33 20 11858 https://archives.christuniversity.in/files/original/f1f04ae2fe8dc4b9902086224089a5bc.pdf fdee35b1ab01ad0b4a60aff74b7d5523 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study / Creator An entity primarily responsible for making the resource Swain, Shekhar Kumar. - 1424017 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation Contributor An entity responsible for making contributions to the resource Department of Media Studies https://archives.christuniversity.in/files/original/5176c10c1804cfd10302de443cb83f54.pdf 83b2fd57de877e3f5cf602ab58e2395a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Content analysis on coverage of wildlife issues by popular english and kannada newspaper of Bengaluru / Creator An entity primarily responsible for making the resource S, Shravana Kumar. - 1424019 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource The ever increasing human population and unplanned developmental work across the globe has caused a major threat to the biodiversity. Poaching, loss of wild habitat due to encroachment of forestlands have put many animal and plantspecies in the verge of extinction, the most recent being the Western black rhinoceros, a subspecies of the black rhinoceros that was declared as extinct by the International Union for Conservation of Nature and Natural Resources (IUCN) in the year 2011.The current destruction of the remaining wild habitats across the globe seeks protection and effective conservation strategies. Print Media, especially newspaper play an important role in creating awareness about wildlife issues and also mitigating in problems. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/d4037e7891a4ae5a0f85f5eb142b0f47.pdf 3e1782ac64b405e2d45fe930d4d8875c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A discourse analysis on spiritual text of the weekly supplement "The Speaking Tree" by the Times of India / Creator An entity primarily responsible for making the resource Basant, Singam. - 1424020 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource This research looks at the creative ways by the Times Group in reviving the dying medium ‘print’ through its weekly supplement ‘the speaking tree’. The goal is to show the relevance of spirituality in the modern society and to educate them on necessity of spirituality in the contemporary times. The researcher has analysed some articles by the spirituality experts published in the supplement vis-a-vis discourse analysis and symbols vis-a-vis semiotics. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/934b7bb60d16ded676ffe56d0c2b2ddf.pdf f72e85d28672b991748def54b8ef85eb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the perception of MOOC (Massive Open Online Course) amongst the students of Christ University, Bengaluru / Creator An entity primarily responsible for making the resource Khare, Aishwarya. - 1424021 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Massive open online courses (MOOC) are a recent innovation in the field of online learning. Several top-tier universities around the world have started offering MOOC programmes in a wide array of professional, technical as well as creative fields. Top MOOC providers such as Coursera, Udacity and edX have a student fellowship from all across the world, pursuing one or more from the thousands of courses offered by these MOOC giants. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/95425a0986ea001c5d4a9f8296b5044a.pdf 5416aa9754fce3eb01300405a76ddbb9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing of malayalam films through new media / Creator An entity primarily responsible for making the resource Sabu, Anmi Elizabeth. - 1424024 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived <div class="element-text five columns omega"> <p>Master of Arts in Media and Communication Studies</p> </div> Subject The topic of the resource Media Studies Description An account of the resource The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/5ee2a9592450c11bffd2a92979c6aeb5.pdf 31b0b865db7610cc7cba804ae2e82d98 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Audience perception on movies related to social issues: A case study on Ranjith movies / Creator An entity primarily responsible for making the resource Madhu, Athulya. - 1424027 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Film alludes to an arrangement of pictures moving constantly, in a steady progression which makes an illusionary impact of development. Ranjith is a Malayalam screenwriter, filmmaker, producer and actor. The researcher here aims to analyse four films by Director Ranjith and study the audience perception or understanding on films related social issues. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ee0c96235620e6a6bc5d1f4a07002cd0.pdf 971c3f2fe80d34299f5ddb3486c92a89 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Popularity of food blogs: Exploring the rationale / Creator An entity primarily responsible for making the resource Paulson, Chinnu. - 1424028 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Food blogs have been introduced to the world long years back. But it gained popularity only in recent years. It was considered as a leisure medium or as a hobby. The need for food blogs came into existence when people started to write about the food they ate or which they cooked. Most of the people who follow food blogs get attracted to the facts like the content, photographs, visual appeal etc. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/681cd6b63e198edc32ad5befaa2aeaf3.pdf 15196a01a169e95096c8157dff8c8226 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study of neorealism in Assamese cinema / Creator An entity primarily responsible for making the resource Bharadwaj, Indrani. - 1424030 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Description An account of the resource The following study deals with the relationship between Assamese Cinema and its connection to Italian Neorealism. Assamese Cinema was founded in 1935 when Jyoti Prasad Agarwala released his first film “Joymoti”. (Ponram, 2014) The films that came after followed the slow paced and sensitive style of film-making. Some of the greatest film directors of Assamese Cinema are Bhabendra Nath Saikia and Jahnu Barua. This study would deal with these two directors and their films. Subject The topic of the resource Media Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/3bba3825cadb010b9c5933af91c70a9f.pdf d9a2d453c00f0994048c5e729c4f74fc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the role of media in the promotion of the konkani language / Creator An entity primarily responsible for making the resource Vaz, Janice Agnetha. - 1424031 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Traditions and language have become crucial aspects in keeping up the culture of a particular place. A language is one of the most important means through which a culture can be sustained and even prevented from dying in the light of the westernization and globalization of the society that we are living in today. One such language that has been facing immense threat against the growing strengths and forces of the Westernised world is that of Konkani, a language most typically spoken on the Western coast of India, also known as the Konkan coast. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/73ca97c5d18cd962fa041ac163dda5b8.pdf a94c83b51090110d0df52c6b677d8dcd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Tracing narcissism in the digital era - A study on the selfie phenomenon / Creator An entity primarily responsible for making the resource K, Lalitha Ranjani. - 1424032 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/3f46d835c28e12b077170294c77afd79.pdf 6ffc0da74f92564be499c9aa8f45257c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Use of popular paintings in advertising / Creator An entity primarily responsible for making the resource Baker, Lisa C. - 1424033 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/97305c0dccce6d6b114afb7b45b0e70d.pdf 80b5bcbec5af3b15495bfd172448b3e7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A research on the use of VFX in Indian film director Shankar's films / Creator An entity primarily responsible for making the resource Janaranjani, M. - 1424035 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/96bfcb329afc1e564c83526d4fabea63.pdf 175b39a324ec456ae4d4b8418603d073 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Content analysis of Shyamprasad films / Creator An entity primarily responsible for making the resource Rajendran, Madhuri Babu. - 1424036 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Shyamaprasad is a renowned Malayalam film maker popular for his unique and refreshing style of film making. He is well known for the themes he employs in his films which make them stand apart. This research consists of an in depth analysis of all twelve films made by the film maker using various parameters. The parameters that are considered are themes, characters, underlying ideas, setting, conflicts and emotions. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b8f0eba2d75f84a6fe6b3a4558263649.pdf 2532903c83d06eee423ca460135e9971 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Credibility of advertisements on social media - people's perspective / Creator An entity primarily responsible for making the resource Devi, N Harrita. - 1424037 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Social media has created a buzz ever since its inception. It has always created the curiosity factor amongst the people. There has been numerous literatures and information regarding social media and its influence on people, but the most important aspect is the bond that people seem to have developed with social media today. Considering the dependability of the audience on social media, the credibility factor has to be strictly monitored. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b15fd80d10963d77e494fa2e3e986f9d.pdf d9783aec80dc040e7801d0de26df9abf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding the developmental relevance of animated cartoons: How people perceive the United Nations productions / Creator An entity primarily responsible for making the resource Medhi, Nimisha. - 1424040 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/dd6827a166ba2466d00067d02a6dcc54.pdf 5a0d76ff4d2d2b5ad3eaccb59ee11d6a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Notions of beauty, perception and acceptance - How people perceive product advertising / Creator An entity primarily responsible for making the resource Sravani, R S. - 1424043 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/571007da351b6243b3ce92c728f6734d.pdf 3eb436fe342136c63be0d90226232418 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Humour as a tool for brand recall. Understanding the concept through five star advertisements / Creator An entity primarily responsible for making the resource Rajan, Raveena. - 1424044 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/bc11ffb534f901ff1736e55a3f6eb0ca.pdf 5dedd2530b7e2141ce31e57a1659d2f1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies / Creator An entity primarily responsible for making the resource Kaushik, Sanya. - 1424045 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ac36cc1b66d98814ffbbc4a406e9478e.pdf 972091405a8e3aeade5d321764348162 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The right to information act, 2005 and the media drive: Role of print media in the RTI regime / Creator An entity primarily responsible for making the resource H A, Sharada. - 1424046 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/5f4184dc36ff0b1bc0cf962a1586b2ac.pdf 4deec45fdef94403f3681b8a57abbbf5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Didacticism in popular bollywood films: A study on Raikumar Hirani's directional films / Creator An entity primarily responsible for making the resource N, Shreya. - 1424048 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource The dissertation titled “Didacticism in Popular Bollywood Films: A Study on Rajkumar Hirani's Directorial Films,” speaks about the representation of didactic elements in popular Bollywood films. Didacticism is a philosophy that has been employed in various artistic endeavours from time before the Ancient Greeks. This philosophy believes that any piece of literature or art are meant to both entertain and educate. Popular cinema is also an artistic medium and has the ability to attract a number of people. Popular Bollywood Cinema helps us to understand a lot about the culture and lifestyle of the people. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation