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                <text>Exploring the consequences of ethical leadership on CSR: a study on the Indian manufacturing industry</text>
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                <text>empowerment; envision; ethical approach; ethical leadership perception; management approach; perceived CSR effectiveness</text>
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                <text>Human beings react to their perception, often thinking it is reality. The present study examines perceptions of employees on ethical leadership and its consequences on CSR effectiveness. This study showcases a few ethical behaviours of the leaders that positively persuade their employees to see organisational CSR effectiveness. The study is conducted in the Indian manufacturing sector by capturing the data from 285 employees of the 61 companies that responded. The study comes with significant practical and research implications. The analysis used statistical methods such as exploratory factor analysis and structural equation model (SEM) to test the hypothesis. The study showed that it is essential to hold a positive employer branding via CSR. Practically, this study informs you of the need of the leader to maintain a positive perception among the employees. Research-wise, the study extends the literature on CSR by linking it with employees' ethical leadership perception. Copyright  2022 Inderscience Enterprises Ltd.</text>
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                <text>Basavaraj S.; Bala A.</text>
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                <text>International Journal of Management Practice, Vol-15, No. 6, pp. 293-730.</text>
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                <text>&lt;a href="https://doi.org/10.1504/ijmp.2022.126533" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1504/ijmp.2022.126533&lt;/a&gt;
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                <text>Basavaraj S., School of Business and Management, Christ University, Bangalore, India; Bala A., ICFAI Business School (IBS), IBS Bangalore, No. 231, Baba Sabarapalya, Near Check Post, Next HP Petrol Bunk, Mysore Road, Kengeri, Karnataka, Bangalore, 560060, India</text>
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                <text>Gupta, Ishayu; Chanda, Neelatphal</text>
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                <text>Exploring the Digital Economy: Regulatory Challenges and Implications for Customer Dynamics</text>
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                <text>People-Centered Digital Technology for Ethical and Sustainable Business Practices;pp.1-26</text>
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                <text>Gupta I., Christ University, Bengaluru, India; Chanda N., Christ University, Bengaluru, India</text>
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                <text>In the setting up of new digital platforms such as FinTech and e- commerce in the world, the most important task that has brought businesses to open up their markets to customers is interaction between the function before and after sale. This chapter thus reflects on the factors that have created regulatory hurdles for the digital economy, along with the effects it has had on the business- consumer relationship. It tries to analyze how the rapid adoption of digital technologies will change the old patterns of market architecture by adding to the already apparent gap between regulation and industries under new design. It also tries to look at how these regulatory issues would be about consumer trust and loyalty, about consumer behavior, and how businesses can adopt a more pragmatic approach to such problems without compromising ethical principles and developing strong consumer relationships. This chapter will show provisions of regulations that would enable innovation to ensure consumer safety, thus giving an appropriate digital marketplace in which a balance is created.  2026 by IGI Global Scientific Publishing. All rights reserved.</text>
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                <text>ISBN: 979-833730387-1; 979-833730385-7;</text>
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                <text>Exploring the Digital Revolution in Education in India during the COVID-19 Pandemic</text>
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            <description>The topic of the resource</description>
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                <text>conditional factors; constitutional factors; digital technology; educational space; first-order; second-order; social quality; teachers</text>
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                <text>One important response to COVID-19 was the intensification of the use of digital media to deliver education. However, the results are paradoxical, since the digital revolution did not lead to improvement of the social quality of teachers working circumstances. We ana-lyze internal or subjective oriented constitutional and external or objective orientated conditional factors related to teachers that determine the adaptation of digitalization, taking a social quality perspective. Through a case study in the most advanced educational hub of IndiaDelhiwe find that the digital revolution helped India to address the first-order problems in digital transformation, namely concerning objective infrastructural facilities. The second-order problems, particularly changing the subjective belief structures of teachers related to the integration of technologies, appear to remain a challenge. As India has recently adopted a new education policy (2020), the findings of our study have significant relevance to improving the accessibility and utilization of digital technology in educational spaces.  The Author(s).</text>
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                <text>Grover S.; Mathew L.</text>
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                <text>International Journal of Social Quality(United States), Vol-12, No. 2, pp. 51-71.</text>
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                <text>ISSN: 17570344</text>
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                <text>Grover S., Ernst and Young, New Delhi, India; Mathew L., Department of Psychology, CHRIST (Deemed to be University), Bangalore, India</text>
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                <text>Exploring the Dream Pattern among the Nightshift Workers</text>
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              <elementText elementTextId="7362">
                <text>Nisha  K. S.</text>
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                <text>2018</text>
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                <text>Psychology</text>
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                <text>Globalisation led to the increase in technology and development of multinational companies in

the developing countries. This development has caused the increased need for working round the

clock and the only option for such a need is different shifts in the companies. Nightshift workers

are increasing day by day, but many times, people forget the health and sleep effects caused by

the nightshift. One such impact is the altered circadian rhythm, which is very important for

proper functioning of the body and a good sleep. Freud put forward that dreams occurring during

sleep serve as the guardian of sleep. Dreams are the reflections of the waking life. This altered

circadian rhythm can have an impact on waking and sleep life of the nightshift workers. This

qualitative study is to find the dream pattern among the nightshift workers and to find the

frequency in dreaming among this group. This study is conducted with nine nightshift and nine

dayshift workers, dream journal was used to collect the dreams from the participants. Also, semistructured

interview was done among the nightshift workers for in-depth understanding on their

sleep habits and dream pattern. The dream patterns among both the groups are similar but there

are dreams that make the nightshift group different from the dayshift. The frequency of dreaming

is seen more among the nightshift workers. The study shows that sexual dreams are seen majorly

among the nightshift group. This finding can be further used to conduct researches on the impact

of nightshift on the sexual health and overall well being of nightshift workers and the reflection

of the same in their dreams.</text>
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                <text>Exploring the dream pattern among the nightshift workers: A qualitative study</text>
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                <text>circadian rhythm; dreams; Nightshift; sleep hygiene</text>
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                <text>Nightshift workers are increasing day by day, but many times, people forget the health and sleep effects caused by the nightshift. One such impact is the altered circadian rhythm, which is very important for proper functioning of the body and a good sleep. This altered circadian rhythm can have an impact on waking and sleep life of the nightshift workers. This qualitative study is to find the dream pattern among the nightshift workers and to find the frequency in dreaming among this group. Dreams are the reflections of the waking life and dream patterns are seen among groups sharing similar wake life experiences. This study is conducted with nine nightshift and nine dayshift workers, dream journal was used to collect the dreams from the participants. The frequency of dreaming is seen more among the nightshift workers. The dream patterns among both the groups are similar but there are dreams that make the nightshift group different from the dayshift. The dreams of the nightshift group includes mainly their friends and the feelings of being stuck/in danger. Also, their dreams were more fantastic in nature and have more emotional content. The study shows that sexual dreams are seen majorly among the nightshift group. This finding can be further used to conduct researches on the impact of nightshift on the sexual health and overall well being of nightshift workers and the reflection of the same in their dreams.  2020. All Rights Reserved.</text>
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                <text>Suresh N.; Srinivas V.</text>
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              <elementText elementTextId="123683">
                <text>International Journal of Dream Research, Vol-13, No. 2, pp. 143-150.</text>
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              <elementText elementTextId="123684">
                <text>Universitaet Heidelberg</text>
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                <text>&lt;a href="https://doi.org/10.11588/ijodr.2020.2.70314" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.11588/ijodr.2020.2.70314&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100140909&amp;amp;doi=10.11588%2Fijodr.2020.2.70314&amp;amp;partnerID=40&amp;amp;md5=4dfddd38d4900e4dd4f4420481061d4c" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100140909&amp;amp;doi=10.11588%2fijodr.2020.2.70314&amp;amp;partnerID=40&amp;amp;md5=4dfddd38d4900e4dd4f4420481061d4c&lt;/a&gt;</text>
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                <text>Restricted Access</text>
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              <elementText elementTextId="123688">
                <text>ISSN: 18667953</text>
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                <text>Suresh N., Department of Psychology, CHRIST (Deemed to be University), Bengaluru, India; Srinivas V., School of Business Studies and Social Sciences, CHRIST (Deemed to be University), Bengaluru, India</text>
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              <elementText elementTextId="220443">
                <text>Vishweswarsastry, V.N.; Guruprasad Desai, D.R.; Manjushree; Narasimha Murthy, H.; Kantharaju, N.P.</text>
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                <text>Exploring The Dynamic Relationship between Macroeconomic Variables on Indias Premier Benchmark Sensex 30 Index</text>
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                <text>International Journal of Accounting and Economics Studies;Volume;12;Issue;4;pp.598-606</text>
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                <text>&lt;a href="https://doi.org/10.14419/4jzk6k89" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.14419/4jzk6k89&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105014985477?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105014985477?origin=resultslist&lt;/a&gt;</text>
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                <text>Vishweswarsastry V.N., Department of Commerce, Manipal Academy of Higher Education, Manipal, India; Guruprasad Desai D.R., Department of Commerce, Manipal Academy of Higher Education, Manipal, India; Manjushree, Presidency University, Karnataka, Bangalore, India; Narasimha Murthy H., Department of Professional Studies, School of Commerce, Finance and Accountancy, CHRIST University, Bangalore, India; Kantharaju N.P.</text>
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              <elementText elementTextId="220449">
                <text>The purpose of the study is to examine the impact of macroeconomic indicators on the closing prices of the BSE Sensex 30, a key benchmark index in India known for its volatility in response to economic conditions. This research is particularly relevant in the context of economic shocks, as it aims to recommend the adoption of appropriate economic policies that could benefit the stock market index, ultimately advancing growth in the capital market. Using the ordinary least squares (OLS) method, the study analyzes the effect of various macroeconomic variables on the BSE Sensex. Additionally, the complex relationship between these variables is explored using the Johansen Cointegration test and evidenced through the Vector Error Correction (VECM) model. The findings reveal that GDP, the Index of Industrial Production (IIP), Indias foreign trade, gold prices, Foreign Direct Investment (FDI), and money supply significantly influence the BSE Sensex. However, External Commercial Borrowing, the Consumer Price Index (CPI), exchange rates, and foreign exchange, which showed the highest Variance Inflation Factors (VIF), were excluded from the study based on OLS results. In conclusion, the study advocates for the implementation of suitable economic policies that support the stock market, thereby aligning with investors interests and promoting capital market growth.  Vishweswarsastry V. N. et al.</text>
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                <text>Cointegration; Econometrics; Multicollinearity; OLS; VECM</text>
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              <elementText elementTextId="220451">
                <text>Science Publishing Corporation Inc.</text>
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                <text>ISSN: 23094508;</text>
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              <elementText elementTextId="220455">
                <text>All Open Access; Bronze Open Access; Green Open Access</text>
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                <elementText elementTextId="44496">
                  <text>Book Chapter</text>
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      <name>Book Chapter</name>
      <description>Faculty Publications- Book Chapter</description>
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      <elementSet elementSetId="1">
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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              <elementText elementTextId="143599">
                <text>Exploring the dynamics of financial behaviors in romantic partnerships</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Financial well-being is a multifaceted concept that is influenced by various factors, including individual and relational dynamics. While households are indeed vital to understanding economic dynamics, they often do not provide sufficient insight into the complex decision-making processes of romantic partners. In light of this, the chapter places its focus squarely on romantic partners as the primary unit of analysis within households, considering romantic partners to be the building blocks of the households. This chapter seeks to address a critical aspect of financial well-being by focusing on the complex dynamics of financial behaviors within romantic partnerships. By delving into the unique challenges and opportunities faced by couples in managing their finances, this chapter strives to bridge the gap by summing the current state of our knowledge proposes a comprehensive conceptual model to elucidate the factors affecting financial behaviors and, consequently, financial well-being among romantic partners.  2024, IGI Global. All rights reserved.</text>
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          <element elementId="39">
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              <elementText elementTextId="143601">
                <text>Saini A.; Kulshrestha N.; Yadav S.</text>
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                <text>Emerging Perspectives on Financial Well-Being, pp. 129-149.</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="143603">
                <text>IGI Global</text>
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                <text>2024-01-01</text>
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                <text>&lt;a href="https://doi.org/10.4018/979-8-3693-1750-1.ch007" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3693-1750-1.ch007&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196340074&amp;amp;doi=10.4018%2F979-8-3693-1750-1.ch007&amp;amp;partnerID=40&amp;amp;md5=fc94b144fd389545e3d7a70a15fe81b4" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196340074&amp;amp;doi=10.4018%2f979-8-3693-1750-1.ch007&amp;amp;partnerID=40&amp;amp;md5=fc94b144fd389545e3d7a70a15fe81b4&lt;/a&gt;</text>
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            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="143606">
                <text>Restricted Access</text>
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                <text>ISBN: 979-836931751-8; 979-836931750-1</text>
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                <text>Online</text>
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              <elementText elementTextId="143609">
                <text>English</text>
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              <elementText elementTextId="143611">
                <text>Saini A., Christ University, India; Kulshrestha N., Christ University, India; Yadav S., Christ University, India</text>
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  <item itemId="13598" public="1" featured="0">
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          <element elementId="50">
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                <text>Exploring the economy of creativity and culture in the light of Industry 5.0: a systematic literature review of the setup ofcreative industries</text>
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          <element elementId="49">
            <name>Subject</name>
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              <elementText elementTextId="87286">
                <text>Business management; Creative economy; Creative industries; Industry 5.0; Innovations; Knowledge-based economy</text>
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              <elementText elementTextId="87287">
                <text>Purpose: This study aims at stirring up the existing research conducted in the field of creative economy (CE) and also in the context of Industry 5.0. CE encompasses all the creative industries/businesses which form a major part of the knowledge-based economy. The functionalities of these setups, their global trends and developments are to be assessed for a better understanding of its present circumstances and its prospective opportunities by augmenting Industry 5.0 and its core principles. This provides a comprehensive illustration to enhance the economic, social, creative and sustainable performances of the creative industry. In addition, the study also seeks to identify the dynamics of creative units and how it could highly contribute to the glorification of the creative and cultural history in the Indian economic backdrop. Design/methodology/approach: The study adopts a systematic literature review process to fulfill the research objective. Four critical databases in Scopus such as Emerald Insight, Springer Link, Sage Publications and Taylor and Francis have been chosen for the review process. Following the critical literature review process, the chosen articles from each database have been retrieved for an exhaustive analysis within a time frame of 20132023 to evaluate the research evolution on the subject area. Findings: The paper identified various research dimensions and perspectives of the researchers in the area of study. This gives a platform to extensively evaluate the capabilities and functionalities of the sector for strategy building and enhancing returns from the sector. Research limitations/implications: As the methodology was restricted to top 5 articles from 5 important databases, the study was limited to only those articles and the other open-access peer-reviewed articles/journals/databases have not been considered which is a major limitation. Alongside, as the time frame was restricted for a period of 10years and only English language papers were chosen, prior study has not been considered, which is also a key limitation to the study. Practical implications: Policymakers, i.e. government and institutions, can understand the existence and contribution of the CE in different geographical regions for a specified period of time. This helps them understand the new revolution, Industry 5.0, and how they could merge their concepts to bring innovations in the sector and support in building sustainable cities in the emerging economies. Originality/value: As the paper works on bringing out the viewpoints of multiple authors and research works, it is considered to be a novel study as none of the previous studies, especially systematic literature review works, have been done only in high-quality journals of Scopus database. Therefore, the study holds high-quality information which can be significantly used by creative business units.  2024, Emerald Publishing Limited.</text>
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              <elementText elementTextId="87288">
                <text>Sneha V.; Kavitha R.</text>
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                <text>Sneha V., Department of Commerce, Christ University, Bangalore, India; Kavitha R., Department of Commerce, Christ University, Bangalore, India</text>
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                <text>Ranganathan, Maharishi; Parveen Banu, B.; Saker, Devi; Ganesh Kumar, J.</text>
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                <text>Exploring the education, care, and support of children from fishing communities in India</text>
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                <text>International Journal of Sociology and Social Policy;</text>
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                <text>Ranganathan M., Department of Psychology, School of Social Sciences and Languages, Vellore Institute of Technology, Chennai, India; Parveen Banu B., Department of Psychology, Sathyabama Institute of Science and Technology (Deemed to be University), Chennai, India; Saker D., Department of Psychology, Vellore Institute of Technology, Vellore, India; Ganesh Kumar J., Department of Psychology, Christ University, Bengaluru, India</text>
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                <text>Purpose Fishing is a vital tradition in India, crucial for coastal economies and the nations protein-rich diet. Fishing communities play an essential role in food security and preserving coastal culture. Design/methodology/approach This study explores the challenges faced by the fishing communities, focussing on socioeconomic obstacles, access to services, and cultural barriers. It aims to propose targeted strategies to enhance their quality of life through education, healthcare, and community engagement, promoting sustainable improvements. This study employs qualitative research with purposive sampling, involving 36 adults from a fishing community in Puducherry with a 500-year history. Data was gathered through focus group discussions. Findings The findings state that economic constraints perpetuate a cycle of poverty that disproportionately affects girls, reinforcing gender inequality. Research limitations/implications This leads to unequal educational access and emotional support, resulting in developmental deficits and fewer future opportunities. Furthermore, household food insecurity and parental substance abuse threaten childrens well-being. Social implications The insights will guide policymakers, NGOs, and local stakeholders in developing solutions. Potential strategies include the development of safer livelihood alternatives, and the implementation of school outreach programs designed to address and mitigate systemic inequities. Originality/value Very few studies are conducted on this communities and not the relevant variables what we were investigated.  2025 Emerald Publishing Limited</text>
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                <text>Fishing community; Focus group discussion; Health care; Human capital theory; India</text>
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                <text>ISSN: 0144333X;</text>
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                <text>Restricted Access; Hardcopy may be available in the library</text>
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                <text>Exploring the effect of Covid-19 on herding in Asian financial markets</text>
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                <text>Anti-herding; Asian economies; Covid-19; Herding; Investor behaviour; Market returns</text>
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                <text>We examine herding behavior before, during, and after the Covid-19 pandemic in eight prominent Asian stock markets. Daily stock returns for the period Jan- 2018 to July- 2022 in the markets were investigated using the models prescribed by Chang et al., (2000) and Chiang and Zheng (2010). The empirical results provide strong support to earlier studies by providing robust evidence of herding in Vietnam, Indonesia, India, South Korea, and Singapore when the market is bullish and Indonesia and Vietnam also exhibit herding when the market is bearish. Herding tendency is dominant for Vietnam, India, and Indonesia during the pandemic with the post-pandemic time being more potent for China and Vietnam. Notably, an anti-herding tendency is found in China, Hong Kong, and Singapore. As a policy measure, efficient information dissemination, deterrence of insider trading, and regulation of mispricing can be undertaken.  2022</text>
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                <text>Vidya C.T.; Ravichandran R.; Deorukhkar A.</text>
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                <text>MethodsX, Vol-10</text>
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              <elementText elementTextId="102376">
                <text>Elsevier B.V.</text>
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&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144402233&amp;amp;doi=10.1016%2Fj.mex.2022.101961&amp;amp;partnerID=40&amp;amp;md5=5c7cc250da1489bd54869ab784758e74" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144402233&amp;amp;doi=10.1016%2fj.mex.2022.101961&amp;amp;partnerID=40&amp;amp;md5=5c7cc250da1489bd54869ab784758e74&lt;/a&gt;</text>
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              <elementText elementTextId="102379">
                <text>All Open Access; Gold Open Access; Green Open Access</text>
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                <text>ISSN: 22150161</text>
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                <text>Vidya C.T., Centre for Economic and Social studies (CESS), Begumpet, Hyderabad, India; Ravichandran R., Centre for Economic and Social studies (CESS), Begumpet, Hyderabad, India; Deorukhkar A., Christ University, Bengaluru, India</text>
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                <text>Kamath, Radhika R.; Arun Kumar, Arti; Mathew, Sonia</text>
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                <text>Exploring the Effect of Work-Family Conflict on Burnout Among ICU Nurses in Indian Private Hospitals: The Influence of Perceived Organization Support</text>
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                <text>Studies in Big Data;Volume;164;pp.511-524</text>
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                <text>Kamath R.R., Christ (Deemed to be University), Bangalore, India; Arun Kumar A., Christ (Deemed to be University), Bangalore, India; Mathew S., Christ (Deemed to be University), Bangalore, India</text>
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                <text>Nursing is demanding and often clashes with family responsibilities causing significant Work-Family Conflict (WFC). Nurses have long shifts, emotionally demanding workloads, and deep patient involvement which strains their work-life balance. This conflict blurs the lines between work and home and depletes emotional resources leading to burnout symptoms: emotional exhaustion, depersonalization, and reduced accomplishment. Burnout happens when nurses try to juggle work demands with personal responsibilities, hence organizational support is needed. ICU and emergency environments are known to be high-stress and deeply impact nurses personal lives through WFC. This affects nurse health and family well-being, especially in the ICU setting. Perceived Organizational Support (POS) which is how valued and supported nurses feel by their employers plays a big role in mitigating these challenges. This study will look into how WFC contributes to burnout among ICU nurses and the buffering effect of POS. The study had 449 ICU nurses from private hospitals in India through simple random sampling. Surveys showed that WFC did not affect ICU nurses accomplishment but affected emotional exhaustion and depersonalization. POS was found to moderate these effects hence it plays a role in buffering burnout risk among ICU nurses. The results emphasized the need for strong organizational support in nursing administration to mitigate WFC and burnout. The study had 449 ICU nurses from private hospitals in India through simple random sampling. Surveys showed that work-family conflict did not affect ICU nurses accomplishment but affected emotional exhaustion and depersonalization. Perceived Organizational Support (POS) was found to moderate these effects hence it plays a big role in buffering burnout risk among ICU nurses. The results emphasized the need for strong organizational support in nursing administration to mitigate work-family conflict and burnout.  The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.</text>
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                <text>Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid advancement has also given rise to profound ethical concerns. Illicit black-market industries exploit generative AI for counterfeit imagery, and in educational settings, biases and misinformation perpetuate. These issues underscore the need to grapple with the risks accompanying generative AI integration. Exploring the Ethical Implications of Generative AI emerges as a wellspring of insight for discerning academic scholars. It sets the stage by acknowledging generative AI's multifaceted potential and its capacity to reshape industries. The book addresses these complex ethical concerns, offering a comprehensive analysis and providing a roadmap for responsible AI development and usage. Its intended audience spans business leaders, policymakers, scholars, and individuals passionate about the ethical dimensions of AI. The book's objective is a twofold mission: to identify and dissect the ethical challenges inherent in generative AI while prescribing practical guidelines for its responsible development and utilization. By amalgamating the current research landscape, it aims to provide a comprehensive view of the field. Furthermore, the book introduces a set of practical guidelines that can serve as a guiding light for developers and users in diverse contexts, including workplaces, media, healthcare, education, and the military. By comprehensively addressing issues like bias, privacy, misuse, accountability, and responsibility, this book becomes the definitive guide for academic scholars navigating the ethical dilemmas of generative AI, ultimately safeguarding the responsible evolution of this groundbreaking technology.  2024 by IGI Global. All rights reserved.</text>
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                <text>Neuromarketing is an interdisciplinary field consolidating neuroscience, psychology, and marketing, aiming to understand consumer behaviour at the subconscious level. However, as neuromarketing techniques become increasingly sophisticated, ethical issues and considerations have emerged as a focal point of debate and scrutiny. The paper critically evaluates foundational ethical principles, such as informed consent, beneficence and nonmaleficence, privacy and confidentiality, transparency, scientific or methodological rigor, predicting and influencing consumer choices, safeguarding the vulnerable population, and commitment to abiding and respecting the guidelines and codes of ethics. It also includes the emerging techniques and research, need for ethics and terms like neuroethics and brain privacy.  2024, IGI Global. All rights reserved.</text>
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                <text>The research objectives of the study are to establish the level of technology acceptance, the factors influencing it and the impact of technology acceptance on work-related behaviours with commendation objectives to analyse the level of technology acceptance, to determine the factors and to make recommendations. According to this studys hypothesis, the level of technology acceptance has a positive impact on job satisfaction and job performance with perceived ease of use and perceived usefulness as the determinants. This research adopts a positivist philosophy and an exploratory research method, which entails a deductive approach based on questionnaires to survey 69 transport sector employees in Bahrain as the source of data. Credibility of data also shows a positive correlation between technology acceptance with job satisfaction, ease of use and organizational performance. The study focuses on the perceived usefulness and ease of use of the technology pointing out the need for the employees to be involved in the integration of the technologies in order to improve performance and to address stress at workplace.  The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.</text>
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                <text>Kareem J., School of Education, CHRIST (Deemed to be University), Bangalore, India; Patrick H.A., CMS Business School, Jain University, Bangalore, India; Prabakaran N., CMS Business School, Jain University, Bangalore, India</text>
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