) and Molybdenum(VI) is presented in this study. The reagent SAPCPSC gave instantaneous and stable yellow colour with Vanadium(V) and Molybdenum(VI) in the acidic pH range. The colour reactions in detail has been explored and the possibility of spectrophotometric determination of the micro amounts of vanadium(V) and molybdenum(VI) is established with necessary conditions. The stoichiometry of the complex is established by Jobs method of continuous variation and confirmed by mole ratio method. The stability constant, the standard deviation and the coefficient of variations are reported. Derivative spectrophotometry enables the exact determination ?maxof this type of metal ions. Molar absorptivity, Sandells sensitivity and quantitation limit values show that the proposed method is highly sensitive. The coloured species were stable over several hours making the method practicable. Many cations and anions do not interfere with the determination even if they are present in excess. Surfactants have the ability to solubilise a water insoluble complex or ligands and so micellar medium has also been employed so as to avoid the use of toxic organic solvents. The proposed method has been successfully applied for the determination of molybdenum and vanadium in steel samples.KEY WORDS: Salicylaldehydep-chloroanilinethiosemicarbazone, vanadium, molybdenum, derivative spectrophotometry, micellar medium, simultaneous determination. KEY WORDS: Salicylaldehydep-chloroanilinethiosemicarbazone, vanadium, molybdenum, derivative spectrophotometry, micellar medium, simultaneous determination. https://archives.christuniversity.in/files/original/a6a52da649ef5fbb114ec5b3c2e33a05.pdf 3fc06338c73731186bdc8ea0f91c1fdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A STUDY ON QUALITY OF LIFE OF PERSONS WITH SPINAL CORD INJURY Creator An entity primarily responsible for making the resource Shankar. B G Ravi Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Social Work Description An account of the resource The aim of present study is to assess the Quality of Life (QOL) of persons with spinal cord injury (SCI) in relation to physical health, psychological health, social relationship, and environmental dimensions with orientation to Indian context. The objectives of the study was to describe the Socio demographic and clinical profile of respondents, to measure the Quality of life of persons Spinal Cord Injury and to evaluate the relationship between socio demographic data, clinical data and Quality of Life dimensions among persons with Spinal Cord Injury. Universe of the study was individuals with spinal cord injury from different states of India. Sample Unit was Patients with spinal cord injury admitted as inpatient under the Department of Physical Medicine and Rehabilitation, St Johns National Academy of Health Sciences, Bangalore. A total of 40 subjects were participated in the study. It has been considered the Descriptive research design for the study. Purposive sampling design was selected. Tools administered were Socio Demographic Data Sheet, Clinical Data Sheet and WHOQOL - BREF Scale (26 Item Questionnaire). Results confirmed that mean score on Quality of life of the respondents with regard to their Physical health, Psychological health and social relationship domain was at moderate level, whereas mean score on Quality of life of respondents in relation to their environmental domain was found at lower level. Majorly findings of present study also demonstrated that there was no significant difference in quality of life between different Age groups, Marital status, different Education levels, duration of Rehabilitation, Type of treatment (Surgical/ Non surgical) and between people with Paraplegia, Tetraplegia and Non Traumatic Paraplegia (p >0.05), while there was significant difference in quality of life between Male & Female, Duration since injury, Post injury Occupation status & Post injury monthly income status (p < 0.05). The study finding suggest that comprehensive rehabilitation program team professionals need to incorporate some more appropriate interventions & remedial procedures which can enhance the quality of life of persons with spinal cord injury in relation to physical health, psychological health, social relationship and environmental dimensions. In addition government has to modify policy and develop new projects/ programs in the interest of enhancing quality of life in relation to environmental dimensions of persons with spinal cord injury. https://archives.christuniversity.in/files/original/1348a12868fd031b277261b1ea8be95d.pdf d98099324fcd8715a41d0f62f3829daf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource EFFECT OF INTERNAL HEAT GENERATION ON THE ONSET OF RAYLEIGH-B??NARD- MARANGONI MAGNETO CONVECTION IN A HORIZONTAL LAYER OF FLUID WITH SUSPENDED PARTICLES Creator An entity primarily responsible for making the resource B.N RADHA Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Mathematics Description An account of the resource The effects of internal heat generation and magnetic field on the onset of Rayleigh-B??nard-Marangoni convection in electrically conducting Micropolar fluid are studied using the Galerkin technique. In the case of Rayleigh??B??nard convection, the eigenvalue is obtained for rigid-free velocity boundary combinations with isothermal and adiabatic on the spin- vanishing boundaries. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed. In the case of Marangoni and Rayleigh-B??nard-Marangoni convection the eigenvalues are obtained for an upper free / adiabatic and a lower rigid / isothermal boundaries. The microrotation is assumed to vanish at the boundaries. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed and their comparative influence on onset is discussed. The problem suggests an elegant method of external control of internal convection. https://archives.christuniversity.in/files/original/64db7942bc0538a68ebeab4980ec7011.pdf 1abbb9bc79fccf2e274e3dd879065293 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource STUDY OF BOUND AND CONTINUUM STATE BETA DECAY RATES OF A FEW BARE NUCLEI Creator An entity primarily responsible for making the resource SEKHAR ASWIN Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Physics Description An account of the resource Beta decay is one of the most widely studied research problems in nuclear physics. There has been a growing interest in understanding the dynamics of beta decay transitions for many decades. Many research groups have invested a lot of time, money and effort in experiments as well as developing the theory for the same. Lot of work was done using Fermis theory and huge amount of data is available in that domain of nuclear physics. But recently, standard model has gained a lot of attention in the eyes of theoretical nuclear physicists and particle physicists to understand nuclear transitions with more importance to gluons mixing and quark mixing by incorporating CKM matrix and PMNS matrix elements. Subsequently, the standard model theory is applied to beta decay to gain a better insight with the application of standard weak interaction Hamiltonian to compute decay rates. The half life and stability of these nuclei depends on decay rates. Also, it gives us an idea about the kind of transitions which happen and which dont. Recent interest in comparison of two modes of beta decay namely, continuum and bound state for same mother and daughter set, paved way for a lot of interesting calculations by various research groups. It is exciting to understand as to how their differences are compared. The aim of this work is to predict continuum and bound state beta decay rates using approach incorporating standard weak theory for some new transitions, which has not been done so far and also compare few decay rates with existing experimental values done by various groups all over the globe. https://archives.christuniversity.in/files/original/251e54b9644eaf08c1343620779d7aaa.pdf ba35295dd47f903d1cedff0c668827b2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SUBJECTIVE EXPERIENCE OF HIGHLY HYPNOTIZABLE INDIVIDUALS DURING HYPNOSIS SUBJECTIVE EXPERIENCE OF HIGHLY HYPNOTIZABLE INDIVIDUALS DURING HYPNOSIS Creator An entity primarily responsible for making the resource R. Apurva Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Psychology Description An account of the resource The aim of the present study was to examine the subjective experience of highly hypnotizable individuals during hypnosis. The study conducted also examined the structure and pattern of subjective experience among highly hypnotizable individuals. Further investigations were carried out regarding the dimensions of experience which are common and unique to highly hypnotizable individuals. The sample consisted of 10 post graduate college students. Among the 50 participants who volunteered for phase I of the study, 10 highly hypnotizable individuals were selected for phase II. The tools used in phase I of the study were General Health Questionnaire - 12 (GHQ-12), and Harvard Group Scale of Hypnotic Susceptibility- Form A (HGSHS: A). The Phenomenology Consciousness Inventory- Hypnotic Assessment Procedure (PCI-HAP) was used to examine the subjective experience of highly hypnotizable individuals in phase II of the study. Assessment was carried out in group sessions for phase I and individual sessions for phase II were conducted in the college premises. Data were analysed using descriptive statistics such as mean, standard deviation, frequency and percentage, to analyze the personal data of respondents and dimensions of subjective experience. Profile analysis was done using PCI-HAP interpretative manual. Collective analysis of profiles was executed through scaled phenomenological intensity profiles. Thematic analysis was carried out for the subjective responses given by the respondents that described their experience of the vacation (hypnotic dream imagery), trying to open their eyes (ideomotor challenge), two minute quiet period (PCI imagery), feelings after hypnosis, negative effects during or after hypnosis, how hypnotized they feel they became (depth experience). The results show that highly hypnotizable individuals experience distinct patterns of phenomenological experience during hypnosis. They differed in their trance typology profile, suggesting the existence of various subtypes among this population. Half of them were visualizers experiencing high intensity of vivid imagery, self awareness and intact memory. Highly experienced dimension by the group was absorption, highlighting as an important correlate of hypnotizability. The least experienced dimension was volitional control, suggesting less loss of phenomenological control during the PCI-HAP. Implications of the study are discussed. Keywords: Hypnotizability, Hypnotic susceptibility, Subjective experience, Hypnotic response, Phenomenology Consciousness Inventory (PCI). https://archives.christuniversity.in/files/original/6976222e3418b3f751f241b60c435edf.pdf c72ae41153e50c9164cc11d04dd773a8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CHEMICAL REACTION INDUCED RAYLEIGH-B??NARD CONVECTION IN A DENSELY PACKED POROUS MEDIUM SATURATED WITH A COUPLE-STRESS FLUID Creator An entity primarily responsible for making the resource U. APARNA Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Mathematics Description An account of the resource The problem of Rayleigh-Benard convection in a couple-stress fluid saturated densely packed porous medium with chemical reaction is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy law is used to model the momentum equation. Closed form solution for the basic quiescent state is first obtained. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary media-Darcy-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter and the Frank-Kamenetskii number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures. https://archives.christuniversity.in/files/original/2938fda7f045df3140bec8dde7a522c8.pdf 133ab7db3a26163f8d79ca585e21f202 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Study On Employee Retention Practices and Its Effectiveness In IT Sector Creator An entity primarily responsible for making the resource Antony Neenu Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Management Description An account of the resource This project is done on human resource management topic in the area of A study on employee retention practices and its effectiveness in IT sector. The most challenging job for any present manager is to retain their employees. Employee retention involves taking measures to encourage employees to remain in the organization for the maximum period of time. Corporate is facing a lot of problem in employee retention these days. Hiring knowledgeable people for the job is essential for an employer. Employee recruitment and retention are one of the major issues facing the IT Sector. But retention is even more important than hiring. There is no end of opportunities for talented person. There is ample number of choice around employees. In olden days salary was all that matters, but today its just one among the components. Some of the other elements are like work environment, relationship, freedom to work etc. Due to high level of attrition it is important to know whether the employees are satisfied with their job and organization, if not the reason for leaving. This project will specify the effectiveness of various retention practices used retain the employees. The study also include various trends of practice followed by the organizations and its effect on the problem of attrition. Retention is a top business priority for more than one third of the organizations. More than one third of HR professionals in IT Sector views retention as one of their pressing issues. It is not very often that the management would be aware of the true reason as to why an employee would be leaving their organization. To be successful in knowing the reason, an effective exit interview procedure is very essential. This would help the organization to an extent to get a clear picture of what is going wrong. https://archives.christuniversity.in/files/original/38d0b10faa0d3353126e37ac0fb82572.pdf 0687dbc26ca41f851ac73eb8fba697bb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coverage of Northeast India in the Indian Mainstream Media: A Study of the Perception of Northeast Indians Living in Bangalore Creator An entity primarily responsible for making the resource Basnett Pooja Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Media Studies Description An account of the resource The research is on Coverage of Northeast India in the Indian Mainstream Media: A Study of the Perception of Northeast Indians Living in Bangalore. Northeast refers to the eastern most region of India consisting of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim. The motivation to conduct this research has come from a viewable communication gap about the Northeast public in the mainstream or the national media. The hypothesis for this paper is media is not successful in giving the right picture of Northeast India to the rest of the country thereby making people from Northeast unsatisfied with the amount of media coverage or the kind of media coverage they receive. This study uses a quantitative method and data was collected with the help of the research tool, questionnaire. This study was conducted in Bangalore in the year 2009 - 2010. Through this research it has been found that Northeast Indians think that they are not given adequate space and time by the Indian mainstream media and they are covered mainly during insurgencies thereby giving a wrong image of their region. Northeast Indians are also using alternative media options like social networking sites and blogs to reach out to the masses in the absence of mainstream media interest. It has also been found that Northeast Indians feel that fellow Indians do not know much about them and their region and they are treated as foreigners in their own country. https://archives.christuniversity.in/files/original/e25bb4ac57bb8650a8334485b8caea94.pdf 88feb4911f29574fa274d278e42a8f08 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource EFFECT OF RADIATIVE TRANSFER ON RAYLEIGH-B??NARD CONVECTION IN A COUPLE-STRESS FLUID Creator An entity primarily responsible for making the resource V. CHITRA Date A point or period of time associated with an event in the lifecycle of the resource 2010 Source A related resource from which the described resource is derived Mathematics Description An account of the resource The problem of Rayleigh-Benard convection in a couple-stress fluid with thermal radiation is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The fluid between the boundaries absorbs and emits thermal radiation. The boundaries are treated as black bodies. The absorption coefficient of the fluid is assumed to be the same at all wavelengths and to be independent of the physical state. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the conduction-radiation parameter and the absorptivity parameter. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures and tables. https://archives.christuniversity.in/files/original/b992d93c65320ee23e450be3b2f47754.pdf 0af06c1a2f86b5f9a6212cce43103aa5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE IMPACT OF ADVERTISING ON CHILDREN Creator An entity primarily responsible for making the resource Eugene Windsor David Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Advertising is a pervasive influence on children. Young people watch more than 40, 000 advertisements per year. Advertisements are basically to sell a product. Advertisements are everywhere, televisions, internet, newspapers and magazines etc??This study is about the impact of few selected advertisements on children. The target age groups are from 3 to 17 which would be divided into three groups. Five ages per group. Group 1: age 3 to 7, Group 2: age 8 to 12 and Group 3: age 13 to 17. Each of these age groups are affected in different ways. Some are effected mentally, and some physically. But these effects would not take effect immediately; it would take effect as the child grows. This is because no matter how the advertisements are made, most of the children never understand the effects on the advertisements and since they like the creativity in the advertisements they actually consume the product. No matter what the product is, let it be from a chocolate to an electronic product like an Air Conditioner. It is said that children from the ages of 3 to 7 are found to be more interested in toys and 8 to 12 are interested in food that no matter how the food is and how it tastes they would force their parents to buy them the product. And the children in the ages between 13 to 17 prefer shopping for themselves, this could be because they start to have a mindset that they have become ??teenagers??, they prefer buying clothes, cosmetics, electronic gadgets (mobile phones, iPods, and watches). https://archives.christuniversity.in/files/original/7180d283b1d6f7766a9f87c863bff917.pdf 8f75b84b41b5807e7b2e8590bccc0bfd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AN ANALYSIS ON THE PORTRAYAL OF INDIA BY NATIONAL GEOGRAPHIC MAGAZINE Creator An entity primarily responsible for making the resource Sreenivasan Deepthi Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived Media Studies Description An account of the resource The research is an analysis on how the magazine ??National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years.