32 20 11858 https://archives.christuniversity.in/files/original/73612625ffaeaead47713cd8528ba7d2.pdf 77377db6002d16bb44e1082400c69aaa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Readers' perceptions of the pauls publications in the archdiocese of Bangalore / Creator An entity primarily responsible for making the resource Philip, Prethivaraj. - 1324020 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource “A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/82ff094fec707a0386ef3e5e8f45fc3b.pdf 4d3e261ad3a96f3265c19d2bd42d2fea Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SCHOOL ADJUSTMENT AND ACADEMIC ACHIEVEMENT AMONG KOREAN STUDENTS STUDYING IN BENGALURU Creator An entity primarily responsible for making the resource SONG JINYOUNG Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived M A Education https://archives.christuniversity.in/files/original/ad23603517d9cb1f7b87430bc429ab1f.pdf ca1bff6d39ab597f908296ce5513f6b8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource EFFECT OF SOCIAL CONSTRUCTIVIST APPROACH ON ENGLISH READING VOCABULARY SKILLS AMONG GRADE THREE STUDENTS Creator An entity primarily responsible for making the resource Chesney Saloni Mary Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived M A Education https://archives.christuniversity.in/files/original/c1d0be1dddfd394da903b5ffc4ddf544.pdf 3d55031bc2363c74a3a588f7eba619ff Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A STUDY OF KARMA YOGA LEVELS AMONG COLLEGE TEACHERS IN ELATION TO TEACHERS??? SELF-EFFICACY Creator An entity primarily responsible for making the resource B SAHANA Date A point or period of time associated with an event in the lifecycle of the resource 2015 Source A related resource from which the described resource is derived M A Education https://archives.christuniversity.in/files/original/cbb5756f3664afd0dee4005a9252325f.pdf 7541e8764b0057ff1bb0e3c493fa3744 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An exploratory study on video marketing as a new tool of advertising in digital marketing / Creator An entity primarily responsible for making the resource Sekhar, Shobana. - 1324048 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/49678d3d59667bd99923f9e53e65bee7.pdf f293d1baced495a79bb37b066de02bf3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Learning foreign languages: A comparative analysis of online learning process vs. traditional educational processes / Creator An entity primarily responsible for making the resource Sah, Shruti. - 1324050 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/21522e7cb38726b86de00f0c790c75bd.pdf a134ed0f2d5485e0555ea8298051ab53 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrayal of branding of Kerala through bollywood movies / Creator An entity primarily responsible for making the resource B, Sudhanya. - 1324053 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/16ae0fc9cf2ed8d02b05b1bcc0b7de9b.pdf be94e0b4bb8cc2d9c346a0f47c67c65b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effectiveness of promotional strategies of media meet 2014: A case study / Creator An entity primarily responsible for making the resource J, Ujwal Hrudhay Raj. - 1324027 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/70383bfaf0f8a4221ad959ae09ee2289.pdf 63a7a47ed0c9cdc69565df19f8542cd5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A comparative study of ancient Indian mythological characters and modern superheroes / Creator An entity primarily responsible for making the resource Sidharth, Akshay. - 1424001 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation Contributor An entity responsible for making contributions to the resource Department of Media Studies https://archives.christuniversity.in/files/original/ec21a2be7f04db57fcd7d2225ff61928.pdf 30b5655141023ba1ff7987628c90ac82 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The role of television in the development of the society: Puthiya Thaaimurai, a tamil channel - A case study / Creator An entity primarily responsible for making the resource Sekar, John. - 1424002 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b333f19bb756c42f9b4f11a93c36228e.pdf f663182d5589b4515c33d9948f8170fe Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Intrusion into the right to freedom of speech and expression: A study on the state of journalism in the backdrop of attacks against journalists / Creator An entity primarily responsible for making the resource P, Arjun. - 1424003 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation Contributor An entity responsible for making contributions to the resource Department of Media Studies https://archives.christuniversity.in/files/original/7a8b25c774d0382af3917bfd74e8fb7f.pdf c52cd22cf8e3e1f404b9fc1e0eb63de2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrayal of African Americans in hollywood movies released from 2006-2013 / Creator An entity primarily responsible for making the resource Hemrom, Augustine Sahay. - 1424004 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/67f2589249c34643b6e1c710c24f38f0.pdf e990db820f91f2115b2e0f2374ba6c58 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Comparative study on four popular national and international automobile television advertisements / Creator An entity primarily responsible for making the resource G, Bheemarao. - 1424006 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ab0e9e01a62af78294cd0ffff6d46e81.pdf 31cf2e135f1a6c3ed753910a89d9ebb0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bands used as PR tool in malayalam movies / Creator An entity primarily responsible for making the resource Ittiarah, Bijo Thomas. - 1424007 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/c2251f3e4f4d4396dc997768e5426534.pdf 378235a5ec07e3933f88517e6635ce5b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource "Forgotten Communities" understanding the Anglo Indian community through the monthly magazine " The Review" / Creator An entity primarily responsible for making the resource McCoy, Cresswell Jerome. - 1424008 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource A community has its own traditions and practices that have been followed by ancestors for generations. The Anglo-Indian community in India has a marginal, ethnic and minority existence in the social, cultural and political arena. Fighting for survival since the British era the community has emerged with its own uniqueness while living in India. It is considered as one of the most minority of races in India. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Maters Dissertation https://archives.christuniversity.in/files/original/2927980d0a76741ea4735a96a2e19bee.pdf 2e2c803b18c81ac4f357f85bf1e3a1d1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding motion poster as an emerging trend in Telugu film promotion / Creator An entity primarily responsible for making the resource Kumar, D.N.S.S.Pavan. - 1424009 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication studies Subject The topic of the resource Media Studies Description An account of the resource Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b3143a4a1184f9135e512a343b9a434f.pdf 9a65a136356806a679eacd102f5dd6ff Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The role of social media in changing the perception of wedding photography-A study on coimbatore district / Creator An entity primarily responsible for making the resource A, Jeffery Dev. -1424010 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource Wedding photography is one of the booming industry in India. Wedding photography has witnessed a great change when compared to the last decade. And on other side social media plays a vital role in all industry both to change the perception and as well boost the market for the industry. This study looks at how social media is helping to change the perception of wedding photography and as well and what are the other styles that social media users got to know. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/d0585634fefefff0f28bd53baea6fa08.pdf cd9de5f7adcac8546d9857e72bbfb4ac Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource New trends in malayalam cinema: A case study on Amal Neerad films / Creator An entity primarily responsible for making the resource Antony, Joseph. - 1424011 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Masters of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Amal Neerad is an Indian Film Maker and Cinematographer hailing from Kerala. He is also a producer and has recently produced several movies. Amal Neerad is known for his style in cinematography which is unique. The Director uses his typical style of film making in all his movies. Certain cinematic techniques like continuity cuts and extreme angles are extensively used in the movies of Amal Neerad. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/8fbec08f608c898be47a4e0707c1d39a.pdf de4b8fc7fc66ee0519eafa7bce81d771 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites / Creator An entity primarily responsible for making the resource Ranganayakulu, Koka Sai Pavan Sri. - 1424012 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date. Publisher An entity responsible for making the resource available Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/f61133f60b23158d93b2961070e5adca.pdf 32adaf4840847356513c286ef454fff8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Increasing usage of indirect advertisements and its effects / Creator An entity primarily responsible for making the resource Abraham, Niju. - 1424014 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Subject The topic of the resource Media Studies Description An account of the resource Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation