693 20 16481 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sterlite Technologies Ltd.: To Buy or Not to Buy is the Question Description An account of the resource [No abstract available] Creator An entity primarily responsible for making the resource Sinha A.; Ramdas R.; Pradeep K.V. Source A related resource from which the described resource is derived Asian Case Research Journal, Vol-26, No. 2, pp. 127-144. Publisher An entity responsible for making the resource available World Scientific Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1142/S0218927522500055" target="_blank" rel="noreferrer noopener">https://doi.org/10.1142/S0218927522500055</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131909006&doi=10.1142%2FS0218927522500055&partnerID=40&md5=367542435d5a1fe54961086a0355d883" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131909006&doi=10.1142%2fS0218927522500055&partnerID=40&md5=367542435d5a1fe54961086a0355d883</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2189275 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha A., ICFAI Foundation for Higher Education, Telangana, Hyderabad, India; Ramdas R., School of Business and Management, Christ (Deemed to be University), Karnataka, Bengaluru, India; Pradeep K.V., Jain (Deemed-to-be University), Kerala, Kochi, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Design and optimization of three class object detection modalities for manufacturing steel surface fault diagnosis and dimensionality classification Subject The topic of the resource Dimensionality classification; Fault diagnosis; Modalities; Object detection; Optimization; Steel surface Description An account of the resource The main objective of this research is to create and improve three different object identification techniques for identifying surface flaws and categorising dimensions in steel that has been fabricated. RetinaNet, YOLOv3, and Faster R-CNN are the selected modalities in the experiment. The main goal is to evaluate these modalities' ability to detect and classify defects on steel surfaces in terms of accuracy, precision, recall, and F1 score. This assessment makes use of a varied collection of steel surface photos that show different kinds and sizes of faults. Training, validation, and testing sets make up the dataset's partitioning. The training set is used to train and optimise the three modalities, while the testing and validation sets are used to evaluate their performance. According to the study's findings, all three methods provide excellent of 0.92. RetinaNet comes in second with an F1 score of 0.89, followed by YOLOv3 with an F1 score of 0.87, while the Faster R-CNN modality obtains the greatest overall performance with an F1 score. The Author(s) under exclusive licence to The Society for Reliability Engineering, Quality and Operations Management (SREQOM), India and The Division of Operation and Maintenance, Lulea University of Technology, Sweden 2024. Creator An entity primarily responsible for making the resource Sinha A.; Sharma V.; Alkhayyat A.; Suman; Kumar B.; Singh N.; Singh A.K.; Pandey S. Source A related resource from which the described resource is derived International Journal of System Assurance Engineering and Management, Vol-15, No. 10, pp. 4947-4965. Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/s13198-024-02503-8" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/s13198-024-02503-8</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203996471&doi=10.1007%2Fs13198-024-02503-8&partnerID=40&md5=7a1401deefedc283e7804915d2ef92a1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203996471&doi=10.1007%2fs13198-024-02503-8&partnerID=40&md5=7a1401deefedc283e7804915d2ef92a1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9756809 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha A., Computer Science Department, ICFAI Tech School, ICFAI University, Jharkhand, Ranchi, 835222, India; Sharma V., Computer Science Department, Christ University, Bengaluru, 560029, India; Alkhayyat A., College of Technical Engineering, The Islamic University, Najaf, Iraq; Suman, Department of Computer Science, Jagan Institute of Management Studies, Rohini, Delhi, 110085, India; Kumar B., Department of Computer Science and Engineering, Amity University Jharkhand, Jharkhand, Ranchi, 834002, India; Singh N., Department of Information Technology, Bharati Vidyapeeths College of Engineering, Paschim Vihar, Delhi, New Delhi, 110063, India; Singh A.K., Department of Production and Industrial Engineering, Birla Institute of Technology, Mesra, Ranchi, 835215, India; Pandey S., Marwadi University Research Center, Faculty of Management Studies, Marwadi University, Gujarat, Rajkot, 360003, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Smell Technology: Advancements and Prospects in Digital Scent Technology and Fragrance Algorithms Subject The topic of the resource fragrance algorithm; innovation; Scent technology; smell technology; virtual reality Description An account of the resource Smell technology, a rapidly expanding sector of the scent business, aims to digitally replicate and transmit aromas. Its applications include virtual reality, e-commerce, and healthcare. Recent advances in the field include the creation of smell algorithms and the use of artificial intelligence to create more realistic fragrances. Fragrance algorithms are mathematical models that predict the scent of a fragrance based on its chemical composition. They might be used to the perfume industry to streamline the production of perfumes and do away with the need for expensive trial-and-error methods. Artificial intelligence is also being used to create digital representations of fragrances that closely resemble the real thing by analysing the chemical composition of actual odours. A possible benefit of this technology in the healthcare sector is that synthetic odours may mimic the scents of diseases and aid physicians in making more precise diagnoses. Additionally, some companies are developing small devices that can be connected to computers or mobile devices to emit odours on demand, providing users of virtual reality, gaming, and online shopping with a more realistic experience. In spite of these advancements, it is still exceedingly challenging to recreate the complexity of natural scents, which can include hundreds of different components. With more research and development, there is still a tonne of promise for fragrance technology in the future. 2023 IEEE. Creator An entity primarily responsible for making the resource Sinha A.; Sharma V.; Gupta M.; Rao G.M.; Raj A.; Kumari A.; Alkhayyat A. Source A related resource from which the described resource is derived 2023 14th International Conference on Computing Communication and Networking Technologies, ICCCNT 2023 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICCCNT56998.2023.10306663" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICCCNT56998.2023.10306663</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179850257&doi=10.1109%2FICCCNT56998.2023.10306663&partnerID=40&md5=d84c4e19b1c54d3b9b0d2751a137f543" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179850257&doi=10.1109%2fICCCNT56998.2023.10306663&partnerID=40&md5=d84c4e19b1c54d3b9b0d2751a137f543</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835033509-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha A., Ignou, Department of Computer Science and Information Technology, New Delhi, India; Sharma V., Christ University, Institute of Information Technology, India; Gupta M., Rungta College of Engineering and Technology, Department of Physics, CG, Bhilia, India; Rao G.M., Koneru Lakshmaiah Education Foundation, India; Raj A., Galgotias University, School of Computing Science and Engineering, Greater Noida, India; Kumari A., Rkdf University, India; Alkhayyat A., The Islamic University, College of Technical Engineering, Najaf, Iraq Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Teaching as a political act: The role of critical pedagogical practices and curriculum Subject The topic of the resource Critical pedagogy; Hidden curriculum; Identity; India; Teacher-student relationship Description An account of the resource The present paper is an inquiry into the role of the teacher in the context of the dominant Indian value system, an imposed curriculum and teacher-students interactions from the social psychological and critical interdisciplinary perspectives. The role of the school in the present modernist worldview is to frame and impart knowledge which may lead to economic growth. In this context, the role of the teacher is observed as being limited to a bearer of information rather than a leader who visualizes change and develops critical ability among students. Based on the theoretical framework of postformalism and collective/social identity, the current work argues that the role of the teacher is not limited to passively following and communicating mainstream values but involves constructing a new participative identity through critical pedagogical engagement and by acting as an active agent of social change. Institute for Research in Social Communication, Slovak Academy of Sciences. Creator An entity primarily responsible for making the resource Sinha C. Source A related resource from which the described resource is derived Human Affairs, Vol-26, No. 3, pp. 304-316. Publisher An entity responsible for making the resource available Walter de Gruyter GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1515/humaff-2016-0026" target="_blank" rel="noreferrer noopener">https://doi.org/10.1515/humaff-2016-0026</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84983082074&doi=10.1515%2Fhumaff-2016-0026&partnerID=40&md5=f2944f832bf5d35b8bb3c7b7036bb895" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84983082074&doi=10.1515%2fhumaff-2016-0026&partnerID=40&md5=f2944f832bf5d35b8bb3c7b7036bb895</a> Rights Information about rights held in and over the resource All Open Access; Hybrid Gold Open Access Relation A related resource ISSN: 12103055 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha C., Christ University, Hosur Road, Bangalore, 560029, Karnataka, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Post-formalist explanation of academic achievement: Exploring the contribution of John Ogbu and Joe Kincheloe Subject The topic of the resource Academic achievement; Educational psychology; India; Kincheloe; Ogbu; Postformalism Description An account of the resource The present paper attempts to interrogate the existing approach to understand academic achievement in the mainstream educational psychology. The paper explores the persistent question of "why academic achievement gap" in the modern society from the cultural ecological and postformalist framework of John Ogbu and Joe Kincheloe respectively. As mainstream educational psychology limits its scope in the narrowed individualistic lens, paper suggests that dominant identity based curriculum, pedagogy and knowledge may concretize the psychological categories unless revolutionary efforts are made to transcend the boundaries. Thus, paper adopts critical interdisciplinary framework, rejecting positivistic metatheory as an only relevant approach in educational psychology. 2016, De Gruyter Open Ltd. All rights reserved. Creator An entity primarily responsible for making the resource Sinha C. Source A related resource from which the described resource is derived Journal of Pedagogy, Vol-7, No. 2, pp. 33-50. Publisher An entity responsible for making the resource available De Gruyter Open Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1515/jped-2015-0009" target="_blank" rel="noreferrer noopener">https://doi.org/10.1515/jped-2015-0009</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85014611270&doi=10.1515%2Fjped-2015-0009&partnerID=40&md5=88ae85019dd7d08e901fa55c934c4228" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85014611270&doi=10.1515%2fjped-2015-0009&partnerID=40&md5=88ae85019dd7d08e901fa55c934c4228</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 13381563 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha C., Christ University, Department of Psychology, Hosur Road, Bangalore, 560029, Karnataka, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Post-formalist explanation of academic achievement: Exploring the contribution of John Ogbu and Joe Kincheloe Subject The topic of the resource Academic achievement; Educational psychology; India; Kincheloe; Ogbu; Postformalism Description An account of the resource The present paper attempts to interrogate the existing approach to understand academic achievement in the mainstream educational psychology. The paper explores the persistent question of "why academic achievement gap" in the modern society from the cultural ecological and postformalist framework of John Ogbu and Joe Kincheloe respectively. As mainstream educational psychology limits its scope in the narrowed individualistic lens, paper suggests that dominant identity based curriculum, pedagogy and knowledge may concretize the psychological categories unless revolutionary efforts are made to transcend the boundaries. Thus, paper adopts critical interdisciplinary framework, rejecting positivistic metatheory as an only relevant approach in educational psychology. Creator An entity primarily responsible for making the resource Sinha C. Source A related resource from which the described resource is derived Journal of Pedagogy, Vol-2015, pp. 33-50. Publisher An entity responsible for making the resource available De Gruyter Open Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2015-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1515/jped-2015-0009" target="_blank" rel="noreferrer noopener">https://doi.org/10.1515/jped-2015-0009</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992051142&doi=10.1515%2Fjped-2015-0009&partnerID=40&md5=31333af7d54f94972d0212155e5a9635" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992051142&doi=10.1515%2fjped-2015-0009&partnerID=40&md5=31333af7d54f94972d0212155e5a9635</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 13381563 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha C., Christ University, Department of Psychology, Hosur Road, Bangalore Karnataka, 560029, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The social representations of academic achievement and failure Subject The topic of the resource Academic achievement; Education; Failure; India; Social representations; Socioeconomic status Description An account of the resource This study tried to explore the ways in which the construct of academic achievement and failure is conceptualized and represented among different social categories based on educational roles. It was indicated that social representations of academic achievement and failure function in broader social contexts. Findings also suggested that academic achievement and failure are not the antinomies and have multidimensional aspects which collaborate and have greater bearing on the future social outcomes. National Academy of Psychology (NAOP) India 2015. Creator An entity primarily responsible for making the resource Sinha C.; Kumar Mishra A. Source A related resource from which the described resource is derived Psychological Studies, Vol-60, No. 2, pp. 160-169. Publisher An entity responsible for making the resource available Springer India Date A point or period of time associated with an event in the lifecycle of the resource 2015-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/s12646-014-0285-3" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/s12646-014-0285-3</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84943274021&doi=10.1007%2Fs12646-014-0285-3&partnerID=40&md5=4296e020d2ca0c5d47155f4123f53cab" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84943274021&doi=10.1007%2fs12646-014-0285-3&partnerID=40&md5=4296e020d2ca0c5d47155f4123f53cab</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 332968 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha C., Department of Psychology, Christ University, Bangalore, India; Kumar Mishra A., Zakir Husain Centre for Educational Studies, Jawaharlal Nehru University, New Delhi, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The illusion of social class identity and academic performance: Exploring the role of father education as an indicator of socioeconomic status Subject The topic of the resource Academic achievement; Identity processes; Social class; Socioeconomic status Description An account of the resource The academic achievement of low social class students has been attributed to lack of ability and their socioeconomic Status (SES). However, a recent meta-analysis reported decreasing relationship between SES and academic achievement in the U.S. population (Sirin, 2005). The present study attempted to explore the relationship between social class identity processes and academic performance in an Indian context. The study took students' self report on all indicators of SES and separated high and low social class students on the basis of their fathers' education. The result showed that social class based identity process has less important role in explaining the existing academic achievement gap. Thus the need arises to explore other identities that may collaborate with the social class identity in an educational domain. Creator An entity primarily responsible for making the resource Sinha C.; Mishra A.K. Source A related resource from which the described resource is derived Journal of Psychological and Educational Research, Vol-22, No. 1, pp. 34-56. Publisher An entity responsible for making the resource available Universitatea din Oradea Date A point or period of time associated with an event in the lifecycle of the resource 2014-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902590438&partnerID=40&md5=e8722786f264bc98d85b0b1fdf1bbdc8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902590438&partnerID=40&md5=e8722786f264bc98d85b0b1fdf1bbdc8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 22471537 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha C., Christ University, Department of Psychology, Bangalore, Hosur Road, India; Mishra A.K., Jawaharlal Nehru University, Department: Zakir Husain Centre for Educational Studies, New Delhi, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Efficacy of Artificial Neural Networks (ANN) as a Tool for Predictive Analytics Subject The topic of the resource Artificial Neural Network (ANN); Decision-making; Forecasting; Output prediction; Predictive analytics Description An account of the resource Predictive analytics could also be defined as the application of statistical techniques and mathematical modeling to anticipate the future performance and expected return on investments. Predictive analytics examines the most recent and the historical data to see if the same pattern is likely to reoccur or not. This gives an opportunity to businessmen and financial investors to make an appropriate decision about their investments and expected returns. Ever since the development of ANN technique, researchers have tried to create a number of predictive models using ANN. The chapter is focused on defining predictive analytics and the tools used in predictive analytics, with a special orientation on Artificial Neural Networks. The objective of the chapter is to establish ANN as an effective technique for making appropriate predictions and thereby contributing toward the decision-making in various spheres using the outcomes from various researches. The chapter also aims to explain the step-by-step process of ANN in outcome prediction with the help of example. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. Creator An entity primarily responsible for making the resource Sinha D.; Sarangi P.K.; Sinha S. Source A related resource from which the described resource is derived Analytics Enabled Decision Making, pp. 123-138. Publisher An entity responsible for making the resource available Springer Nature Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-9658-0_6" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-9658-0_6</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171511956&doi=10.1007%2F978-981-19-9658-0_6&partnerID=40&md5=d1fa562df36d8892ada5af694bd85888" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171511956&doi=10.1007%2f978-981-19-9658-0_6&partnerID=40&md5=d1fa562df36d8892ada5af694bd85888</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-981199658-0; 978-981199657-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha D., CHRIST (Deemed to be University), Delhi NCR, India; Sarangi P.K., Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India; Sinha S., CHRIST (Deemed to be University), Delhi NCR, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Decoding the alchemy of employee retention: A case of the manufacturing sector of the National Capital Region, India Description An account of the resource The ability of a company to retain its staff is referred to as employee retention. It may also be referred to as a decrease in employee attrition or employee turnover rate. Employee retention is one such mechanism which ensures that the human capital stays with the organisation for a longer duration. The study focusses on identifying the drivers of employee retention in the manufacturing industry with respect to certain factors such as mentoring, career development, work environment, job autonomy, and compensation. This research has used the descriptive research design with some elements of exploratory research design. The sample size for the study was 122. Primary data has been collected with the help of a prevalidated questionnaire with multiple-choice closed-ended questions on a five-point Likert scale. The collected data was analysed using Excel and SPSS with statistical tools like T-test, ANOVA, multiple linear regression, etc. A direct positive relation has been found between mentoring, work environment and compensation, and the employees' intention to stay. 2024, IGI Global. Creator An entity primarily responsible for making the resource Sinha D.; Sinha S.; Jain S. Source A related resource from which the described resource is derived Global Practices on Effective Talent Acquisition and Retention, pp. 77-95. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-1938-3.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-1938-3.ch005</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197750046&doi=10.4018%2F979-8-3693-1938-3.ch005&partnerID=40&md5=e4d06ce5404b33f4da7fb2e4a173de49" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197750046&doi=10.4018%2f979-8-3693-1938-3.ch005&partnerID=40&md5=e4d06ce5404b33f4da7fb2e4a173de49</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836931939-0; 979-836931938-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha D., Christ University, India; Sinha S., Christ University, India; Jain S., Kotak Life Insurance, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource OTT Enchantment: Decoding the Secret of Millennials Subscription Intentions Subject The topic of the resource Continuance Intention; Millennials; OTT; Purchase Intention; Subscription Intention; U&G Theory Description An account of the resource This study explores the factors that affect intention and choices of millennials for subscription of Over-The-Top (OTT) platforms. The study involved a mixed-methods approach, involving exploratory and descriptive design. The outcome of the study showed that there is a profound impact of demographic variables on the subscription intention. Results also indicated that factors like convenient navigation, information seeking, and bingewatching impacted respondents attitudes towards purchasing OTT subscriptions. Moreover, factors like relaxation and voyeurism impacted respondents attitudes towards continuing OTT subscriptions. The research findings will be helpful for OTT companies to implement new distribution strategies with mobile operators to launch novel services like mobile-only packs and sachet pricing and thereby increase their user base. The study contributes significantly in understanding the viewership and subscription patterns of millennials. The study is exclusively an original contribution of the authors. 2024, Econjournals. All rights reserved. Creator An entity primarily responsible for making the resource Sinha D.; Sinha S.; Phutela N.; Grover P. Source A related resource from which the described resource is derived International Review of Management and Marketing , Vol-14, No. 6, pp. 119-130. Publisher An entity responsible for making the resource available Econjournals Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.32479/irmm.17110" target="_blank" rel="noreferrer noopener">https://doi.org/10.32479/irmm.17110</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209155163&doi=10.32479%2Firmm.17110&partnerID=40&md5=e7e02d1b1cd589a4dc192ff0804e91e3" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209155163&doi=10.32479%2firmm.17110&partnerID=40&md5=e7e02d1b1cd589a4dc192ff0804e91e3</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 21464405 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha D., Christ University, Bengaluru, India; Sinha S., Christ University, Bengaluru, India; Phutela N., Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Noida, Pune, India; Grover P., Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Noida, Pune, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource EMPLOYEE ENGAGEMENT: ANTECEDENTS AND CONSEQUENCES Subject The topic of the resource Autonomy; Employee engagement; Fairness and equity; Intention to stay; Job satisfaction; Organisational commitment; Rewards and recognitions Description An account of the resource Employee engagement is the emotional connection and dedication that employees feel towards their organisation. It is a term used to describe how dedicated, enthusiastic and involved employees are towards/with their job and the organisation they work for. Antecedents are the variables that influence and contribute towards employee engagement, while consequences are the outcomes linked with employee engagement. Attrition of intellectual capital, disengagement with work, issues of conflict with students, lack of job satisfaction, etc. in the centres of higher education are becoming a burgeoning problem and constructive employee engagement is seen as the solution to these issues. The present study aims to examine the factors responsible for employee engagement as well as the outcomes that are derived due to effective implementation of employee-engagement practices. Data has been collected from 117 faculty members of higher-education institutions from South India using simple random sampling. Data has been analysed with the help of Excel, SPSS and AMOS, using statistical tools like T-test, ANOVA and SEM. The proposed model reflects strong positive association between antecedent variables like autonomy, rewards and recognitions, and fair and equitable treatment and employee engagement, and job satisfaction, organisational commitment and intention to stay as the outcomes of employee engagement. 2024 Published by Faculty of Engineering. Creator An entity primarily responsible for making the resource Sinha D.; Sinha S.; Shukla M. Source A related resource from which the described resource is derived Proceedings on Engineering Sciences, Vol-6, No. 4, pp. 1653-1662. Publisher An entity responsible for making the resource available Faculty of Engineering, University of Kragujevac Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.24874/PES06.04.024" target="_blank" rel="noreferrer noopener">https://doi.org/10.24874/PES06.04.024</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212088482&doi=10.24874%2FPES06.04.024&partnerID=40&md5=b1c25fdeeb0d20f0ee666a9470d94ebb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212088482&doi=10.24874%2fPES06.04.024&partnerID=40&md5=b1c25fdeeb0d20f0ee666a9470d94ebb</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 26202832 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha D., Christ University, Bengaluru, India; Sinha S., Christ University, Bengaluru, India; Shukla M., Bharati Vidyapeeth?s Institute of Management Studies, Navi Mumbai, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Sovereignty in Autonomous Driving: Exploring Needs and Possibilities for Overcoming Challenges Subject The topic of the resource Autonomous car; Explainable artificial intelligence; Intelligent transport system Description An account of the resource With the development of artificial intelligence, advancements in navigation systems for self-driving cars have become a new direction over the last decade. The inclusion of AI-driven actuators in autonomous vehicles has broken the barriers in terms of real-time high-quality data processing resources, accuracy of decisive actions and generalization of environment-action pairs. Upgradation from a car with no automation to a car with minimal to no human intervention has become a boon of AI, as it resolves most of the transportation problems on roads, including human error, lack of visibility in adverse weather conditions, tiredness of drivers in long journeys, etc. This study focuses on AI-enabled tasks, including object detection and identification, lane detection, notification for lane departure and reinforcement learning from the operational environment. However, there exist serious issues in deploying AI-empowered modules in autonomous cars, as the consumer rights to explain, trustworthiness, and reliability of the machine have not yet met the requirements. Our work explores the needs and prospects of AI sovereignty in autonomous driving by overcoming the aforementioned issues so that the healthy progress of technological society can take care of the future world. 2023 IEEE. Creator An entity primarily responsible for making the resource Sinha K.; Misra B.; Chakraborty S.; Dey N. Source A related resource from which the described resource is derived Conference Proceedings - 2023 IEEE Silchar Subsection Conference, SILCON 2023 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/SILCON59133.2023.10405285" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/SILCON59133.2023.10405285</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185720089&doi=10.1109%2FSILCON59133.2023.10405285&partnerID=40&md5=c8237c95d5857d8a077b569a81c8f63d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185720089&doi=10.1109%2fSILCON59133.2023.10405285&partnerID=40&md5=c8237c95d5857d8a077b569a81c8f63d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835031414-4 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha K., Christ (Deemed to Be University), Department of Statistics and Data Science, Bangalore, India; Misra B., Techno International New Town, Department of Computer Science Engineering, Kolkata, India; Chakraborty S., Techno International New Town, Department of Computer Science Engineering, Kolkata, India; Dey N., Techno International New Town, Department of Computer Science Engineering, Kolkata, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Editorials Editorial Faculty Publications- Editorial Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Preface Description An account of the resource [No abstract available] Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.; Kabiraj S. Source A related resource from which the described resource is derived Improving Service Quality and Customer Engagement With Marketing Intelligence, pp. xvii-xxv. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201335137&partnerID=40&md5=50179b037d06f4b267581dba0a42aad7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201335137&partnerID=40&md5=50179b037d06f4b267581dba0a42aad7</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836936815-2; 979-836936813-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Editorial Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S., Lal Bahadur Shashtri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Improving service quality and customer engagement with marketing intelligence Description An account of the resource To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. With its timely and practical approach, Improving Service Quality and Customer Engagement With Marketing Intelligence is a valuable resource for anyone seeking to enhance their marketing efforts in the digital age. It features best practices, case studies, and step-by-step guides, empowering readers to make informed decisions prioritizing customer satisfaction and engagement. Reading this book will help you stay ahead of the curve and drive success in today's dynamic marketing landscape by bridging the gap between academia and industry. 2024 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.S.; Kabiraj S. Source A related resource from which the described resource is derived Improving Service Quality and Customer Engagement With Marketing Intelligence, pp. 1-393. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-6813-8" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-6813-8</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201355540&doi=10.4018%2F979-8-3693-6813-8&partnerID=40&md5=c6bcf2a7c2cbf1458214befa6a7b9134" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201355540&doi=10.4018%2f979-8-3693-6813-8&partnerID=40&md5=c6bcf2a7c2cbf1458214befa6a7b9134</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836936815-2; 979-836936813-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Book Faculty Publications- Book Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Future of customer engagement through marketing intelligence Description An account of the resource In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing. 2024 by IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.S.; Kabiraj S. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. 1-286. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/9798369323670" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/9798369323670</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196243552&doi=10.4018%2F9798369323670&partnerID=40&md5=1fc999734cf961196d6cac9088bd5f13" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196243552&doi=10.4018%2f9798369323670&partnerID=40&md5=1fc999734cf961196d6cac9088bd5f13</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Editorials Editorial Faculty Publications- Editorial Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Preface Description An account of the resource [No abstract available] Creator An entity primarily responsible for making the resource Sinha M.; Bhandari A.; Priya S.S.; Kabiraj S. Source A related resource from which the described resource is derived Future of Customer Engagement Through Marketing Intelligence, pp. xiv-xvii. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196240635&partnerID=40&md5=46904be919468e0633de2d3270850349" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196240635&partnerID=40&md5=46904be919468e0633de2d3270850349</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-836932368-7; 979-836932367-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Editorial Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, India; Bhandari A., Presidency University, India; Priya S.S., Lal Bahadur Shastri Institute of Management, India; Kabiraj S., He University of Applied Sciences, Finland Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Based Technologies for Digital and Banking Fraud During Covid-19 Subject The topic of the resource Artificial intelligence; COVID 19; Digital frauds; Digital transactions; Pandemic Description An account of the resource The only viral thing today is the Covid 19 virus, which has severely disrupted all the economic activity around globe because of which all the businesses are experiencing irrespective of its domain or country of origin. One such major paradigm shift is contactless business, which has increased digital transaction. This in turn has given hackers and fraudsters a lot of space to perform digital scams line phishing, spurious links, malware downloads etc. These frauds have become undesirable part of increased digital transactions, which needs immediate attention and eradication from the system with instant results. In this pandemic situation where, social distancing is key to restrict the spread of the virus, digital payments are the safest and most appropriate payment method, and it needs to be safe and secure for both the parties. Artificial intelligence can be a saviour in this situation, which can help combat the digital frauds. The present study will focus on the different kinds of frauds which customers and facing, and most possible ways Artificial intelligence can be incorporated to identify and eliminate such kind of frauds to make digital payments more secure. Findings of the study suggest that inclusion of AI did bring a change in the business environment. AI used for entertainment has become an essential part in business. Transfiguration from process to platform focused business. The primary requirement of AI is to study the customer experience and how to give a better response for improving the satisfaction. But recently AIs are used not only for customer support, but its been observed that businesses have taken it as marketing strategy to increase demand and sales. 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG. Creator An entity primarily responsible for making the resource Sinha M.; Chacko E.; Makhija P. Source A related resource from which the described resource is derived Studies in Computational Intelligence, Vol-1038, pp. 443-459. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-030-99079-4_17" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-030-99079-4_17</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131828509&doi=10.1007%2F978-3-030-99079-4_17&partnerID=40&md5=9cbc602c17710f39812a9fe753545b1a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131828509&doi=10.1007%2f978-3-030-99079-4_17&partnerID=40&md5=9cbc602c17710f39812a9fe753545b1a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 1860949X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., CHRIST University, Bangalore, India; Chacko E., Jain (Deemed to be) University, Bangalore, India; Makhija P., Jain (Deemed to be) University, Bangalore, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Book Chapter Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Energy-efficient smart cities with green internet of things Subject The topic of the resource Energy efficiency; Green IoT; Smart city; Sustainability; Technology Description An account of the resource With governments of different countries having a vision of smart cities, the technology adoption and implementation are at its peak and the current increase in the usage of advanced technology for a smart city has led to an increase in the carbon imprint across the globe, which needs immediate attention for the environment sustainability. Although the Internet of things (IoT)-enabled devices have changed our world by bringing an ease to our lifestyle, it has to be kept under consideration that they also have adverse effects on the environment. Over the past few years, enabling energy conservation via Internet of Things in the growth of smart cities has received a great deal of attention from researchers and industry experts and has paved the way for an emerging field called the green IoT. There are different dimensions of IoT, in which an effective energy consumption is needed to encourage a sustainable environment. This conceptual paper focuses on the key concept of green IoT and sustainability, knowledge of Smart cities' readiness to Green IoT (G-IoT)-enabled sustainable practices, and identifying the Green IoT sustainability practices for smart cities. The Author(s), under exclusive license to Springer Nature Switzerland AG 2021. All rights reserved. Creator An entity primarily responsible for making the resource Sinha M.; Chacko E.; Makhija P.; Pramanik S. Source A related resource from which the described resource is derived Green Technological Innovation for Sustainable Smart Societies: Post Pandemic Era, pp. 345-361. Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-030-73295-0_16" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-030-73295-0_16</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152541108&doi=10.1007%2F978-3-030-73295-0_16&partnerID=40&md5=ffa105e1cfb7fe44e602f5ed4335bd6e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152541108&doi=10.1007%2f978-3-030-73295-0_16&partnerID=40&md5=ffa105e1cfb7fe44e602f5ed4335bd6e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-303073295-0; 978-303073294-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Book chapter Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., School of Business and Management CHRIST (Deemed to be University), Bangalore, India; Chacko E., Center for Management Studies, Jain (Deemed to be University), Bangalore, India; Makhija P., Center for Management Studies, Jain (Deemed to be University), Bangalore, India; Pramanik S., Department of Computer Science and Engineering, Haldia Institute of Technology, Haldia, West Bengal, India Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting Digital Visibility of Small and Medium Enterprises in India Subject The topic of the resource Integrated Marketing Communication; SMEs; Social Customer Relationship Management; Social media marketing; Visibility Description An account of the resource This study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium enterprises (SME). These factors can increase interaction and communication of SMEs with its customers. This study incorporates empirical method to elaborate how SMEs can increase visibility and reachability by gaining value through the usage of social media. Findings of the study highlight the challenges faced by SMEs with respect to visibility, examines the usage of different digital platforms by Indian SMEs which can resolve these difficulties and its impact on the business for improved visibility of SMEs when competition is hitting hard on all businesses. 2021 Management Development Institute. Creator An entity primarily responsible for making the resource Sinha M.; Fukey L. Source A related resource from which the described resource is derived Vision Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09722629211060564" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09722629211060564</a> <a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120561274&doi=10.1177%2F09722629211060564&partnerID=40&md5=3b676d834e36ffe2a4c15ee5a81959e6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120561274&doi=10.1177%2f09722629211060564&partnerID=40&md5=3b676d834e36ffe2a4c15ee5a81959e6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., School of Business and Management, CHRIST University, Bangalore, Karnataka, India; Fukey L., Department of Hotel Management, CHRIST University, Bangalore, Karnataka, India