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                <text>Role of Need for Achievement on Decision making and Life Orientation of Young Adults</text>
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                <text>Decision-making; Life Orientation; Need for Achievement; Personality; Young adulthood</text>
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                <text>Purpose-To assess the role of need for achievement on decision making and life orientation of young adults. Design/methodology/approach-The data was collected from the participants using a questionnaire. The sample size is 100 young adults. The sampling technique used is convenience sampling, and the research design is a cross-sectional survey. It was hypothesised that individuals high in achievement motivation will also be high in life orientation level and there will be a positive correlation between achievement motivation and decision making. Findings  The results of the study indicate that an individual high in achievement motivation will also be high in life orientation level and a positive correlation is found between achievement motivation and decision making. The other findings are that optimising decision-making styles is positively correlated with achievement motivation and a significant difference in achievement motivation between males and females is found, indicating a higher need for achievement in females as compared to males. Social Implications-The findings of the study are considerable with respect to the personal, professional, and educational development of young adults. As the research suggests, there is a positive relationship between decision-making styles, achievement motivation, and orientation towards life. Therefore, various decision-making styles can be introduced in the behavioural sciences subject domain. Higher achievement needs in females indicate their potential in various professional realms, and such platforms, if provided, can increase women's participation in the workforce, resulting in economic, social, and personal development for women as well as society. Originality/ Value  The youth of a country are its greatest assets, and for an aspirational country, there is a need for a highly motivated task force. The research topic focuses on how motivated behaviour occupies a central position in personality and its relationship with decision-making style and orientation towards life. This study focuses on the need of the hour, which is harnessing our youth and exploring more about the achievement-oriented behaviour and optimistic outlook of young adults, which is the demographic dividend of the country.  2022 RESTORATIVE JUSTICE FOR ALL.</text>
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                <text>Pandey P.; Srivastava A.</text>
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                <text>Youth Voice Journal, Vol-12</text>
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                <text>ISSN: 20492073</text>
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                <text>Pandey P., Applied Psychology, Amity University, Lucknow, India; Srivastava A., Department of Psychology, School of Social Sciences at CHRIST (Deemed to be University) Delhi NCR, India</text>
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                <text>Role of online visual merchandising and personality attributes on purchase intention of customers in the apparel industry  </text>
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                <text>The visual merchandising sector on the online platform has considerably impacted the sales as online visual merchandising (OVM) strategies have become a relatively new concept. The tremendous growth of electronic retailing has led to the adoption of new visual merchandising concepts which are digital. A web space which is visible and aesthetically not appealing distracts the customers across all the generations, which makes them switch to other websites. Online retailing is a competitive and dynamic area, which is created based on the artificial brick and motor concept. This artificial brick and motor concept has to be created on an online shopping platform in terms of attracting the end consumers. Moreover, to do this there needs to be a trigger, or in other words a stimulus which causes an action which leads to a response (reaction). Based on the past theories by psychologists the stimulus and response is not the only factor that serves as a basis for decision making, there is a third essential and integral dimension, organism. Organism simply means a system consisting of interdependent parts which are interlinked. Therefore, personality attributes considered the organism is said to be vital in attracting prospective customers. Current research aims at analysing such prospects on an equal sample size of 400 newlineeach from generation X, Y, Z who have engaged in the online purchase of apparel. Responses newlinewere obtained equally from male and female respondents based on a web survey. Structural newlineequation modelling (SEM) was used for analyses of data. The study proposes a research framework of Stimulus-Organism-Response(SOR) model. Results of the study suggest different personality characteristics of generations considered as organisms mediate the relationship between online visual merchandising cues and play a vital role in purchase intention. Therefore, it is imperative to distinguish between ages and generations to cater to the needs of generation X, Y and Z segmented as customers.</text>
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                <text>Thomas, Mary Rani.</text>
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                <text>Christ(Deemed to be University)</text>
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                <text>Mathew, Jain</text>
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                <text>Role of Perceived Social Support and Sense of Coherence Towards Quality of Life Among People Seeking Treatment for Substance Use</text>
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                <text>Perceived social support; Quality of life; Sense of coherence; Substance use</text>
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                <text>A significant portion of individuals diagnosed with substance use disorder confront societal neglect and escalating stigma. This heightened pressure contributes to increased stress and the emergence of comorbid psychiatric conditions alongside their existing affliction. Considering it to be a significant untouched area, the current empirical research was undertaken to explore the role of psychological factors towards quality of life among people seeking treatment for substance use. To accomplish the proposed objectives a correlation design had been adopted and standardized psychological measures were administered on a sample of 100 participants who were registered under residential rehabilitation programs. The data was analyzed using SPSS statistical software and the findings revealed a significant positive correlation of perceived social support and a sense of coherence with quality of life, i.e., r = 0.72 (p &amp;lt;.001) and r = 0.68 (p &amp;lt;.001), respectively. Further, perceived social support and sense of coherence also emerged as predictors (R2 = 55%) of quality of life among people seeking treatment for substance use. Findings provide strong advocacy that people seeking treatment for substance use should be provided with social support which in turn helps them to hold a sense of coherence and ultimately both contributes to their overall quality of life.  2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors.</text>
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                <text>Jeswani P.; Mukherjee S.</text>
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                <text>Health Psychology in Integrative Health Care, pp. 114-120.</text>
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                <text>&lt;a href="https://doi.org/10.4324/9781003596806-18" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4324/9781003596806-18&lt;/a&gt;
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                <text>Jeswani P., Department of Clinical Psychology, Post Graduate Institute of Behavioral and Medical Sciences, C.G, Raipur, India; Mukherjee S., Department of Psychology, CHRIST (Deemed to be University), NCR, Delhi, India</text>
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                <text>Jeswani P., Department of Clinical Psychology, Post Graduate Institute of Behavioral and Medical Sciences, C.G, Raipur, India; Mukherjee S., Department of Psychology, CHRIST (Deemed to be University), NCR, Delhi, India</text>
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                <text>A significant portion of individuals diagnosed with substance use disorder confront societal neglect and escalating stigma. This heightened pressure contributes to increased stress and the emergence of comorbid psychiatric conditions alongside their existing affliction. Considering it to be a significant untouched area, the current empirical research was undertaken to explore the role of psychological factors towards quality of life among people seeking treatment for substance use. To accomplish the proposed objectives a correlation design had been adopted and standardized psychological measures were administered on a sample of 100 participants who were registered under residential rehabilitation programs. The data was analyzed using SPSS statistical software and the findings revealed a significant positive correlation of perceived social support and a sense of coherence with quality of life, i.e., r = 0.72 (p &amp;lt;.001) and r = 0.68 (p &amp;lt;.001), respectively. Further, perceived social support and sense of coherence also emerged as predictors (R2 = 55%) of quality of life among people seeking treatment for substance use. Findings provide strong advocacy that people seeking treatment for substance use should be provided with social support which in turn helps them to hold a sense of coherence and ultimately both contributes to their overall quality of life.  2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors.</text>
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                <text>Role of plant tissue culture medium components</text>
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                <text>Carbon sources; Nanoparticles; Organic additives; Plant growth regulators; Plant tissue culture medium; Sterilization</text>
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                <text>The plant tissue culture technique is one of the most acquainted techniques and has been practiced since 1902 for the development of disease-free plants with desired quality, at a larger production rate within a short span of time, irrespective of the season. Each plant has its own morphology and nutritional requirements. Moreover, the nutritional requirement for the tissues in each part of the plant varies. Thus, for the optimal growth of the desired plant, the composition and choice of the suitable media are crucial factors. The formulation of the nutrient medium for the specific tissue and the specific plant plays a vital role in the development of suitable plant tissue culture techniques. This chapter discusses the main components of the plant tissue culture media: basic components which include macroelements, microelements, nitrogen sources (including amino acids), carbon sources, organic supplements (mainly vitamins and other supplements), growth regulators like auxins, cytokinins, gibberellins, abscisic acid, ethylene, and solidifying agents. The basic components have to be incorporated at a fixed concentration. The plant growth regulators are supplemented for organogenesis and the balance between the growth regulators depends on the type of tissue culture technique adopted. The additional supplements are incorporated into the media to achieve specific responses which include activated charcoal, antioxidants, ethylene inhibitors, and complex organic additives, and antibiotics/antifungal agents are supplemented to prevent plant loss due to contamination. The chapter also emphasizes the sterilization techniques and their importance in the plant tissue culture medium. The significance of the adoption of automated media preparation and incorporation of nanoparticles in the tissue culture media is also discussed.  2022 Elsevier Inc. All rights reserved.</text>
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                <text>Advances in Plant Tissue Culture: Current Developments and Future Trends, pp. 51-83.</text>
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                <text>Sudheer W.N., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, India; Praveen N., Department of Life Sciences, CHRIST (Deemed to be University), Karnataka, Bangalore, India; Al-Khayri J.M., Department of Agricultural Biotechnology, College of Agriculture and Food Sciences, King Faisal University, Al-Ahsa, Saudi Arabia; Jain S.M., Department of Agricultural Sciences, University of Helsinki, Helsinki, Finland</text>
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                <text>Role of polyamines in plant tissue culture: An overview</text>
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                <text>Callus induction; Elicitation; Embryogenesis; In-vitro techniques; Plant secondary metabolites; Polyamines; Shoot multiplication</text>
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                <text>Since the era of plant tissue culture bloomed, we have started approaching from a biotechnological perspective to overcome the massive challenges like inducing embryogenesis and organogenesis, initiating rooting, increasing the number of plantlets, establishing a callus from various organs of plants and also enhancing the metabolite content which was a mind-boggling thought once upon a time. Use of various elicitors, altering the media components, the strength of media, pH, precursor feeding etc. have all contributed tremendously in the in-vitro techniques used for culturing rare, endemic and medicinal plants for the commercial purposes. Owing to the demand for the plant products and drugs, the search for the other superior novel methods to increase its quantity and quality has not been stopped. Thus, one such method is the use of chemical compounds with many amino groups which serves as an additional source of nitrogen in the media and these organic compounds are called polyamines. Polyamines are known to play a wide role in plant physiological processes helping them in differentiation, inducing totipotency, increasing cell division and also in molecular signaling. Polyamines have a versatile application in this field ranging from establishing a callus to the elicitation of secondary metabolites. Thus, polyamines can be considered as a boon to the plant tissue culture field. In this review article, we have mainly focused on the in-depth applications of major polyamines like putrescine, spermidine and spermine in the field of plant tissue culture.  2021, The Author(s), under exclusive licence to Springer Nature B.V. part of Springer Nature.</text>
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                <text>Plant Cell, Tissue and Organ Culture, Vol-145, No. 3, pp. 487-506.</text>
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                <text>Increasingly, project-based organizations, have been implementing project management methodology for specific projects based on the dynamic environment. Financial services face challenges in the form of unstable market conditions, economies and technology, strict controls, and higher stress to meet customer demands and maximize profits. Many IT initiatives fail to provide the desired outcomes as per the project budgets, project types, and project contexts. Some are also unable to deliver business value to the customers due to the adoption of an unsuitable project management methodology. Regardless of the wide variety of choices, project managers often fail to decide on available alternatives. Project managers tend to tailor projects based on criteria that may not be associated with the overall project objectives rationally. The goal of this newlineresearch work is to assess the role of hybrid and agile project management approaches in newlineachieving success and creating business value considering project contexts for financial newlineservices IT projects. A conceptual research framework and various propositions were built on the literature analysis. To analyse the theoretical support, data was gathered through an online questionnaire. The survey was administered to project managers who were newlineinvolved at different levels in IT project development in financial service organizations. The study findings demonstrate that the various key success factors vary significantly across hybrid and agile project management methodologies considering different success measures in IT projects. And, such factors and processes play a vital role, especially in large-size high-technology projects. This research work enriches the project management literature and offers practical guidance by applying the contingency approach for comparing the effect of key success factors applicable to financial service IT projects from the viewpoint of hybrid and agile project management approaches.</text>
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                <text>Tiwari, Pankaj.</text>
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                <text>Increasingly, project-based organizations, have been implementing &#13;
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                <text>Purpose: This study aims to gain an understanding of how caring for an ageing population affects caregivers psychological well-being, quality of life and ability to tolerate distress. This study provides valuable insights into the challenges faced by family caregivers and underscores the critical need for comprehensive support systems. Design/methodology/approach: A correlational method and cross-sectional research design was used for the study. For this, a sample of 200 caregivers in the age range of 2560 years who were taking care of the geriatric population above the age of 70 years for a minimum of one year were chosen. Four questionnaires ? Burden Scale for Family Caregivers, Psychological Well-Being Scale, World Health Organizations Quality of Life Scale-BRIEF version and Distress Tolerance Scale were chosen. Correlation and multivariate regression were calculated using statistical package for social sciences (SPSS) 21 and Jamovi 3.4.1. Findings: This study found that there is a negative correlation of caregiver burden with psychological well-being, quality of life and distress tolerance. The sub-domains of self-acceptance, psychological health and tolerance levels were most impacted for the caregivers. Through multivariate regression, it was found that the caregiver burden significantly predicted psychological well-being and quality of life. Research limitations/implications: This study focuses on the English-speaking caregivers which may overlook the diverse linguistic and cultural variations within the broader caregiver community in India and the data collection exclusively targeted family caregivers providing support to geriatric population without chronic illnesses. This restriction could potentially limit the generalizability of the findings to the broader caregiving context. Practical implications: The implications of this research are that for caregivers, this study underscores the importance of tailored support programmes that address the negative impact of caregiver burden on psychological well-being and quality of life. Health-care professionals can use the findings to incorporate mental health assessments and interventions within caregiving contexts, recognizing the interconnected nature of these variables. Policymakers can use the findings to inform policies related to caregiver support and health-care resource allocation. Originality/value: In India, the social norm is that children are expected to take care of their parents when they become old. Taking care of elderly parents can be challenging, even emotionally. As a result, this study will focus on how caregivers psychological well-being, quality of life and ability to tolerate distress are affected. Consequently, promoting the creation of community support groups and workplace mental health programmes which could give caregivers a forum to voice their concerns.  2024, Emerald Publishing Limited.</text>
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                <text>Over the years, there has been a steady increase in the number of crimes committed annually in India (Snapshots, 2014). The purpose of this paper was to delve into the psychological and social factors that contribute to the development of criminal behaviour in the Indian context. For the current research, concurrent embedded mixed research design was used. Twenty individuals with a criminal record were selected using purposive sampling and twenty individuals with no criminal record were matched on the basis of age, gender and socio economic status. Eysenck Personality Questionnaire- Revised was administered on them. A semi structured interview delving into understanding the social factors that contributed to the criminal behaviour was taken for six individuals who have a criminal record. Results revealed that there was no significant difference in the personality traits of extraversion, neuroticism, psychoticism and lie score between the two groups. However, various social factors like lack of social support, less emphasis on education and awareness, financial constraints and certain individual traits were found to be prevalent. Furthermore, an interactive effect of personality and environmental factors was established. A model was also proposed for providing interventions at an individual as well as societal level.  2017 International Journal of Criminal Justice Sciences.</text>
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                <text>Sikand M.; Reddy K.J.</text>
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                <text>International Journal of Criminal Justice Sciences, Vol-12, No. 1, pp. 24-44.</text>
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                <text>Sikand M., Department of Clinical Psychology, Dr. Ram Manohar Lohia Hospital, PGIMER, New Delhi, India; Reddy K.J., Department of Psychology, Christ University, Hosur Road, Bengaluru, Karnataka, 560 032, India</text>
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                <text>Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /</text>
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                <text>Sen, Srabani. - 1424052</text>
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                <text>Master of Arts in Media and Communication Studies</text>
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                <text>Media Studies</text>
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                <text>Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business.</text>
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                <text>CHRIST (Deemed To Be University)</text>
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                <text>Department of Media Studies</text>
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                <text>Role of Silk Fiber Loading on Physico-Mechanical Properties of Epoxy Composites</text>
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                <text>flexural properties; fractography; impact strength; interlaminar shear strength; Silk fiber reinforced biocomposites; tensile properties</text>
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                <text>Researchers have suggested the usage of lightweight materials in the automotive and other engineering components which has proven to be one of the potential ways to meet demand for fuel efficiency and eliminate greenhouse gas emissions generated by the manufacturing industries. In this study, silk fiber (Bombyx-mori) reinforced epoxy biocomposites were fabricated by hand layup method with different loadings of fiber and their physico-mechanical properties were studied following acceptable ASTM standards. The properties of the epoxy matrix were significantly enhanced with the silk fiber loading, displaying optimum properties at 50wt. % silk fiber loading. The findings also led that morphology of silk fiber and surface adhesion with the epoxy matrix affects the properties of biocomposites. Such findings provide perspective into the benefits of fiber reinforcements to the physio-mechanical performance of the epoxy resin. The mechanism of failure and consequently the adhesion between fibers and matrix were analyzed by observing the photomicrographs of the damaged coupons.  2021 Taylor &amp;amp; Francis.</text>
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              <elementText elementTextId="113835">
                <text>Darshan S.M.; Suresha B.</text>
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              <elementText elementTextId="113836">
                <text>Journal of Natural Fibers, Vol-19, No. 13, pp. 6377-6388.</text>
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              <elementText elementTextId="113837">
                <text>Taylor and Francis Ltd.</text>
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                <text>2022-01-01</text>
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                <text>&lt;a href="https://doi.org/10.1080/15440478.2021.1921654" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1080/15440478.2021.1921654&lt;/a&gt;
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                <text>Restricted Access</text>
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                <text>ISSN: 15440478</text>
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            <name>Language</name>
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              <elementText elementTextId="113843">
                <text>English</text>
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                <text>Darshan S.M., Department of Mechanical Engineering, The National Institute of Engineering, Mysuru, India, Department of Mechanical Engineering, CHRIST (Deemed to Be University), Bengaluru, India; Suresha B., Department of Mechanical Engineering, The National Institute of Engineering, Mysuru, India</text>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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              <elementText elementTextId="125671">
                <text>Role of Sm3+ and Ce4+ on mesoporous rice husk silica for selective oxidation of benzyl alcohol to benzaldehyde</text>
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          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
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              <elementText elementTextId="125672">
                <text>Benzaldehyde; Benzyl alcohol; Ceriasamaria mixed oxide; Oxidation reaction; Rice husk silica</text>
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                <text>Silica was prepared from rice huskagricultural wasteby soaking and pyrolysis method. Ceria and samaria were impregnated on silica by rotavapor-assisted impregnation method. The physicochemical properties of CeSm/Si catalyst were determined by BET, FT-IR, XRD, SEM, EDX, and n-butylamine titration. Catalytic activity was evaluated by oxidation of benzyl alcohol (Bzl-OH) to benzaldehyde (B-CHO) using H2O2 as an oxidant in acetonitrile medium. Different reaction parameters like time, temperature, solvent, and catalyst amount on the reaction were also studied. Among the various catalysts, 50Ce50Sm/Si showed the impressive catalytic performance with a selectivity of 91.4% to benzaldehyde. The improved catalytic performance was attributed to the well dispersion of ceriasamaria on the surface of silica. These materials can be reused effectively up to four cycles without significant loss in their selectivity. Moreover, excellent selectivity of benzaldehyde in shorter duration using modified rice husk silica catalysts makes this protocol highly attractive and practically beneficial. [Figure not available: see fulltext.].  2019, Australian Ceramic Society.</text>
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              <elementText elementTextId="125674">
                <text>Selva Priya A.; Sunaja Devi K.R.; Venkatesha N.J.</text>
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            <name>Source</name>
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              <elementText elementTextId="125675">
                <text>Journal of the Australian Ceramic Society, Vol-56, No. 1, pp. 217-225.</text>
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            <name>Publisher</name>
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              <elementText elementTextId="125676">
                <text>Springer</text>
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            <name>Date</name>
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                <text>2020-01-01</text>
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                <text>&lt;a href="https://doi.org/10.1007/s41779-019-00342-6" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/s41779-019-00342-6&lt;/a&gt;
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                <text>ISSN: 25101560</text>
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                <text>Online</text>
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            <description>A language of the resource</description>
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              <elementText elementTextId="125682">
                <text>English</text>
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                <text>Selva Priya A., Department of Chemistry, CHRIST (Deemed to be University), Bangalore, 560029, Karnataka, India; Sunaja Devi K.R., Department of Chemistry, CHRIST (Deemed to be University), Bangalore, 560029, Karnataka, India; Venkatesha N.J., Department of Chemistry, Bangalore Institute of Technology, VV Puram, Bengaluru, 560004, Karnataka, India</text>
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              <elementText elementTextId="204326">
                <text>Kumar, Neeraj; Varman, P. Mahendra</text>
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                <text>Role of Social Capital, Environment and Crime in Determining Life Satisfaction in India</text>
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              <elementText elementTextId="204329">
                <text>Journal of Quantitative Economics;Volume;24;Issue;1;pp.51-82</text>
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                <text>Kumar N., Department of Economics, CHRIST (Deemed to Be University), Karnataka, Bangalore, 560029, India; Varman P.M., Department of Econometrics, University of Madras, Chennai, 600005, India</text>
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                <text>Gross Domestic Product is a good indicator for examining the economic condition of any country, but it is an inappropriate indicator for evaluating an individual's well-being. This led to our research question: what determines people's life satisfaction or well-being in a diverse country like India? The present study examines the determinants of life satisfaction in India. To conduct this study, we analysed data from five waves of the World Values Survey spanning from 1990 to 2012, in conjunction with air and water pollution data sourced from various reports by the Central Pollution Control Board (CPCB). Specifically, the study examines the influence of Sulphur Dioxide (SO2) and Nitrogen Dioxide (NO2) as indicators of air pollution and Biochemical Oxygen Demand (BOD) as a measure of water pollution. The impact of the socio-economic variable is as expected, like the positive impact of education, health status, social class, and marital status on life satisfaction. However, one of the paper's main objectives is to examine the effect of social capital, Environmental pollution and incidence of crime on life satisfaction. It has been found that both formal and informal social capital positively affect people's life satisfaction in India. The results show that people who are trustable and sociable are more satisfied than those who are neither. Environmental pollution, such as NO2 and BOD, adversely affects people's satisfaction. The incidence of crime has a significant and negative impact on life satisfaction, particularly among individuals who report higher levels of satisfaction.  The Author(s), under exclusive licence to The Indian Econometric Society 2025.</text>
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                <text>A digital transformation endeavor is the use of technology and digital processes to enhance business operations and consumer experiences. These projects frequently include the use of new technology like social media platforms, artificial intelligence (AI), and analytics, as well as the execution of digital processes like cloud computing, omnichannel commerce, data analytics, and automation. An organization needs to integrate digital transformation initiatives into its current systems if it wants to stay current with the rapidly evolving technology landscape of today. Social media is now an essential part of contemporary life, and businesses are increasingly using it to connect with their clients and other stakeholders. To take advantage of social media's huge potential, businesses are incorporating it into their digital transformation initiatives. Copyright  2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.  2023 by IGI Global. All rights reserved.</text>
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                <text>Global Perspectives on Social Media Usage Within Governments, pp. 48-67.</text>
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                <text>David Winster Praveenraj D., CHRIST University (Deemed), India; Sudha E., CHRIST University (Deemed), India; Hariharan R., CHRIST University (Deemed), India; Vedapradha R., Mount Carmel College (Autonomous), India; Ashok J., CHRIST University (Deemed), India</text>
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                <text>This study provides an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people 's lives, individuals are easily influenced by what they see online, leading to the adoption of trends promoted by influencers. Influencers, who have established their personal brand and gained a substantial following, play a key role in shaping consumer preferences and driving sales. Social media platforms allow fashion brands to connect with their audience, democratizing fashion shows and enabling direct interaction. The rise of fast fashion and the influence of fashion influencers have contributed to the growth of the clothing industry. Businesses are now utilizing AI-powered analytics and dedicated platforms to enhance their influencer marketing strategies. In summary, social media influencers have a significant impact on consumer behavior, driv- ing sales and shaping trends in the fashion and clothing industry.  2023, IGI Global. All rights reserved.</text>
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                <text>Social Media and Online Consumer Decision Making in the Fashion Industry, pp. 203-229.</text>
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                <text>With the increase in technology access, the expectations of the employers while hiring the candidates has increased manifold. The newlinecandidates however do not possess the required skills as expected by the corporate professionals. The study, therefore, aims to understand the impact of an employable newlineskill training module based on experiential learning on the soft skill development of management postgraduate students. The study used a one-group pre-test post-test design. The study was based on the Experiential newlineLearning Theory (Kolb, 1984) and the Theory of Multiple Intelligences (Gardner, 1983). In order to find the essential skill sets that have to be possessed by management postgraduates a systematic review of literature of 243 included studies was conducted to understand the skill sets required by management postgraduates. newlineFrom the analysis, it was found that formal communication skills like oral communication, meeting participation, written communication could be effectively developed using the modules with a high effect on the skill newlinedevelopment. The modules were also found to have a significantly large effect on the problem-solving, persuasiveness, critical thinking and lateral thinking skills of the students. In addition to the above, the modules created a deeper understanding of the strengths, capabilities and the weaknesses of newlinethe participants and enabled them to communicate the same effectively thus newlinepreparing them for interviews and group discussions. The modules additionally enabled the participants to appropriately use gestures, tone and their voice in formal communication in a manner that can enhance the effectiveness of their communication. These skills were also found to be lacking in students according to the studies of Abas and Imam (2016); Andelt et al., (1997); Cotton (1993); Crosling and Ward (2002); Gandhi (2013); Hodges and Burchell (2003); Jackson (2009); Levy and Canon (2016) among newlineothers.</text>
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                <text>Role of Soft Skills Development Programme on Employable Skills of Management Students in Bengaluru /</text>
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                <text>Management</text>
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                <text>Srinivasan, Shruti.  - 1720080 </text>
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                <text>CHRIST (Deemed to be University)</text>
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                <text>Role of spiritual intelligence and occupational stress on organizational commitment: Evidence from outsourcing industry</text>
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                <text>Commitment; Gig; Outsourcing; Spiritual Intelligence; Stress</text>
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                <text>As the world passes through uncertainty, researchers contemplate the future of work. While trying times highlight the importance of spiritual intelligence and commitment towards the organization, change brings with it large amounts of stress. Even before the pandemic, a large portion of the working population was moving towards the 'gig' style of working. The freedom of choice and the level of control that the option brought with it, made it a rather attractive option. However, for organizations the question remains on how to instil the same level of commitment in an employee who is not directly linked to the organization. In an attempt to understand the same, the current study looks at the drivers of organizational commitment for employees of the outsourcing industry. Similar to gig employees, these employees remain outside the organization they currently work for. Additionally, they are expected to balance the expectations of the parent and the host organization. The findings of the study suggest that the individual's spiritual intelligence levels and the level of perceived stress in the role would be significant in determining their levels of commitment. These findings are of significance for organizations dealing with outsourced employees and especially for those attempting to create alternate employment opportunities within their organization.  2019 by Advance Scientific Research. This is an open-access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)</text>
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                <text>Mathew J.; Shetty P.; Nair S.</text>
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                <text>Journal of Critical Reviews, Vol-7, No. 6, pp. 776-781.</text>
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                <text>Innovare Academics Sciences Pvt. Ltd</text>
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                <text>2020-01-01</text>
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                <text>&lt;a href="https://doi.org/10.31838/jcr.07.06.135" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.31838/jcr.07.06.135&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084218366&amp;amp;doi=10.31838%2Fjcr.07.06.135&amp;amp;partnerID=40&amp;amp;md5=cc0d43e2ce8d36a0e66f7cd75df115ad" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084218366&amp;amp;doi=10.31838%2fjcr.07.06.135&amp;amp;partnerID=40&amp;amp;md5=cc0d43e2ce8d36a0e66f7cd75df115ad&lt;/a&gt;</text>
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                <text>All Open Access; Gold Open Access</text>
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                <text>ISSN: 23945125</text>
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                <text>Mathew J., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Shetty P., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Nair S., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India</text>
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