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                <text>A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a well�known person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands.</text>
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                <text>Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&amp;amp;G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&amp;amp;G Shiksha.</text>
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