73 20 11858 https://archives.christuniversity.in/files/original/e5ae646ae02e4d93beb17410c56a0888.pdf 10830721aa90768a9f51950b1754ca2b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrayal of male protagonists playing double roles in bollywood / Subject The topic of the resource Media Studies Description An account of the resource The Bollywood film industry is the thriving industry in India today and is considered the best form of entertainment in India today. In the early 2000’s the aspect of double role became highly popular and became a major aspect in the cinema industry. This research will focus on the aspect of double role in three Bollywood movies and the way of male protagonists have been showed in the films. Creator An entity primarily responsible for making the resource B, Nikhil Viswanathan. - 1537116 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/9910b101cccc7cb3498b87a81848d532.pdf 7ec1a55c1da556483c33754d9d4ec386 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on stereotypical portrayal of men in Telugu cinema / Subject The topic of the resource Media Studies Description An account of the resource In India, Telugu Cinema Industry is one of the biggest in terms of producing Movies every year. This dissertation focus on identifying, analyzing and elaborating on the elements of stereotypes in general, with major focus and specifications to ‘Male Stereotyping on Screen’. The idea of this study to find the elements of stereotype and also to understand the social appearance of men on screen. Creator An entity primarily responsible for making the resource Srinivas, Raygalla Kalyan. - 1537120 Publisher An entity responsible for making the resource available Master of Arts in Media and Communication Studies Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource CHRIST (Deemed To Be University) Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/21a233fb7a5efafaea741a042b919450.pdf 00c0c95b91c4181e260aed97f2abf081 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A critical look on transformation on text into visuals - Martin scorsese's wolf of wall street / Subject The topic of the resource Media Studies Description An account of the resource Adaptations of texts to movies have always been a genre of their own in the world of cinema, where there have been many adaptations of which a few are successful while some have failed to convince the audience. This particular paper talks about how Martin Scorsese has adopted the art of making biographies where he has chosen his story lines from existing texts on biographies and his ability to make these biographies on personalities who are still alive. Creator An entity primarily responsible for making the resource S, Amith Kumar. - 1537121 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e797921f8a4445c53b46b7e43abef968.pdf 158de320c0707b9fdf0d7b812c10bf62 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Oklahoma to the hateful eight: Rise and fall of 70mm film format / Subject The topic of the resource Media Studies Description An account of the resource There is a constant debate in the industry whether it should stick to the latest trends in digital technology or slowly bring back the film formats that are going obsolete, purely due to the uncanny myths that surround it. Film formats are being promoted by well-known auteurs, addressing the common misconceptions such as cost, look and quality of the recordings made. Creator An entity primarily responsible for making the resource S, Saketh. - 1537122 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/efac0d4981e1899cd2fdbbce1d06ced9.pdf 5614799f5717ed2ba6d09479a05c8e38 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Objectification of women in songs of movies made by V Ravichandran / Subject The topic of the resource Master of Arts in Media and Communication Studies Description An account of the resource V Ravichandran is one of the most popular actor and director in the Kannada film industry who has made several successful films. He is notable for bringing the element of objectification of women in his movies. This paper tries to analyze the way V Ravichandran uses objectification of women to highlight the problems women face in the society. Creator An entity primarily responsible for making the resource N K, Tejas. - 1537125 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/4a325c58544877f839be64891d21bde8.pdf fe2680cd4aab463904b3a852cdb9d4fd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the current status of Kathakali with special reference to participation of women / Subject The topic of the resource Media Studies Description An account of the resource The human evolution has witnessed a journey of joy and pain, might vary from region to region yet all community share a common thread and nostalgia. Art forms are such communication tools which preserved and promoted such cultural events. Kathakali is the indigenous art form of Kerala, the southern state of India. Katha means Story and Kali means Performance Kathakali, the world renowned Classical Dance-Drama of Kerala, originated in Kottarakkara during the first quarter of the 15th Century. Creator An entity primarily responsible for making the resource Menon, Vishnu Achutha. - 1537126 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/22c1b0b8b5cdf93f6c613cd00cbf6853.pdf 25dea2ae6aee9db9c2ff4827c39b0b1d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The influence of personality traits on young Bangaloreans who prefer death metal music / Subject The topic of the resource Media Studies Description An account of the resource Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes. Creator An entity primarily responsible for making the resource Suresh, Vishnu Kallungal. - 1537127 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e7ef12aa8a677bdde8c191420c204625.pdf 5c1ebfc2fc52baf9bb067f32b78e52cb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysing different appeals in Cadbury India commercials / Subject The topic of the resource Media Studies Description An account of the resource Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India. Creator An entity primarily responsible for making the resource Anand, Akansha Rachel. - 1537128 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/b1421a7bf661a62e30f47d474ac18878.pdf caf99bc55bbe04355546dc1ef44bc71a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reportage of AFSPA incidents in mainstream media: Media shying away from criticising army / Subject The topic of the resource Media Studies Description An account of the resource The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus? Creator An entity primarily responsible for making the resource Menon, Amritha. - 1537129 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ff2b90778cf3cd69b3119dc5c80fa391.pdf 255c399c982e756982a2323fa0657f5d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing strategies of surrogate advertisements of liquor products in India / Subject The topic of the resource Media Studies Description An account of the resource Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising. Creator An entity primarily responsible for making the resource Nair, Amrutha K B. - 1537130 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/fe29fe3e0342311be1f81a8e2d923f1a.pdf df994b691b6b73d7d3eadef15c2d3d56 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility of Tata company - A public relations strategy / Subject The topic of the resource Media Studies Description An account of the resource Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. Creator An entity primarily responsible for making the resource Singh, Ankita. - 1537132 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/e3657dbaec25154719700e90bddd54c1.pdf 36b01fffb7e695d8cb1ac29acfbf5250 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrayal of Pakistanis in Kabir Khan films / Subject The topic of the resource Media Studies Description An account of the resource The Bollywood cinema has metamorphosed into an abiding passion for audience all over the world cutting across demographic and political boundaries. Besides the rather visible signs of the extensive hold that mainstream Hindi cinema has on Particularly the Indian society, the fact remains that, contemporary commercial Hindi films have reflected political and social concerns of all the time. Creator An entity primarily responsible for making the resource Pereira, Anvita. - 1537134 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/9077afe3c805322d9a3dc1bba72338f2.pdf d75c91f8e12ea9740900e27bfa0bfb51 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Representation of women in fairytales: A comparison between three literary texts and their movie adaptations / Subject The topic of the resource Media Studies Description An account of the resource Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time. Creator An entity primarily responsible for making the resource Radhakrishnan, Athira P M. - 1537135 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/2d96bd7c3fba347ce7e7c1c929064503.pdf ee3f3b08ceb1022bcb1fef63cd7a621f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social marketing: Tracing the shifts in marketing strategies after the entry of social media / Subject The topic of the resource Media Studies Description An account of the resource The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. Creator An entity primarily responsible for making the resource Sethia, Chetna. - 1537138 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/11f077fe65df2c43c5285403ee3cf5bc.pdf bf21045d9783a2029a58308426a3d018 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Storytelling: An effective way of advertisement / Subject The topic of the resource Media studies Description An account of the resource When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. Creator An entity primarily responsible for making the resource Naidu, Deepthi. - 1537139 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/882d3309901608c316ac1c571d9b7241.pdf fd1b672e614fa9b563bb4570c878f739 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the coverage of Bhil community in mass media / Subject The topic of the resource Media Studies Description An account of the resource Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. Creator An entity primarily responsible for making the resource Rawat, Ganga. - 1537140 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/7799d08ac315c04f89469017504a4370.pdf 4459048bc529b4b2d3219385457287d2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring women centric roles in contemporary Telugu movies / Subject The topic of the resource Media Studies Description An account of the resource The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot. Creator An entity primarily responsible for making the resource Garapati Lakshmi, Nikitha. - 1537141 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/ad62b54557d8b4d41d57669cb60a9c6f.pdf 49157cd0d8d165d776ef849a09374707 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relevance of comic books in the Indian context / Subject The topic of the resource Media Studies Description An account of the resource The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution. Creator An entity primarily responsible for making the resource Mathew, Jaicy V. - 1537142 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/1f3d989aafff9cede38c8f2964ae4e69.pdf 163b357741858c0e21d7fd29c0407b4d Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue / Subject The topic of the resource Media Studies Description An account of the resource Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI). Creator An entity primarily responsible for making the resource Jose, Jini K. - 1537143 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation https://archives.christuniversity.in/files/original/0a113bfbe8300a314177250bfe903e3b.pdf 928ac7c113b092d001709ac6c28b5fd5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing strategies adopted by 5 Bangalore based start-ups / Subject The topic of the resource Media studies Description An account of the resource Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. Creator An entity primarily responsible for making the resource Saha, Koyel. - 1537144 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation